本文選題：新疆 + 滑雪��； 參考：《哈爾濱體育學(xué)院》2012年碩士論文

【摘要】：2010年5月，中央在北京召開(kāi)新疆工作座談會(huì)，提出新疆跨越式發(fā)展的重大決策部署，出臺(tái)一系列優(yōu)惠政策支持新疆的建設(shè)和發(fā)展，新疆滑雪旅游將迎來(lái)大建設(shè)、大開(kāi)放、大發(fā)展的歷史性機(jī)遇。目前，對(duì)新疆滑雪旅游市場(chǎng)的理論研究相對(duì)匱乏，需要構(gòu)建全新的營(yíng)銷(xiāo)理論框架，為新疆滑雪旅游的發(fā)展注入新的活力。本課題將在管理學(xué)、營(yíng)銷(xiāo)學(xué)的基礎(chǔ)上結(jié)合消費(fèi)學(xué)、體育學(xué)等學(xué)科，根據(jù)新疆滑雪自身獨(dú)有的區(qū)域特點(diǎn)進(jìn)行研究，不斷豐富和完善新疆滑雪旅游市場(chǎng)跨越式發(fā)展的理論基礎(chǔ)。研究結(jié)果如下： 1、新疆地處歐亞大陸中心，四周有阿爾泰山、帕米爾、喀喇昆侖山、昆侖山、阿爾金山等高山環(huán)繞，平均冬季氣溫達(dá)到-14.5攝氏度，積雪時(shí)間達(dá)到175.3天/年，海拔2400米以上積雪深1.5米，雪期長(zhǎng)達(dá)到了155天，可見(jiàn)，新疆具備開(kāi)發(fā)滑雪旅游的自然資源優(yōu)勢(shì)。 2新疆達(dá)到S級(jí)以上標(biāo)準(zhǔn)的滑雪場(chǎng)只有23家，與東北地區(qū)還有較大差距。新疆滑雪場(chǎng)雪具配備情況呈現(xiàn)出兩個(gè)極端的特征，2000副以上有4家，中低端滑雪場(chǎng)雪具不足�；┲笇�(dǎo)員隊(duì)伍也呈現(xiàn)出嚴(yán)重的兩極分化，，中小滑雪場(chǎng)幾乎沒(méi)有專(zhuān)業(yè)滑雪指導(dǎo)員。新疆中小雪場(chǎng)收費(fèi)偏低，具有價(jià)格優(yōu)勢(shì)。 3新疆主要滑雪場(chǎng)交通比較便利，距離火車(chē)站最遠(yuǎn)48公里，最近10公里；距離機(jī)場(chǎng)最遠(yuǎn)60公里，最近只有5公里；部分滑雪場(chǎng)市區(qū)內(nèi)的公交車(chē)都可以直達(dá)，可見(jiàn)新疆滑雪場(chǎng)具備較好的地理位置。新疆滑雪場(chǎng)具備了一定的餐飲住宿接待能力，如餐飲接待超過(guò)800人/天的滑雪場(chǎng)有2家，宿接待能力達(dá)到300人/天以上的滑雪場(chǎng)有3家。 4旅游產(chǎn)業(yè)是新疆的重點(diǎn)發(fā)展產(chǎn)業(yè)，新疆接待旅游人次數(shù)呈逐年平穩(wěn)遞增趨勢(shì)，環(huán)比增長(zhǎng)速度整體呈遞增。雖因2009年烏魯木齊“7·5”事件影響導(dǎo)致次年旅游人數(shù)下降，但很快于2010年、2011年出現(xiàn)了兩次增長(zhǎng)高峰。2010年新疆接待入境游客達(dá)到101.02萬(wàn)人次，較上年有較快增長(zhǎng)，總體上海外旅游市場(chǎng)呈穩(wěn)步增長(zhǎng)趨勢(shì)。 5新疆滑雪旅游國(guó)內(nèi)一級(jí)客源市場(chǎng)應(yīng)以經(jīng)濟(jì)發(fā)達(dá)區(qū)省市為主，二級(jí)客源市場(chǎng)以東部沿海地區(qū)、西北等地區(qū)為主，三級(jí)客源市場(chǎng)應(yīng)注重培養(yǎng)吸引國(guó)內(nèi)滑雪愛(ài)好者。同時(shí)，還應(yīng)重點(diǎn)加強(qiáng)新疆本地滑雪旅游客源市場(chǎng)開(kāi)發(fā)，擴(kuò)大新疆滑雪旅游的影響力。海外客源市場(chǎng)應(yīng)以獨(dú)聯(lián)體及其他中亞國(guó)家為主。 6新疆滑雪旅游的開(kāi)發(fā)應(yīng)遵循市場(chǎng)導(dǎo)向、突出地方特色、可持續(xù)發(fā)展、開(kāi)發(fā)有針對(duì)性、周邊融合發(fā)展等原則，豐富新疆滑雪旅游類(lèi)型，彌補(bǔ)部分旅游資源的不足，組織策劃各類(lèi)滑雪旅游大型活動(dòng)，并挖掘絲綢之路歷史文化和民族風(fēng)情內(nèi)涵，力爭(zhēng)將新疆打造成國(guó)內(nèi)西部滑雪旅游熱點(diǎn)地區(qū)。 7新疆滑雪旅游開(kāi)發(fā)戰(zhàn)略應(yīng)集中在：統(tǒng)籌規(guī)劃管理，完善運(yùn)行體制；構(gòu)建新疆滑雪品牌，樹(shù)立滑雪旅游形象；依托新疆特色文化資源，實(shí)施跨越式發(fā)展；完善冬季旅游商品開(kāi)發(fā)，加強(qiáng)旅游投資；優(yōu)化旅游服務(wù)體系，促滑雪旅游產(chǎn)業(yè)化發(fā)展。
[Abstract]:In May 2010, the Central Committee held a forum on Xinjiang's work in Beijing to put forward a major policy plan for Xinjiang's leap-forward development, and issued a series of preferential policies to support Xinjiang's construction and development. Xinjiang's ski tourism will usher in large-scale construction and opening up. A historic opportunity for great development. At present, the theoretical research on Xinjiang ski tourism market is relatively scarce, so it is necessary to construct a new marketing theoretical framework to inject new vitality into the development of Xinjiang ski tourism. On the basis of management, marketing, consumption and physical education, the research will be carried out according to the unique regional characteristics of Xinjiang skiing, so as to enrich and perfect the theoretical basis for the leap-forward development of Xinjiang ski tourism market. The findings are as follows: 1. Xinjiang is located in the center of Eurasia, surrounded by Altai, Pamir, Karakoram, Kunlun, Kunlun and Aljin mountains. The average winter temperature reaches -14.5 degrees Celsius, and the snow cover time reaches 175.3 days / year. 2400 meters above sea level snow depth 1.5 meters, snow period reached 