本文選題：海陽市　切入點(diǎn)：亞沙會　出處：《新疆師范大學(xué)》2013年碩士論文

【摘要】：隨著我國經(jīng)濟(jì)不斷發(fā)展，人民生活水平日益提高，人們對體育旅游的需求也愈發(fā)顯現(xiàn)出來。體育旅游作為旅游產(chǎn)業(yè)發(fā)展到一定階段的專項(xiàng)旅游，成為又一新熱點(diǎn)。2012年第三亞洲沙灘運(yùn)動會的承辦是海陽市體育旅游資源開發(fā)的重大機(jī)遇。論文以促進(jìn)海陽市體育旅游資源開發(fā)為研究目的，以第三屆亞洲沙灘運(yùn)動會為契機(jī)，以海陽市體育旅游資源為研究對象，運(yùn)用文獻(xiàn)資料法、實(shí)地考察法、問卷調(diào)查法、專家訪談法、數(shù)理統(tǒng)計(jì)法等研究方法，對海陽市體育旅游資源的開發(fā)進(jìn)行深入研究和SWOT分析。 論文在調(diào)查亞沙會運(yùn)動項(xiàng)目設(shè)置、體育基礎(chǔ)設(shè)施建設(shè)、人才培養(yǎng)等方面的基礎(chǔ)上，分析了海陽市借亞沙會可開發(fā)的體育旅游資源情況。進(jìn)而對海陽市體育旅游資源、體育旅游客源市場進(jìn)行了調(diào)查研究，，通過SWOT分析得出海陽市體育旅游資源開發(fā)的優(yōu)勢主要體現(xiàn)在：區(qū)位優(yōu)勢、交通優(yōu)勢、自然優(yōu)勢、人文優(yōu)勢、體育基礎(chǔ)設(shè)施建設(shè)優(yōu)勢；弱勢體現(xiàn)在：季節(jié)弱勢、宣傳力度不足、專業(yè)人才不足；機(jī)遇主要是：對亞沙會的承辦、山東半島藍(lán)色經(jīng)濟(jì)區(qū)建設(shè)、大眾體育旅游需求的增加、旅游業(yè)向休閑化旅游發(fā)展；挑戰(zhàn)主要體現(xiàn)在：濱海空間競爭激烈、保護(hù)與開發(fā)矛盾、后亞沙場館閑置。論文針對海陽市體育旅游資源開發(fā)的優(yōu)勢、劣勢、機(jī)遇和挑戰(zhàn)，提出相應(yīng)的對策。如下： 1、培養(yǎng)體育旅游專業(yè)人才，提高體育旅游資源開發(fā)的專業(yè)化程度； 2、加大濱海體育旅游推廣宣傳力度； 3、重視大眾濱海休閑體育旅游意識的培養(yǎng)； 4、借亞沙會打造海陽市體育旅游新格局，塑造“沙灘運(yùn)動休閑之城”的城市品牌； 5、加強(qiáng)濱海區(qū)域聯(lián)合，促進(jìn)濱海區(qū)域體育旅游的一體化； 6、加強(qiáng)海洋資源保護(hù)，優(yōu)化體育旅游生態(tài)環(huán)境。
[Abstract]:With the development of economy and the improvement of people's living standard, people's demand for sports tourism is becoming more and more obvious.Sports tourism, as a special tourism industry in a certain stage, has become a new hot spot. The hosting of the third Asian Beach Games in 2012 is an important opportunity for the development of sports tourism resources in Haiyang City.This paper aims at promoting the development of sports tourism resources in Haiyang City, taking the third Asian Beach Games as the turning point, taking the sports tourism resources of Haiyang City as the research object, using the method of literature, field investigation and questionnaire investigation.The methods of expert interview, mathematical statistics and other research methods are used to study the development of sports tourism resources in Haiyang city and to analyze it by SWOT.Based on the investigation of the sports items, sports infrastructure construction and personnel training, the paper analyzes the sports tourism resources in Haiyang City.Then, the author investigates and studies the sports tourism resources and tourist market in Haiyang City. Through the SWOT analysis, the author concludes that the advantages of sports tourism resources development in Haiyang City are mainly reflected in: location advantage, transportation advantage, natural advantage, humanistic advantage.The advantage of sports infrastructure construction; the weakness is reflected in: season weakness, insufficient propaganda, lack of professionals; opportunities are mainly: the undertaking of the Asa Association, the construction of the blue economic zone of Shandong Peninsula, and the increase in the demand for mass sports tourism.The development of tourism to leisure tourism is mainly reflected in the fierce competition in coastal space, the contradiction between protection and development, and the idleness of post-Asian sand stadiums.Aiming at the advantages, disadvantages, opportunities and challenges of the exploitation of sports tourism resources in Haiyang City, the paper puts forward the corresponding countermeasures.As follows:1. Train sports tourism professionals, improve the degree of specialization of sports tourism resources development;(2) strengthen the promotion and propaganda of coastal sports tourism;(3) attach importance to the cultivation of the consciousness of leisure sports tourism;(4) to build a new pattern of sports tourism in Haiyang City, and to create the city brand of "City of Sports and Leisure on the Beach";(5) strengthening the combination of coastal areas and promoting the integration of sports tourism in coastal areas;6. Strengthen the protection of marine resources and optimize the ecological environment of sports tourism.
【學(xué)位授予單位】：新疆師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：G812.7-4;F592.7

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