本文選題：水滸文化 + 文化旅游��； 參考：《曲阜師范大學(xué)》2012年碩士論文

【摘要】：文化旅游以其獨(dú)特魅力和深厚文化底蘊(yùn)得到越來越多的游客青睞。文化旅游的發(fā)展需要獨(dú)具特色的文化旅游產(chǎn)品。文化旅游產(chǎn)品大都凝聚了歷史文化知識(shí)和內(nèi)在精神內(nèi)涵，它能提高旅游者的文化素養(yǎng)和精神層次，給旅游者以不同于自然觀光的旅游體驗(yàn)，對(duì)旅游者、旅游產(chǎn)業(yè)都具有獨(dú)特價(jià)值。如何進(jìn)一步利用豐厚的文化旅游資源，將資源優(yōu)勢(shì)轉(zhuǎn)化為優(yōu)秀的文化旅游產(chǎn)品，并打造出具有特色的文化旅游品牌，是文化旅游發(fā)展中所面臨的一個(gè)難題。 水滸文化對(duì)中國(guó)社會(huì)造成極其深遠(yuǎn)的影響，，并在國(guó)內(nèi)外享有很高的知名度和持久吸引力。隨著旅游業(yè)的蓬勃發(fā)展，國(guó)內(nèi)各地先后創(chuàng)建了許多以水滸文化為主題的旅游區(qū)。山東省梁山縣作為水滸故事的主要發(fā)生地，雖在上世紀(jì)80年代中國(guó)旅游業(yè)發(fā)展之初就推出了水滸文化之旅，但長(zhǎng)期以來，梁山水滸文化旅游一直處于不溫不火的狀態(tài)。因此，如何解決梁山這種擁有得天獨(dú)厚的旅游資源卻不能得到有效開發(fā)的難題是非常必要的。 本文分為四部分，主要研究?jī)?nèi)容如下： （1）相關(guān)理論綜述。對(duì)國(guó)內(nèi)外文化旅游產(chǎn)品研究及相關(guān)概念進(jìn)行梳理，歸納文化旅游和水滸文化旅游等研究現(xiàn)狀，總結(jié)水滸文化旅游研究的實(shí)踐進(jìn)展。 （2）梁山水滸文化旅游資源分析評(píng)價(jià)。通過對(duì)梁山水滸文化旅游資源概況的介紹可見梁山水滸文化旅游資源是非常豐富的，開發(fā)潛力巨大。運(yùn)用定性和定量的方法，對(duì)梁山水滸文化旅游資源進(jìn)行綜合評(píng)價(jià)，得出梁山水滸文化旅游資源總體水平較高，在今后開發(fā)過程中，應(yīng)借助已成熟開發(fā)的旅游景區(qū)，充分挖掘水滸文化內(nèi)涵，適度的開發(fā)已有的自然旅游資源，一點(diǎn)帶面，逐步實(shí)現(xiàn)梁山水滸文化旅游的全面開發(fā)。 （3）梁山水滸文化旅游產(chǎn)品開發(fā)現(xiàn)狀與問題。通過對(duì)梁山水滸文化旅游開發(fā)現(xiàn)狀分析發(fā)現(xiàn)梁山水滸文化旅游產(chǎn)品開發(fā)還存在諸多問題，這些在今后的開發(fā)過程中都是需要解決和避免的。 （4）梁山水滸文化旅游產(chǎn)品開發(fā)戰(zhàn)略分析。在市場(chǎng)導(dǎo)向、獨(dú)特性、綜合性開發(fā)等原則的基礎(chǔ)上，提出來水滸文化旅游產(chǎn)品開發(fā)模式建議，構(gòu)建出水滸文化旅游產(chǎn)品開發(fā)體系。
[Abstract]:Cultural tourism is favored by more and more tourists for its unique charm and profound cultural heritage. The development of cultural tourism needs unique cultural tourism products. Most of the cultural tourism products condense historical and cultural knowledge and inner spiritual connotation, it can improve the cultural literacy and spiritual level of tourists, give tourists different from natural tourism experience, to tourists, Tourism industry has unique value. How to make further use of rich cultural tourism resources, turn the advantages of resources into excellent cultural tourism products, and create a unique cultural tourism brand, is a difficult problem in the development of cultural tourism. Shuihu culture has a profound influence on Chinese society and enjoys high popularity and lasting attraction at home and abroad. With the vigorous development of tourism, many tourist areas with the theme of Shuihu culture have been established in various parts of the country. As the main place of the story of Water margin, Liangshan County of Shandong Province launched the tour of Shuihu culture at the beginning of the development of Chinese tourism in the 1980s, but for a long time, the cultural tourism of Shuihu in Liangshan has been in a state of no temperature and no fire. Therefore, it is necessary to solve the problem of Liangshan which has unique tourism resources but can not be effectively exploited. This paper is divided into four parts, the main research contents are as follows: 1) Review of relevant theories. This paper reviews the research on cultural tourism products and related concepts at home and abroad, sums up the current research situation of cultural tourism and cultural tourism of Shuihu, and summarizes the practical progress of cultural tourism research in Shuihu. Liangshan Water margin cultural tourism resources analysis and evaluation. Through the introduction of the cultural tourism resources of Shuihu in Liangshan, we can see that the cultural tourism resources of Shuihu in Liangshan are very rich and have great potential to develop. By using qualitative and quantitative methods, this paper makes a comprehensive evaluation of the cultural tourism resources of Shuihu in Liangshan, and draws a conclusion that the overall level of cultural tourism resources of Shuihu in Liangshan is relatively high. Fully excavate the cultural connotation of Water margin, develop the existing natural tourism resources in a moderate way, and gradually realize the comprehensive development of the cultural tourism of Shuihu in Liangshan. Liangshan Water margin cultural tourism products development status and problems. Through the analysis of the present situation of the cultural tourism development of Shuihu in Liangshan, it is found that there are still many problems in the development of the cultural tourism products of Shuihu in Liangshan, which need to be solved and avoided in the future development process. Liangshan Water margin culture tourism product development strategy analysis. On the basis of the principles of market orientation, uniqueness and comprehensive development, this paper puts forward some suggestions on the development mode of Shuihu cultural tourism products, and constructs the development system of Shuihu cultural tourism products.
【學(xué)位授予單位】：曲阜師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：F592.7

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