本文選題：湖北省入境旅游　切入點(diǎn)：旅游服務(wù)貿(mào)易競(jìng)爭(zhēng)力　出處：《湖北大學(xué)》2013年碩士論文

【摘要】：湖北省擁有豐富優(yōu)質(zhì)的旅游資源,改革開(kāi)放三十多年來(lái),湖北省入境旅游服務(wù)貿(mào)易在發(fā)展規(guī)模、市場(chǎng)結(jié)構(gòu)、消費(fèi)支出結(jié)構(gòu)、旅游資源開(kāi)發(fā)及相關(guān)配套設(shè)施建設(shè)等方面都取得了不俗的成績(jī)。但比較而言,湖北省入境旅游服務(wù)貿(mào)易競(jìng)爭(zhēng)力仍相對(duì)較弱。國(guó)際市場(chǎng)占有率指標(biāo)的測(cè)算結(jié)果表明,湖北省入境旅游服務(wù)貿(mào)易競(jìng)爭(zhēng)力在全國(guó)僅處于中游水平,在中部六省中的優(yōu)勢(shì)也不明顯。多元回歸檢驗(yàn)結(jié)果顯示,旅游業(yè)基本單位數(shù)對(duì)湖北省入境旅游服務(wù)貿(mào)易競(jìng)爭(zhēng)力有顯著的正影響,旅游業(yè)固定資產(chǎn)原值對(duì)湖北省入境旅游服務(wù)貿(mào)易競(jìng)爭(zhēng)力影響不顯著,而旅游從業(yè)人數(shù)對(duì)湖北省入境旅游服務(wù)貿(mào)易競(jìng)爭(zhēng)力有顯著的負(fù)影響。為了提升湖北省入境旅游服務(wù)貿(mào)易的競(jìng)爭(zhēng)力,本文認(rèn)為可以采取的措施有：挖潛各地市州旅游特色,做大做強(qiáng)全省旅游服務(wù)業(yè)；合理引導(dǎo)入境旅游者,改善旅游創(chuàng)匯結(jié)構(gòu)；改善旅游業(yè)人才結(jié)構(gòu),提升旅游服務(wù)人才的國(guó)際化水平；加大旅游固定資產(chǎn)的合理投入,增強(qiáng)旅游業(yè)的接待能力；重視旅游產(chǎn)業(yè)鏈建設(shè),增強(qiáng)旅游產(chǎn)業(yè)的聯(lián)動(dòng)機(jī)制。
[Abstract]:Hubei Province has rich and high-quality tourism resources. Since the reform and opening up, Hubei Province has been developing scale, market structure and consumption expenditure structure of inbound tourism service trade since the reform and opening up more than 30 years ago.Tourism resources development and related facilities have achieved good results.But comparatively speaking, Hubei Province entry tourism service trade competition ability is still relatively weak.The results of the international market share index show that the competitiveness of inbound tourism service trade in Hubei Province is only in the middle of the country, and the advantage in the six central provinces is not obvious.The results of multiple regression test show that the number of basic units of tourism has a significant positive impact on the trade competitiveness of inbound tourism services in Hubei Province, while the original value of tourism fixed assets has no significant impact on the competitiveness of inbound tourism services trade in Hubei Province.However, the number of tourism employees has a significant negative impact on the competitiveness of inbound tourism service trade in Hubei Province.In order to enhance the competitiveness of the inbound tourism service trade in Hubei province, this paper thinks that the measures that can be taken include: tapping the potential of the tourism characteristics of the prefectures, making the tourism service industry bigger and stronger, reasonably guiding the inbound tourists, improving the structure of foreign exchange earning by tourism;Improve the tourism talent structure, enhance the international level of tourism service talents; increase the reasonable investment of tourism fixed assets, enhance tourism reception capacity; attach importance to the construction of tourism industry chain, strengthen the linkage mechanism of tourism industry.
【學(xué)位授予單位】：湖北大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：F752.68;F592.7

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