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云南紅色旅游產(chǎn)業(yè)的培育與發(fā)展

發(fā)布時(shí)間:2018-03-30 17:21

  本文選題:紅色旅游 切入點(diǎn):發(fā)展現(xiàn)狀 出處:《云南大學(xué)》2013年碩士論文


【摘要】:紅色旅游作為一種新興獨(dú)有的旅游形態(tài),既具有旅游業(yè)所具有的一般特點(diǎn),又有其特殊性,它是以革命傳統(tǒng)教育和愛國主義教育為題,以紅色資源為依托的主題性旅游活動(dòng)。由此可以看出紅色旅游產(chǎn)業(yè)既具有旅游業(yè)所包含的經(jīng)濟(jì)效益,同時(shí)又具有國家層面的社會(huì)效益,在為旅游者提供服務(wù)的同時(shí)使其精神層面受到熏陶,通過憶苦思甜等的一系列教育凝聚人們的愛國情感和責(zé)任感。目前為止,全國多個(gè)紅色旅游區(qū)已經(jīng)獲得發(fā)展或正在發(fā)展,而民族地區(qū)因其本身所具有的的民族資源和文化資源,旅游業(yè)的發(fā)展本就具有先天性優(yōu)勢(shì),而紅色旅游資源在全國各地資源的同化和重復(fù)下并不突出,而云南作為少數(shù)民族種類最多的省份,各色民族資源層出不窮,但其紅色資源的影響力也不容小覷,就主要以昆明及其周邊的紅色旅游資源作為基點(diǎn),以期給云南省紅色旅游產(chǎn)業(yè)的培育和發(fā)展提供一點(diǎn)建議和想法。 本文以紅色旅游產(chǎn)業(yè)作為基本的研究對(duì)象,通過其與旅游業(yè)的關(guān)系及其在民族地區(qū)的培育與發(fā)展從五個(gè)部分進(jìn)行闡述,即:第一部分分析了紅色旅游在發(fā)展過程中所遭遇到的困境與原因,以及解決這些困境所做出的努力,引出重視與發(fā)展紅色旅游的重要性;第二部分概述紅色旅游的概念、起源,探究紅色旅游在中國的歷史發(fā)展與演變,總結(jié)紅色旅游所具有的特點(diǎn)和分類,以及當(dāng)前國家大力發(fā)展紅色旅游的意義;第三部分對(duì)云南發(fā)展紅色旅游的現(xiàn)狀及其在發(fā)展過程中所面臨的挑戰(zhàn)進(jìn)行梳理,并運(yùn)用市場(chǎng)分析觀點(diǎn)對(duì)其進(jìn)行更系統(tǒng)的整合,促進(jìn)云南地區(qū)旅游產(chǎn)業(yè)細(xì)分和紅色資源地位的提升;第四部分從旅游規(guī)劃、景區(qū)景點(diǎn)設(shè)置,基礎(chǔ)設(shè)施方面的滯后發(fā)展指出云南紅色旅游發(fā)展過程中所出現(xiàn)的問題,并進(jìn)行分析與綜合;第五部分從加強(qiáng)區(qū)域合作,提高人員素質(zhì),以及市場(chǎng)營銷的角度提出云南目前發(fā)展紅色旅游的具體路徑,并希望通過多種資源的利用更加促進(jìn)云南紅色旅游的發(fā)展;第六部分對(duì)全文進(jìn)行總結(jié)、升華。
[Abstract]:As a new and unique form of tourism, red tourism has not only the general characteristics of tourism, but also its particularity. It is about revolutionary traditional education and patriotic education. Based on the thematic tourism activities of red resources, it can be seen that the red tourism industry not only has the economic benefits of tourism, but also has the social benefits at the national level. While providing services to tourists, they edify their spiritual aspects, condensing people's patriotic feelings and sense of responsibility through a series of education, such as memoirs and sweet thoughts. So far, many red tourist areas throughout the country have been developed or are in the process of being developed. However, because of its own national resources and cultural resources, the development of tourism in ethnic areas has inherent advantages, while the red tourism resources are not prominent under the assimilation and duplication of resources throughout the country. Yunnan, as the province with the largest number of ethnic minorities, has various ethnic resources emerging in endlessly, but the influence of its red resources cannot be underestimated. The red tourist resources of Kunming and its surrounding areas are the basis points. In order to provide some suggestions and ideas for the cultivation and development of Yunnan red tourism industry. In this paper, the red tourism industry as the basic research object, through its relationship with tourism and its cultivation and development in ethnic areas from five parts. That is: the first part analyzes the difficulties and reasons encountered in the development of red tourism, as well as the efforts made to solve these difficulties, leading to the importance of attaching importance to and developing red tourism; the second part outlines the concept of red tourism. The origin explores the historical development and evolution of red tourism in China summarizes the characteristics and classification of red tourism and the significance of vigorously developing red tourism in China. The third part combs the current situation of Yunnan's development of red tourism and the challenges it faces in the process of development, and integrates it more systematically with the viewpoint of market analysis. Promote the segmentation of tourism industry and the promotion of the status of red resources in Yunnan. The fourth part points out the problems in the development of red tourism in Yunnan from the aspects of tourism planning, scenic spot setting and infrastructure. In the fifth part, from the point of view of strengthening regional cooperation, improving the quality of personnel and marketing, the author puts forward the specific way to develop red tourism in Yunnan. It also hopes to promote the development of Yunnan red tourism through the utilization of various resources; the sixth part summarizes and sublimates the full text.
【學(xué)位授予單位】:云南大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2013
【分類號(hào)】:F592.7

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