本文選題：旅游 + 旅游宰客　； 參考：《燕山大學(xué)》2013年碩士論文

【摘要】：我國旅游業(yè)尚處在發(fā)展初期，旅游市場機制還不健全，我國旅游市場的宰客問題已經(jīng)成為制約我國旅游業(yè)長遠(yuǎn)發(fā)展的巨大阻礙。欺客宰客等問題成為旅游者和業(yè)內(nèi)人士共同關(guān)注的問題。一方面這些問題已經(jīng)嚴(yán)重影響到旅游活動的質(zhì)量，加劇了旅游者與旅游企業(yè)之間的矛盾；另外一方面，嚴(yán)重制約旅游業(yè)的可持續(xù)發(fā)展。旅游宰客問題因此受到上至旅游政府部門，下至旅行社的普遍重視，并且做出了種種努力。但是由于缺乏有效的理論指導(dǎo)，我國旅游宰客問題還沒有得到根本的解決。在此背景下，本文選取旅游宰客現(xiàn)象為研究對象，從宏觀旅游市場的層面出發(fā)，分析了我國旅游產(chǎn)品存在宰客的問題，并在旅游宰客影響因素分析的基礎(chǔ)上，提出了政府監(jiān)管的有效措施等等，以利于我國旅游業(yè)持續(xù)、健康發(fā)展。 本文首先闡述了選題背景和研究意義，綜述國內(nèi)外學(xué)者在旅游宰客現(xiàn)象方面的研究現(xiàn)狀，指出目前國內(nèi)外學(xué)術(shù)界對于旅游增長的強勁態(tài)勢與旅游宰客、監(jiān)管路徑等凸顯問題的研究相對滯后。其次，探討了旅游宰客現(xiàn)象及現(xiàn)狀，在分析了旅游宰客的內(nèi)涵基礎(chǔ)上，從現(xiàn)實出發(fā)闡述了旅游中出現(xiàn)的旅游宰客現(xiàn)象，逐一指出了旅游宰客利益相關(guān)者之間的種種宰客行為。再次，通過對秦皇島市旅游宰客問卷調(diào)查的數(shù)據(jù)統(tǒng)計整理，從游客與經(jīng)營者信息不對稱、旅游經(jīng)營者的自律性不足、政府監(jiān)管力量薄弱、導(dǎo)游人員的從業(yè)導(dǎo)向不合理以及市場的惡性價格競爭等五個方面剖析了旅游宰客現(xiàn)象的產(chǎn)生原因。最后，，針對影響我國旅游長遠(yuǎn)發(fā)展的宰客問題，提出了加強旅游公共信息平臺的建設(shè)、旅游經(jīng)營者的自律性、旅游行業(yè)的政府監(jiān)管、建立合理的導(dǎo)游薪金體系、規(guī)范旅游市場等避免旅游宰客現(xiàn)象的對策。
[Abstract]:The tourism industry of our country is still in the early stage of development, and the mechanism of the tourism market is not perfect. The problem of killing tourists in the tourism market of our country has become a huge obstacle that restricts the long-term development of the tourism industry of our country. The problem of deceiving and killing passengers has become a common concern of tourists and insiders. On the one hand, these problems have seriously affected the quality of tourism activities, aggravated the contradiction between tourists and tourism enterprises; on the other hand, seriously restricted the sustainable development of tourism. As a result, the issue of tourist killing has been paid more attention to by tourism government departments and travel agencies. However, due to the lack of effective theoretical guidance, the problem of tourist slaughter in China has not been fundamentally resolved. Under this background, this paper selects the phenomenon of tourist slaughter as the research object, from the macro tourism market level, analyzes the problem of killing passengers in the tourism products of our country, and on the basis of the analysis of the influencing factors of tourism slaughter. The effective measures of government supervision are put forward in order to benefit the sustainable and healthy development of tourism in China. This paper first describes the background and significance of the topic, summarizes the current situation of domestic and foreign scholars in the phenomenon of tourism slaughter, points out that the current domestic and foreign academic circles for the strong trend of tourism growth and tourism slaughter, The research of supervision path and other prominent problems lags behind. Secondly, this paper discusses the phenomenon and present situation of tourism slaughter, and on the basis of analyzing the connotation of tourism slaughter, expounds the phenomenon of tourism killing in tourism from the reality, and points out the various behaviors of killing passengers among the stakeholders of tourism slaughtering one by one. Thirdly, through the statistical analysis of the questionnaire survey on tourism slaughter in Qinhuangdao City, from the asymmetry of information between tourists and operators, the lack of self-discipline of tourism operators, and the weakness of government supervision, This paper analyzes the reasons for the phenomenon of tourist slaughtering from five aspects: the unreasonable orientation of tour guides and the vicious price competition in the market. Finally, aiming at the problem of killing passengers, which affects the long-term development of tourism in our country, the paper puts forward that the construction of tourism public information platform, the self-discipline of tourism operators, the government supervision of tourism industry, and the establishment of a reasonable salary system for tour guides should be strengthened. Standardization of tourism market and other measures to avoid the phenomenon of tourist slaughter.
【學(xué)位授予單位】：燕山大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F592.6

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