本文選題：網(wǎng)絡營銷 + 內(nèi)蒙古旅游市場�。� 參考：《內(nèi)蒙古師范大學》2013年碩士論文

【摘要】：旅游業(yè)一直以來都是人們公認的朝陽產(chǎn)業(yè)，，給世界人民帶來了巨大的財富。當前，網(wǎng)絡營銷已經(jīng)在中國的旅游業(yè)中開始起步，并以驚人的速度迅速發(fā)展，但與國際發(fā)達國家的旅游業(yè)相比還有著較大的差距。內(nèi)蒙古自治區(qū)地處中國北方，經(jīng)濟相對不發(fā)達，人民生活水平較低，但有著得天獨厚的旅游資源和自然景觀。如何利用網(wǎng)絡營銷資源大力發(fā)展內(nèi)蒙古旅游市場，已成為我區(qū)發(fā)展旅游業(yè)的重要因素。本文從內(nèi)蒙古地區(qū)旅游市場的發(fā)展現(xiàn)狀、提升內(nèi)蒙地區(qū)旅游業(yè)網(wǎng)絡營銷的必要性以及如何建立適合內(nèi)蒙古地區(qū)旅游市場發(fā)展的網(wǎng)絡營銷幾方面做了闡述，分析了內(nèi)蒙地區(qū)建立旅游業(yè)網(wǎng)絡營銷發(fā)展中存在的問題，并根據(jù)問題提出了發(fā)展建議及對策。
[Abstract]:Tourism has always been recognized as a sunrise industry, bringing great wealth to the people of the world. At present, network marketing has begun to start in China's tourism industry, and has developed at an alarming speed, but compared with the developed countries, there is still a big gap. The Inner Mongolia Autonomous region is located in the north of China, the economy is relatively undeveloped, the people's living standard is low, but has the unique tourism resources and the natural landscape. How to utilize network marketing resources to develop Inner Mongolia tourism market has become an important factor in the development of tourism in our region. This paper expounds the present situation of the tourism market in Inner Mongolia, the necessity of promoting the tourism network marketing in Inner Mongolia and how to establish the network marketing suitable for the development of the tourism market in Inner Mongolia. This paper analyzes the problems existing in the development of tourism network marketing in Inner Mongolia, and puts forward some suggestions and countermeasures according to the problems.
【學位授予單位】：內(nèi)蒙古師范大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F592.7

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相關期刊論文 前1條

1 張濤;;網(wǎng)絡營銷在企業(yè)營銷活動中的應用[J];價值工程;2011年13期

本文編號：1945791