本文選題：井岡山　切入點(diǎn)：紅色旅游　出處：《福建師范大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：紅色旅游,是指以1921年中國共產(chǎn)黨建立以后的革命歷史、革命事跡和革命精神為吸引物,組織接待旅游者進(jìn)行參觀游覽,學(xué)習(xí)革命精神,接受愛國主義教育以達(dá)到振奮精神、放松身心、增加閱歷的旅游活動。紅色旅游是結(jié)合革命傳統(tǒng)教育與旅游產(chǎn)業(yè)發(fā)展的一種新型的主題旅游形式。紅色旅游線路和經(jīng)典景區(qū)既可供觀光游覽,更可傳承革命斗爭歷史,培育新時代精神,使紅色文化得以延續(xù),革命精神永駐。 本文以井岡山紅色旅游景區(qū)的游客為研究對象,通過實(shí)地調(diào)查收集數(shù)據(jù),從游客的角度研究其具體需求和關(guān)注,進(jìn)而研究井岡山紅色旅游游客消費(fèi)行為的規(guī)律,包括對游客的人口統(tǒng)計(jì)特征、購買行為實(shí)現(xiàn)、游客消費(fèi)評價(jià)等分析研究。對井岡山游客人口統(tǒng)計(jì)特征分析,得出井岡山紅色旅游游客在年齡、受教育程度、收入等方面的特征規(guī)律。井岡山來訪游客主要集中在受教育程度比較高,收入水平中等的中青年人群。對紅色旅游購買行為實(shí)現(xiàn)和評價(jià)的分析,結(jié)論是消費(fèi)結(jié)構(gòu)不合理、消費(fèi)行為盲目、體驗(yàn)型紅色旅游產(chǎn)品缺乏等�；谘芯拷Y(jié)果,作者從消費(fèi)結(jié)構(gòu)、消費(fèi)行為、.紅色旅游產(chǎn)品打造等方面提出了相應(yīng)的建議,為井岡山紅色旅游的發(fā)展和規(guī)劃提供科學(xué)依據(jù),從而促進(jìn)井岡山紅色旅游景區(qū)品質(zhì)提升和可持續(xù)地發(fā)展。 限于資料和筆者能力有限,論文存在的不足之處,懇請各位專家學(xué)者批評指正。
[Abstract]:Red tourism refers to the revolutionary history, revolutionary deeds and revolutionary spirit since the founding of the Communist Party of China in 1921. Red tourism is a new type of theme tourism which combines revolutionary traditional education with the development of tourism industry. Red tourism routes and classic scenic spots can be used for sightseeing. More can inherit the history of revolutionary struggle, cultivate the spirit of the new era, so that the red culture can continue, the revolutionary spirit forever. This paper takes the tourists of Jinggangshan Red Tourism Scenic spot as the research object, collects the data through the field investigation, studies its concrete needs and concerns from the tourist's angle, and then studies the regularity of the consumption behavior of the Jinggang Mountain Red tourist tourists. Including the demographic characteristics of tourists, the realization of purchasing behavior, the evaluation of tourists' consumption, and so on. By analyzing the demographic characteristics of tourists in Jinggangshan, it is concluded that the red tourists in Jinggangshan are aged and educated. The characteristics of income and other aspects. The tourists in Jinggangshan mainly focus on the young and middle-aged people with relatively high education and middle income. The conclusion is that the consumption structure is unreasonable by analyzing the realization and evaluation of the purchase behavior of red tourism. Based on the research results, the author puts forward some suggestions from the aspects of consumption structure, consumption behavior, red tourism product creation, etc. It provides a scientific basis for the development and planning of red tourism in Jinggangshan, thus promoting the quality improvement and sustainable development of the red tourism area in Jinggangshan. Limited to the limited information and the author's ability, the paper has shortcomings, experts and scholars are requested to criticize and correct.
【學(xué)位授予單位】：福建師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F592.7

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