本文選題：武漢黃鶴樓公園 + 游憩價(jià)值�。� 參考：《湖北大學(xué)》2012年碩士論文

【摘要】：旅游需求日益增長,旅游資源稀缺性問題更加凸顯出來。但長期以來,旅游資源由于其非排他性、非競爭性、難以貨幣化等特點(diǎn),在開發(fā)過程中由于對資源的價(jià)值認(rèn)識不清,導(dǎo)致整個(gè)旅游資源開發(fā)市場不規(guī)范,從而使旅游資源出現(xiàn)極大浪費(fèi)和旅游環(huán)境遭到嚴(yán)重的破壞,這嚴(yán)重阻礙了整個(gè)旅游產(chǎn)業(yè)的發(fā)展。建立旅游資源資產(chǎn)化管理制度和價(jià)值合理化機(jī)制顯得尤為重要,而實(shí)現(xiàn)旅游資源資產(chǎn)化管理的必要條件之一就是實(shí)施其游憩價(jià)值的核算與評估,進(jìn)而制定合理的旅游開發(fā)策略,以確保旅游業(yè)的可持續(xù)發(fā)展。 本文通過對國內(nèi)外關(guān)于游憩價(jià)值評價(jià)文獻(xiàn)的研究,分析了國內(nèi)外游憩價(jià)值評估研究的現(xiàn)狀,總結(jié)了游憩評價(jià)理論和方法礎(chǔ),同時(shí)對游憩價(jià)值內(nèi)涵、概念等問題進(jìn)行了鑒定。同時(shí)在游憩價(jià)值相關(guān)理論、方法的基礎(chǔ)上,構(gòu)建了武漢黃鶴樓公園經(jīng)濟(jì)價(jià)值分類系統(tǒng),并以此分析景區(qū)游憩價(jià)值影響因子,建立以武漢黃鶴樓公園為代表的人文古跡旅游資源游憩價(jià)值評估方法體系。 針對武漢黃鶴樓公園人文古跡旅游資源的歷史文化特征,本文通過歷年旅游統(tǒng)計(jì)數(shù)據(jù)分析和問卷調(diào)查,對武漢黃鶴公園客源市場進(jìn)行研究,在此基礎(chǔ)上,利用游憩費(fèi)用法和收益資本化法分別對景區(qū)游憩價(jià)值進(jìn)行核算。評估結(jié)果表明,武漢黃鶴樓公園年游憩價(jià)值在2.5-2.8億元之間。通過與武漢黃鶴樓公園歷年實(shí)際游憩收益之間的對比發(fā)現(xiàn),景區(qū)游憩價(jià)值遠(yuǎn)遠(yuǎn)大于其實(shí)際收入,旅游資源游憩價(jià)值尚未得到充分利用,還有待進(jìn)一步深入開發(fā)。 最后比較武漢黃鶴樓公園2011年度游憩價(jià)值與其現(xiàn)實(shí)收益之間的關(guān)系,找出存在差異的原因,并提出建立完善的價(jià)格管理系統(tǒng)、完善旅游產(chǎn)品體系、加大特色旅游商品開發(fā)和加強(qiáng)景區(qū)資源和環(huán)境的保護(hù),以期為武漢黃鶴樓公園旅游資源更深層次開發(fā)利用和更加完善的經(jīng)營管理提供依據(jù)。
[Abstract]:With the increasing demand for tourism, the scarcity of tourism resources has become more prominent. However, for a long time, because of its characteristics of non-exclusive, non-competitive and difficult to monetize, the value of tourism resources in the development process is not clear, leading to the development of the whole tourism resources market is not standardized. Therefore, great waste of tourism resources and serious destruction of tourism environment have seriously hindered the development of the whole tourism industry. It is very important to establish the management system and the rational mechanism of the value of tourism resources. One of the necessary conditions for realizing the asset management of tourism resources is to carry out the accounting and evaluation of its recreational value, and then to formulate a reasonable tourism development strategy. In order to ensure the sustainable development of tourism, this paper analyzes the present situation of the research on the evaluation of recreational value at home and abroad, summarizes the theory and method of the evaluation of recreation, and gives the connotation of the value of recreation through the research on the literature on the evaluation of recreational value at home and abroad. The concept and other problems were identified. At the same time, on the basis of the theory and method of recreation value, the economic value classification system of Wuhan Yellow Crane Tower Park is constructed, and the influencing factors of recreation value are analyzed. This paper establishes the evaluation method system of the tourism resources of the cultural relics, which is represented by Wuhan Yellow Crane Tower Park, and aims at the historical and cultural characteristics of the cultural and cultural resources of the cultural and cultural sites of Wuhan Yellow Crane Tower Park. Based on the analysis of tourism statistical data and questionnaire survey, this paper studies the tourist market of Wuhan Yellow Crane Park. On this basis, the recreation value of the scenic spot is calculated by using the recreation cost method and the income capitalization method respectively. The evaluation results show that the annual recreation value of Wuhan Yellow Crane Tower Park is between 250 million and 2.8 million yuan. By comparing with the actual recreation income of Wuhan Yellow Crane Tower Park over the years, it is found that the recreation value of the scenic spot is far greater than its actual income, and the tourism resources recreation value has not been fully utilized. Finally, the relationship between the recreational value of Wuhan Yellow Crane Tower Park in 2011 and its real income is compared, the reasons for the differences are found out, and a perfect price management system is proposed to perfect the tourism product system. The development of tourism commodities with special features and the protection of resources and environment of scenic spots should be strengthened in order to provide the basis for the deeper exploitation and utilization of tourist resources and the more perfect management of Wuhan Yellow Crane Tower Park.
【學(xué)位授予單位】：湖北大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：F592.7

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