155-day, visible, Xinjiang has the advantage of natural resources to develop ski tourism. (2) there are only 23 ski resorts in Xinjiang, which is far from Northeast China. There are two extreme features of snow equipment in Xinjiang ski resorts. There are more than 2 000 pairs of snow tools, and there are not enough snow tools in middle and low end ski resorts. Ski instructors also show a serious polarization, small ski resorts almost no professional ski instructors. Xinjiang small and medium snowfield charges are low, with price advantage. (3) Xinjiang's main ski resorts are relatively convenient in transportation, as far as 48 km from the railway station, the nearest 10 km from the airport, 60 km from the airport, and only 5 km recently; and the buses in some urban areas of the ski resort are accessible. We can see that Xinjiang ski resort has a better geographical location. Xinjiang ski resort has a certain catering accommodation reception capacity, such as catering reception more than 800 people / day ski resort has 2, accommodation capacity of 300 people / day ski resort has 3. The tourism industry is the key industry in Xinjiang. The number of tourists received in Xinjiang is increasing steadily year by year, and the growth rate of the whole month is increasing. Although the number of tourists in Urumqi fell the following year because of the "7.5" incident in 2009, there were two peaks of growth in 2010 and 2011. In 2010, Xinjiang received 1.0102 million inbound tourists, a rapid increase over the previous year. Overall, the Shanghai foreign tourism market showed a steady growth trend. (5) the domestic first class tourist market of Xinjiang skiing tourism should be based on the provinces and cities in the economically developed regions, the secondary tourist market should be mainly in the eastern coastal areas and northwest regions, and the third class tourist market should pay attention to training and attracting domestic ski lovers. At the same time, emphasis should be placed on strengthening the development of local ski tourist market and expanding the influence of Xinjiang ski tourism. Overseas market should be CIS and other Central Asian countries. (6) the development of skiing tourism in Xinjiang should follow the principles of market orientation, highlighting local characteristics, sustainable development, targeted development, and peripheral integration and development, so as to enrich the types of skiing tourism in Xinjiang and make up for the shortage of some tourism resources. To organize and plan all kinds of large-scale skiing tourism activities, and to excavate the historical, cultural and ethnic connotations of the Silk Road and strive to build Xinjiang into a hot spot of skiing tourism in the western part of China. (7) the development strategy of Xinjiang skiing tourism should focus on the following aspects: overall planning and management, improvement of operation system, construction of Xinjiang ski brand, establishment of ski tourism image, implementation of leap-forward development based on Xinjiang's characteristic cultural resources; Improve the development of winter tourism commodities, strengthen tourism investment, optimize the tourism service system, promote the development of ski tourism industrialization.
【學(xué)位授予單位】：哈爾濱體育學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類(lèi)號(hào)】：G863.1;F592.7

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