本文選題：休寧縣 + 旅游業(yè)��； 參考：《合肥工業(yè)大學(xué)》2013年碩士論文

【摘要】：休寧縣位于安徽省最南端，地處皖南山區(qū)，作為歷史文化名城和中國優(yōu)秀旅游城市，擁有“中國狀元第縣、中國有機(jī)茶之鄉(xiāng)和鄉(xiāng)村旅游福地”三張城市名片。旅游業(yè)不僅在休寧的經(jīng)濟(jì)和社會發(fā)展中起到重要的推動作用，也是休寧走出安徽，走向全國，走向世界，展現(xiàn)休寧優(yōu)美風(fēng)光、鄉(xiāng)土民俗、人文歷史與文化傳統(tǒng)的窗口和門戶。 近些年來，休寧縣旅游業(yè)發(fā)展速度較快，旅游業(yè)在經(jīng)濟(jì)和社會發(fā)展中的地位日益突出，，旅游業(yè)的健康發(fā)展已經(jīng)成為休寧經(jīng)濟(jì)發(fā)展的重要保障。但是隨著旅游市場化、信息化和產(chǎn)業(yè)化的不斷發(fā)展，休寧縣旅游業(yè)在發(fā)展過程中也存在著不少的問題，并且面臨著嚴(yán)峻的考驗(yàn)。 本文在實(shí)地調(diào)研和對游客進(jìn)行問卷調(diào)查并統(tǒng)計(jì)分析的基礎(chǔ)上，對休寧縣旅游資源、旅游業(yè)發(fā)展現(xiàn)狀和旅游市場、旅游空間競合以及旅游業(yè)發(fā)展過程中存在的問題進(jìn)行了全面系統(tǒng)的分析，由此從資源、環(huán)境、經(jīng)濟(jì)、社會、市場等五個方面得出了休寧縣旅游業(yè)發(fā)展SWOT矩陣，進(jìn)而提出了具有針對性的對策建議：打造旅游集散縣城，改善旅游基礎(chǔ)和接待設(shè)施；加快建設(shè)重點(diǎn)景區(qū)，與周邊景區(qū)差異化競爭；聯(lián)合周邊景區(qū)，形成大社區(qū)旅游格局；加強(qiáng)對旅游產(chǎn)品的開發(fā)；制定科學(xué)合理的旅游規(guī)劃；全方位提高人力資源隊(duì)伍素質(zhì)；多方位吸收資金；提高旅游營銷水平；開發(fā)與保護(hù)相結(jié)合，改善旅游環(huán)境；強(qiáng)化政府指導(dǎo)，做好制度保障等。希望這些建議、對策能夠?qū)π輰幙h旅游業(yè)的健康穩(wěn)定發(fā)展提供一定的借鑒和參考。
[Abstract]:Xiuning County is located in the southernmost part of Anhui Province and is located in the mountainous area of southern Anhui Province. As a famous historical and cultural city and an excellent tourist city in China, Xiuning County has three city business cards: "the first county of China, the hometown of Chinese organic tea and the blessed land of rural tourism". Tourism not only plays an important role in the economic and social development of Xiuning, but also is the window and gateway for Xiuning to go out of Anhui, to the whole country, to the world, to show the beautiful scenery of Xiuning, folk custom, humanities history and cultural tradition. In recent years, the tourism industry of Xiuning County has been developing rapidly, and the status of tourism in economic and social development has become increasingly prominent. The healthy development of tourism has become an important guarantee for the economic development of Xiuning County. However, with the continuous development of tourism marketization, informatization and industrialization, there are many problems in the process of tourism development in Xiuning County, and are facing a severe test. On the basis of field investigation and questionnaire survey and statistical analysis, this paper analyzes tourism resources, tourism development status and tourism market in Xiuning County. Based on the comprehensive and systematic analysis of the problems existing in the process of tourism development, the paper concludes the SWOT matrix of tourism development in Xiuning County from five aspects: resources, environment, economy, society and market. Furthermore, some countermeasures and suggestions are put forward: to build the county seat of tourism distribution, to improve the tourism foundation and reception facilities, to accelerate the construction of key scenic spots, to compete differently with the surrounding scenic spots, to combine the surrounding scenic spots, and to form a large community tourism pattern. Strengthen the development of tourism products; formulate scientific and rational tourism planning; improve the quality of human resources in all directions; absorb funds in various directions; improve the level of tourism marketing; combine development with protection to improve the tourism environment; and strengthen government guidance. Do a good job of system protection. I hope these suggestions and countermeasures can provide some reference and reference for the healthy and stable development of tourism in Xiuning County.
【學(xué)位授予單位】：合肥工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F592.7

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