發(fā)布時(shí)間：2018-05-04 04:00

  本文選題：導(dǎo)游服務(wù)外包 + 外包契約設(shè)計(jì)　； 參考：《湖南工業(yè)大學(xué)》2015年碩士論文

【摘要】：隨著經(jīng)濟(jì)發(fā)展與信息化進(jìn)程的加速,旅游服務(wù)業(yè)也正面臨前所未有的機(jī)遇與挑戰(zhàn)。新《旅游法》頒布后,為了提升核心競(jìng)爭(zhēng)力及滿足游客對(duì)高品質(zhì)導(dǎo)游服務(wù)的需求,逐漸有旅行社將導(dǎo)游業(yè)務(wù)外包給專業(yè)化的導(dǎo)游服務(wù)商。一方面,導(dǎo)游服務(wù)商是連接旅行社和游客的樞紐,所以針對(duì)導(dǎo)游服務(wù)特征設(shè)計(jì)有效的外包契約對(duì)激勵(lì)導(dǎo)游服務(wù)商具有重要實(shí)踐意義。另一方面,旅行社的參與行為對(duì)于導(dǎo)游服務(wù)外包項(xiàng)目的成功執(zhí)行具有重要作用,故本文在構(gòu)建外包契約模型時(shí)均以導(dǎo)游服務(wù)商和旅行社的合作服務(wù)關(guān)系為前提�；诖�,本文以委托代理理論、外包契約理論等為理論基礎(chǔ),分別構(gòu)建單一委托代理關(guān)系、多代理人競(jìng)爭(zhēng)關(guān)系和雙重委托代理關(guān)系下的合作服務(wù)契約模型,對(duì)導(dǎo)游服務(wù)外包合作服務(wù)契約設(shè)計(jì)作了較為系統(tǒng)性和創(chuàng)新性的研究。首先,闡述了導(dǎo)游服務(wù)外包的研究背景與重要意義,并對(duì)文中所涉及的服務(wù)外包、旅游服務(wù)外包以及委托代理等理論及其研究現(xiàn)狀作了系統(tǒng)的分析與回顧。在此基礎(chǔ)上,以旅行社-單一導(dǎo)游服務(wù)商之間的委托代理及合作服務(wù)關(guān)系設(shè)計(jì)了旅行社參與下的導(dǎo)游服務(wù)外包合作服務(wù)契約,探討了單一委托代理關(guān)系下影響導(dǎo)游服務(wù)外包合作服務(wù)契約參數(shù)等相關(guān)因素。其次,考慮了旅行社與兩個(gè)導(dǎo)游服務(wù)商進(jìn)行博弈時(shí)的導(dǎo)游服務(wù)外包合作服務(wù)契約設(shè)計(jì)問(wèn)題,分析了導(dǎo)游服務(wù)商之間的競(jìng)爭(zhēng)關(guān)系對(duì)于導(dǎo)游服務(wù)外包中合作服務(wù)情況的影響。研究證明了這種競(jìng)爭(zhēng)關(guān)系可使導(dǎo)游服務(wù)商間彼此監(jiān)督,可有效降低代理成本并有效避免旅行社易對(duì)單一導(dǎo)游服務(wù)商產(chǎn)生依賴、旅游旺季時(shí)游客井噴式增長(zhǎng)所帶來(lái)的壓力。接著,考慮了旅行社的雙重委托代理身份,構(gòu)建基于游客-旅行社-導(dǎo)游服務(wù)商之間的雙重委托代理關(guān)系下的導(dǎo)游服務(wù)外包合作服務(wù)契約模型,并在模型中增設(shè)獎(jiǎng)懲機(jī)制。分析了在業(yè)績(jī)分享機(jī)制基礎(chǔ)上增設(shè)獎(jiǎng)懲機(jī)制,可有效改善游客效用等問(wèn)題,并提出合理化地設(shè)置業(yè)績(jī)分享機(jī)制和獎(jiǎng)懲機(jī)制對(duì)于旅行社選擇導(dǎo)游服務(wù)外包戰(zhàn)略時(shí)而言顯得極為重要。最后,對(duì)全文進(jìn)行總結(jié)并對(duì)后續(xù)研究展望進(jìn)行敘述。
[Abstract]:With the acceleration of economic development and informatization, the tourism service industry is facing unprecedented opportunities and challenges. After the promulgation of the new Tourism Law, in order to enhance the core competitiveness and meet the demand of tourists for high-quality tour guide service, some travel agencies outsource the tour guide business to professional tour guide service providers. On the one hand, tour guide service providers are the hub to connect travel agencies and tourists, so it is of great practical significance to design effective outsourcing contracts to encourage tour guide service providers. On the other hand, the participating behavior of travel agencies plays an important role in the successful implementation of tour guide service outsourcing projects, so this paper takes the cooperative service relationship between tour guide service providers and travel agencies as the premise when constructing outsourcing contract model. Based on the principal-agent theory and outsourcing contract theory, this paper constructs the cooperative service contract model under the single principal-agent relationship, multi-agent competition relationship and double principal-agent relationship respectively. This paper makes a systematic and innovative study on the design of cooperative service contract for tour guide outsourcing. First of all, the background and significance of the research on the outsourcing of tour guide services are expounded, and the theories and research status quo of the outsourcing, the outsourcing of tourism services and the principal-agent are systematically analyzed and reviewed in this paper. On this basis, based on the principal-agent and cooperative service relationship between travel agency and single tour guide service provider, the contract of outsourcing cooperative service of tour guide service under the participation of travel agency is designed. This paper probes into the related factors such as the contract parameters of the outsourcing cooperative service of tour guide service under the single principal-agent relationship. Secondly, this paper considers the design of cooperative service contract between tour agency and two tour guide service providers, and analyzes the influence of the competitive relationship between tour guide service providers on the cooperation service in the tour guide service outsourcing. It is proved that this competitive relationship can make the tour guides supervise each other, reduce the agency cost and avoid the pressure brought by the tourists' blowout growth during the peak tourist season, and the travel agency is easy to rely on the single tour guide service provider. Then, considering the dual principal-agent identity of the travel agency, this paper constructs a contract model of the outsourcing cooperative service under the dual principal-agent relationship between the traveller, the travel agency and the tour guide service provider, and adds a reward and punishment mechanism to the model. Based on the performance sharing mechanism, it is analyzed that adding reward and punishment mechanism can effectively improve the utility of tourists. It also points out that it is very important for travel agencies to set up performance sharing mechanism and reward and punishment mechanism to select the outsourcing strategy of tour guide service. Finally, the full text is summarized and the prospect of follow-up research is described.
【學(xué)位授予單位】：湖南工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F592.6

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