發(fā)布時間：2018-06-02 10:47

  本文選題：創(chuàng)意思維鏈 + 流程再造　； 參考：《蘇州大學(xué)》2012年碩士論文

【摘要】：旅游是旅游者在游覽過程中對客觀事物的感知過程，這一客觀事物主要就是旅游經(jīng)營者所提供的旅游產(chǎn)品。思維是人區(qū)別于其他動物的本質(zhì)特征。旅游者通過思維對旅游產(chǎn)品產(chǎn)生情感訴求，旅游經(jīng)營者運用思維設(shè)計旅游產(chǎn)品，可見思維與旅游產(chǎn)品之間的微妙關(guān)系。然而目前旅游研究者普遍關(guān)注具體實態(tài)的規(guī)劃、策劃，，對其思維過程以及思維本身的研究很少，重視不夠。旅游實踐者都是基于自身的知識、經(jīng)驗和閱歷來進行判斷，主觀性很強，科學(xué)性不足。在當(dāng)前創(chuàng)意經(jīng)濟常態(tài)化，旅游產(chǎn)品亟需創(chuàng)意提升的背景下，研究旅游產(chǎn)品創(chuàng)意思維鏈非常必要。 旅游產(chǎn)品創(chuàng)意思維鏈研究是一個全新的課題，沒有可供借鑒的研究思路。流程再造理論是管理界最受矚目的理論，其關(guān)于流程的核心思想已被廣泛應(yīng)用于各個領(lǐng)域。將管理學(xué)當(dāng)中的BPR（Business Process Re-engineering）業(yè)務(wù)流程再造理論中的流程再造核心理念引入到創(chuàng)意思維及其過程研究中來，汲取其中有利于思維鏈構(gòu)建的基本思路，能夠從全局出發(fā),從實際出發(fā)，全面客觀把握創(chuàng)意思維過程，使旅游產(chǎn)品創(chuàng)意思維鏈構(gòu)建更具系統(tǒng)性和科學(xué)性，為其研究提供獨特視角。因此，本文從流程再造視角出發(fā)，根據(jù)其核心的流程理論及創(chuàng)意思維階段說理論的指導(dǎo)，結(jié)合思維形式的特點以及思維運動的內(nèi)在規(guī)律，運用心理學(xué)、哲學(xué)等方法探索旅游產(chǎn)品創(chuàng)意思維的運動過程與運動規(guī)律，進而總結(jié)提升,得出一個相對完整的、具有一定的系統(tǒng)性、科學(xué)性和可操作性的旅游產(chǎn)品創(chuàng)意思維鏈，以期為創(chuàng)意者及創(chuàng)意團隊的旅游產(chǎn)品創(chuàng)意思維活動提供借鑒。 本文包含四個部分。第一部分是緒論，包括選題依據(jù)、研究對象及意義、學(xué)術(shù)史回顧及研究方法與框架。第二部分是基礎(chǔ)理論框架,首先詳細(xì)介紹本文運用到的流程再造理論與創(chuàng)意思維相關(guān)理論，并對兩者的理論關(guān)系加以闡述，同時提出流程設(shè)計視角下旅游產(chǎn)品創(chuàng)意思維鏈構(gòu)建的設(shè)想。第三部分是文章的主體部分，包括第三、四、五章。該部分在流程再造與創(chuàng)意思維相關(guān)理論的指導(dǎo)下，對旅游產(chǎn)品創(chuàng)意思維鏈中的三個層面九個環(huán)節(jié)進行具體的闡釋，并分析了各層面、各環(huán)節(jié)在思維鏈中的地位和作用，通過具體詳實的案例來解析每個思維層級的思維環(huán)節(jié)及運用的思維方法，最終驗證構(gòu)建的旅游產(chǎn)品創(chuàng)意思維鏈。最后一部分是研究結(jié)論與不足。
[Abstract]:Tourism is the process of tourists' perception of objective things, which is mainly the tourism products provided by tour operators. Thinking is the essential characteristic that distinguishes man from other animals. Tourists have emotional appeal to tourism products through thinking, tourism operators use thinking to design tourism products, which shows the subtle relationship between thinking and tourism products. However, tourism researchers generally pay attention to the actual planning and planning, and pay less attention to the thinking process and thinking itself. Tourism practitioners are based on their own knowledge, experience and experience to judge, subjectivity is very strong, lack of scientific. It is necessary to study the creative thinking chain of tourism products under the background of the normalization of creative economy and the urgent need of innovation promotion in tourism products. The research on the creative thinking chain of tourism products is a new subject, and there is no way to learn from it. The theory of process reengineering (BPR) is one of the most attractive theories in the field of management, and its core idea on process has been widely used in various fields. This paper introduces the core idea of business process reengineering (BPR) theory of BPR(Business Process Re-engineering in management into creative thinking and its process research, draws on the basic ideas that are beneficial to the construction of thinking chain, and can proceed from the overall situation and the reality. Comprehensively and objectively grasps the creative thinking process, makes the tourism product creative thinking chain construction more systematic and scientific, provides the unique angle of view for its research. Therefore, from the perspective of process reengineering, according to the guidance of its core process theory and creative thinking stage theory, combined with the characteristics of thinking form and the inherent law of thinking movement, this paper applies psychology. Philosophy and other methods explore the movement process and law of creative thinking of tourism products, and then sum up and promote a relatively complete, scientific and operable creative thinking chain of tourism products. In order to provide a reference for creators and creative team creative thinking activities of tourism products. This article consists of four parts. The first part is the introduction, including the basis of the topic, research object and significance, academic history review and research methods and framework. The second part is the basic theoretical framework. Firstly, the theory of process reengineering and the theory of creative thinking are introduced in detail, and the theoretical relationship between them is expounded. At the same time, the idea of constructing the creative thinking chain of tourism products from the perspective of process design is put forward. The third part is the main part of the article, including the third, fourth, and fifth chapters. Under the guidance of the theory of process reengineering and creative thinking, this part concretely explains the three levels and nine links in the creative thinking chain of tourism products, and analyzes the position and function of each level and link in the thought chain. Through specific and detailed cases to analyze the thinking links and thinking methods of each level of thinking, finally verify the construction of the creative thinking chain of tourism products. The last part is the conclusion and deficiency of the research.
【學(xué)位授予單位】：蘇州大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：F590

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本文編號：1968484