本文選題：老年度假　切入點(diǎn)：影響因素　出處：《浙江工商大學(xué)》2013年碩士論文

【摘要】：隨著我國進(jìn)入老年型社會,老年人口數(shù)量日益龐大,老年市場逐漸發(fā)展成我國未來旅游發(fā)展中需重點(diǎn)關(guān)注的市場,但由于我國老年旅游起步較晚,我國有關(guān)老年旅游的學(xué)術(shù)研究數(shù)量較少,因而本文以老年度假為主題屬較新領(lǐng)域的研究內(nèi)容。浙江省既是經(jīng)濟(jì)大省又是旅游大省,且是我國最早進(jìn)入老年型社會的地區(qū)之一,因而浙江省是老年度假市場研究的典型區(qū)域。因此本文選擇以浙江省為例,以老年度假為主要研究內(nèi)容,分析歸納有關(guān)老年人度假目的地選擇、度假偏好及其影響因素的相關(guān)結(jié)論,為老年度假市場的開發(fā)及推廣提供理論支撐。 本文以浙江省55-65歲的老年人3286份調(diào)查問卷為數(shù)據(jù)基礎(chǔ),運(yùn)用spss軟件的因子分析、交叉分析、方差分析、Scheffe分析等研究方法,對老年人度假目的地選擇的影響因素、度假偏好行為及影響因素展開分析,得出如下結(jié)論：(1)運(yùn)用因子分析的方法萃取影響老年人度假目的地選擇的四大因素,即環(huán)境因子、品質(zhì)型度假服務(wù)因子、基礎(chǔ)設(shè)施因子及出行成本因子。通過方差分析證實(shí)不同學(xué)歷、不同職業(yè)、不同收入、不同性別的老年人對這四個因子的感知需求存在部分顯著差異。(2)依據(jù)四大影響因子得分求得各城市老年的影響感知綜合得分并進(jìn)行排名；依據(jù)四大影響因子得分進(jìn)行聚類分析,結(jié)合消費(fèi)預(yù)期對浙江省老年度假市場進(jìn)行細(xì)分,即劃分為品質(zhì)追求型老年度假者、成本敏感型老年度假者及參與體驗(yàn)型老年度假者三種類型,并總結(jié)各類型度假者的需求特征及浙江省各城市的主要老年度假者類型。(3)基于老年人度假目的的分析和度假偏好的分析,通過描述性統(tǒng)計(jì)、交叉分析等方法,得出有關(guān)老年人度假目的、度假方式、度假景區(qū)、度假目的地、度假時長以及其他度假行為特征方面的結(jié)論,并研究了學(xué)歷、收入、性別、職業(yè)、區(qū)域等因素對度假偏好及行為特征的影響。 最后,本文從政府部門、旅游企業(yè)及老年人自身的角度展開相應(yīng)的對策研究：老年人應(yīng)更新養(yǎng)老觀念,積極參與度假活動,樹立安全度假的意識；政府部門應(yīng)加強(qiáng)對度假目的地的安全管理及社會保障設(shè)施的建設(shè),制定老年旅游相關(guān)的政策法規(guī)；旅游企業(yè)應(yīng)加強(qiáng)對老年度假產(chǎn)品的推廣營銷,注重老年度假產(chǎn)品的差異性開發(fā),關(guān)注老年度假產(chǎn)品的服務(wù)質(zhì)量。
[Abstract]:With China's entry into the aging society, the number of the elderly population is increasing, the elderly market has gradually developed into the future tourism development of our country need to focus on the market, but our country's elderly tourism started relatively late. The number of academic studies on tourism for the elderly in China is relatively small, so the theme of this paper is a relatively new field of research. Zhejiang Province is not only a big economic province but also a big tourist province, and is one of the earliest regions in China to enter the aging society. Therefore, Zhejiang Province is a typical area for the study of the holiday market for the elderly. Therefore, this paper chooses Zhejiang Province as an example, takes the vacation for the elderly as the main research content, and analyzes and sums up the choice of vacation destinations for the elderly. The conclusions of holiday preference and its influencing factors provide theoretical support for the development and promotion of holiday market for the elderly. Based on 3286 questionnaires of 55-65 years old people in Zhejiang Province, this paper uses the factor analysis, cross analysis and variance analysis of spss software to analyze the factors influencing the holiday destination choice of the elderly. Based on the analysis of vacation preference behavior and influencing factors, the following conclusions are drawn: (1) using factor analysis to extract the four factors that affect the choice of vacation destination for the elderly, namely, environmental factor, quality-oriented holiday service factor, and so on. Infrastructure factors and travel cost factors. Analysis of variance proved that different education, different occupation, different income, There are some significant differences in the perceived needs of the four factors among the elderly of different genders. (2) based on the scores of the four influential factors, the comprehensive score of the elderly's perception of influence in each city is obtained and ranked, and the cluster analysis is carried out according to the scores of the four influential factors. Combining with consumption expectation, this paper divides the elderly holiday market in Zhejiang Province into three types: quality pursuit elderly vacationers, cost sensitive elderly vacationers and experiential elderly vacationers. Based on the analysis of the purpose of vacation and the analysis of holiday preference, this paper summarizes the demand characteristics of various types of vacationers and the main types of elderly vacationers in every city of Zhejiang Province, through descriptive statistics, cross-analysis and other methods. Draw conclusions about the purpose, way, resort, destination, length of vacation and other characteristics of vacation behavior of the elderly, and study education, income, sex, occupation, etc. The influence of region and other factors on vacation preference and behavior characteristics. Finally, from the perspective of government departments, tourism enterprises and the elderly themselves, this paper carries out the corresponding countermeasures: the elderly should renew the concept of old-age support, actively participate in holiday activities, and establish a sense of safe holiday; Government departments should strengthen the safety management of holiday destinations and the construction of social security facilities, formulate policies and regulations related to tourism for the elderly, and tourism enterprises should strengthen the promotion and marketing of holiday products for the elderly. Pay attention to the development of holiday products for the elderly, pay attention to the service quality of holiday products for the elderly.
【學(xué)位授予單位】：浙江工商大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F592.7

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