本文選題：臺兒莊古城 + 旅游紀(jì)念品�。� 參考：《齊魯工業(yè)大學(xué)》2015年碩士論文

【摘要】：歷史悠久的臺兒莊古城在1938年的臺兒莊大戰(zhàn)中幾乎被夷為平地,為了讓這顆京杭大運(yùn)河上璀璨的明珠、古老的“天下第一莊”復(fù)活,從2008年開始,在古城原址上按照“留古、復(fù)古、承古、用古”的原則開始了重建。重建后的古城作為新興的國家5A旅游景區(qū),在旅游紀(jì)念品的設(shè)計開發(fā)上處于淺層次的、初步的發(fā)展階段。本文將結(jié)合旅游紀(jì)念品的特點,古城旅游業(yè)態(tài)現(xiàn)狀及未來發(fā)展趨勢探索古城紀(jì)念品的設(shè)計思路。臺兒莊古城的當(dāng)代歷史定位、源遠(yuǎn)流長的文化源頭、多元融合共生的文化體系、豐富繁榮的文化內(nèi)容是探討臺兒莊古城旅游紀(jì)念品設(shè)計的文化根基。針對臺兒莊古城旅游紀(jì)念品的現(xiàn)狀、個體店鋪與小木屋相結(jié)合的銷售模式,探討了古城紀(jì)念品開發(fā)的不足,提出了基于臺兒莊古城旅游業(yè)態(tài)紀(jì)念品開發(fā)重點：突出大戰(zhàn)文化這一“點”,依據(jù)運(yùn)河水文化這一“線”,鋪開魯南文化這一“面”以及以館藏文化為依托的紀(jì)念品設(shè)計和依托體驗式旅游的紀(jì)念品設(shè)計。在紀(jì)念品的設(shè)計理念上注重運(yùn)用當(dāng)前先進(jìn)的設(shè)計理念,包括重視環(huán)境保護(hù)的綠色設(shè)計、以人為本的人性化設(shè)計理念,時尚創(chuàng)意與個性化設(shè)計理念,關(guān)注內(nèi)心需要的情感化設(shè)計理念,重視深層次文化設(shè)計。同時,提出重視紀(jì)念品的品牌化開發(fā)思路,進(jìn)行了臺兒莊古城旅游紀(jì)念品品牌思路的具體探析,包括建立大規(guī)模的銷售平臺、品牌包裝的統(tǒng)一性和多樣性等。
[Abstract]:The ancient city of Taierzhuang, which has a long history, was almost flattened in the Great War of Taierzhuang in 1938. In order to bring back the bright pearl on the Grand Canal of Beijing and Hangzhou, the ancient "No. 1 Zhuang in the world" has been revived since 2008, according to the original site of the ancient city. The restoration of ancient times, the inheritance of ancient times, with the principle of "ancient" began the reconstruction. The reconstructed ancient city, as a new national 5A tourist resort, is in a shallow and preliminary stage of development in the design and development of tourist souvenirs. Based on the characteristics of tourist souvenirs, this paper will explore the design ideas of ancient city souvenirs as well as the present situation and future development trend of ancient city tourism industry. The historical orientation of the ancient city of Taierzhuang, the source of culture with a long history, the cultural system of plural integration and symbiosis, and the rich and prosperous cultural content are the cultural foundation of the design of tourist souvenirs in Taierzhuang ancient city. In view of the present situation of tourist souvenirs in Taierzhuang ancient city and the sales model of combining individual shops with small wooden houses, this paper discusses the shortcomings of the development of ancient city souvenirs. Based on Taierzhuang ancient city tourism industry souvenirs development focus: highlight the "point" of the war culture, according to the canal water culture as the "line", To spread out the "face" of Lunan culture, the souvenir design based on the collection culture and the souvenir design based on experiential tourism. In the design concept of souvenirs, we should pay attention to the application of the current advanced design idea, including the green design of environmental protection, the humanized design idea of people-oriented, the idea of fashion creativity and individuation design. Pay attention to the emotional design idea of the inner need, attach importance to the deep level cultural design. At the same time, this paper puts forward the idea of brand development of souvenirs, and analyzes the brand ideas of tourism souvenirs in Taierzhuang ancient city, including the establishment of large-scale sales platform, the unity and diversity of brand packaging, etc.
【學(xué)位授予單位】：齊魯工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F592.6

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本文編號：1897265