本文選題：體驗經(jīng)濟 + 旅游體驗　； 參考：《中國美術(shù)學院》2012年碩士論文

【摘要】：在體驗經(jīng)濟席卷整個社會生活的環(huán)境下，旅游業(yè)也不可避免地步入“旅游體驗”的新時代。傳統(tǒng)旅游業(yè)的旅游觀光顯然已經(jīng)不能滿足當代乃至將來的旅游需求�，F(xiàn)在，已經(jīng)有部分旅游景點開始注重豐富旅游內(nèi)容，通過增強旅游體驗樂趣的方式來贏得市場，但是，仍有大部分旅游行業(yè)，尤其以傳統(tǒng)民間文化為題材的旅游景點依然依賴于傳統(tǒng)的旅游方式——觀光旅游和售賣紀念品。對于具有發(fā)揚傳統(tǒng)文化作用的旅游景點而言，它們更需要通過讓旅游者參與體驗的方式來增強旅游經(jīng)驗，從而使旅游者更直觀有趣地接受和了解景點文化，以使其在新時代的旅游行業(yè)中仍舊擁有旺盛的生命力。本次研究課題的契機源于筆者參與的上虞市祝家莊旅游景區(qū)室內(nèi)家具設(shè)計的相關(guān)工作，希望能夠在此基礎(chǔ)上進行進一步的相關(guān)設(shè)施設(shè)計研究與實踐。在結(jié)合了消費者心理學、經(jīng)濟學、設(shè)計心理學等學科成果的基礎(chǔ)上，本文在體驗經(jīng)濟的時代背景下以旅游體驗理論研究成果為基石，調(diào)研類比了國內(nèi)外旅游景點的旅游體驗設(shè)施現(xiàn)狀并經(jīng)行了進一步分析，指出了國內(nèi)旅游體驗設(shè)施所存在的不足，并將這些研究成果與上虞市祝家莊旅游景區(qū)旅游體驗設(shè)施的實踐項目向結(jié)合，，提出了上虞市祝家莊旅游景區(qū)在旅游體驗設(shè)施方面所應該具備的品質(zhì)和滿足的新要求，最終，以文化體驗和科技體驗的結(jié)合作為嘗試，提出了實驗性設(shè)計方案。
[Abstract]:Under the environment of experience economy engulfing the whole social life, tourism also inevitably enters the new era of "tourism experience". Tourism in traditional tourism has obviously not been able to meet the needs of contemporary and even future tourism. At present, some tourist attractions have begun to focus on enriching the tourist content and winning the market by enhancing the fun of the tourism experience. However, there are still most of the tourism industry. In particular, traditional folk culture as the theme of tourist attractions still rely on the traditional tourism-tourism and the sale of souvenirs. For tourist attractions with the function of carrying forward the traditional culture, they need to enhance the tourism experience through the way that the tourists participate in the experience, so that the tourists can accept and understand the scenic spot culture more intuitively and interestingly. In order to make it in the new era of tourism industry still has a strong vitality. The opportunity of this research is derived from the related work of indoor furniture design of Zhujiazhuang tourist area in Shangyu city, hoping to carry out further research and practice of related facilities design on this basis. On the basis of combining the achievements of consumer psychology, economics, design psychology and so on, this paper takes the research results of tourism experience theory as the foundation stone under the background of experience economy. The present situation of tourist experience facilities at home and abroad has been compared and analyzed further, and the shortcomings of domestic tourist experience facilities have been pointed out. Combining these research results with the practical projects of tourist experience facilities of Zhujiazhuang tourist attractions in Shangyu City, this paper puts forward the quality and new requirements that should be met in the tourism experience facilities of Zhujiazhuang tourist attractions in Shangyu City. Taking the combination of cultural experience and scientific and technological experience as an attempt, the experimental design scheme is put forward.
【學位授予單位】：中國美術(shù)學院
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：J525.1;F590

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