本文選題：山西 + 體驗(yàn)經(jīng)濟(jì)　； 參考：《山西財(cái)經(jīng)大學(xué)》2013年碩士論文

【摘要】：體驗(yàn)經(jīng)濟(jì)時(shí)代的來臨，旅游者的鄉(xiāng)村旅游需求更趨于個(gè)性化、多樣化。本文在總結(jié)國內(nèi)外鄉(xiāng)村旅游產(chǎn)品研究成果和實(shí)踐的基礎(chǔ)上，對(duì)山西鄉(xiāng)村旅游產(chǎn)品的提升進(jìn)行了研究，并將體驗(yàn)經(jīng)濟(jì)理論融入山西鄉(xiāng)村旅游產(chǎn)品的提升之中�？v觀國內(nèi)鄉(xiāng)村旅游產(chǎn)品，盡管種類日益豐富并出現(xiàn)具有體驗(yàn)性、互動(dòng)性的產(chǎn)品，但仍未滿足旅游者對(duì)體驗(yàn)的高層次需求。本文從吃、住、行、游、購、娛六大要素考慮，以體驗(yàn)經(jīng)濟(jì)理論、鄉(xiāng)村旅游產(chǎn)品與RMP理論、旅游產(chǎn)品生命周期理論、可持續(xù)發(fā)展理論為支撐，對(duì)山西鄉(xiāng)村旅游產(chǎn)品發(fā)展現(xiàn)狀及存在問題進(jìn)行分析，通過實(shí)地調(diào)查研究，對(duì)應(yīng)游客對(duì)鄉(xiāng)村旅游產(chǎn)品的需求，提出了山西鄉(xiāng)村旅游產(chǎn)品的提升策略。 文章以旅游的六大要素為基點(diǎn)，通過實(shí)證調(diào)研，，分析山西現(xiàn)有鄉(xiāng)村旅游產(chǎn)品發(fā)展情況及產(chǎn)品提升癥結(jié)所在，針對(duì)問題提出山西鄉(xiāng)村旅游產(chǎn)品提升策略。 論文共分為六部分。第一章緒論。介紹了論文選題背景及研究思路、方法，對(duì)體驗(yàn)經(jīng)濟(jì)時(shí)代的旅游體驗(yàn)提出綱領(lǐng)性總結(jié)。第二章對(duì)國內(nèi)外鄉(xiāng)村旅游產(chǎn)品研究進(jìn)行綜述。第三章對(duì)我國鄉(xiāng)村旅游產(chǎn)品發(fā)展現(xiàn)狀及存在問題進(jìn)行分析。第四章介紹了國外鄉(xiāng)村旅游產(chǎn)品的成功案例。第五章對(duì)山西鄉(xiāng)村旅游產(chǎn)品做實(shí)證研究，分析山西鄉(xiāng)村旅游產(chǎn)品現(xiàn)狀和提升方向，提出山西鄉(xiāng)村旅游產(chǎn)品提升策略。最后是文章的小結(jié)。
[Abstract]:With the advent of experience economy, tourists' demand for rural tourism tends to be more individualized and diversified. On the basis of summarizing the research results and practice of rural tourism products at home and abroad, this paper studies the promotion of rural tourism products in Shanxi Province, and integrates the theory of experience economy into the promotion of rural tourism products in Shanxi Province. Throughout the domestic rural tourism products, although there are more and more kinds of experienced and interactive products, they still can not meet the high-level needs of tourists. This paper is based on the experience economy theory, rural tourism product and RMP theory, tourism product life cycle theory and sustainable development theory. This paper analyzes the present situation and existing problems of rural tourism products in Shanxi Province, and puts forward the promotion strategies of rural tourism products in Shanxi Province according to the demand of tourists for rural tourism products through field investigation. Based on the six main factors of tourism, this paper analyzes the development of rural tourism products and the crux of product upgrading in Shanxi Province through empirical investigation, and puts forward the strategies of promoting rural tourism products in Shanxi Province. The thesis is divided into six parts. The first chapter is introduction. This paper introduces the background, research ideas and methods of the thesis, and puts forward a programmatic summary of the tourism experience in the era of experience economy. The second chapter summarizes the research of rural tourism products at home and abroad. The third chapter analyzes the current situation and existing problems of rural tourism products in China. Chapter four introduces the successful cases of foreign rural tourism products. The fifth chapter makes an empirical study on Shanxi rural tourism products, analyzes the current situation and promotion direction of Shanxi rural tourism products, and puts forward the promotion strategy of Shanxi rural tourism products. Finally is the summary of the article.
【學(xué)位授予單位】：山西財(cái)經(jīng)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F592.7

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