本文選題：鄉(xiāng)村旅游　切入點(diǎn)：轉(zhuǎn)型升級　出處：《北京聯(lián)合大學(xué)學(xué)報(bào)(人文社會科學(xué)版)》2013年04期 　論文類型：期刊論文

【摘要】：北京的鄉(xiāng)村旅游產(chǎn)品需求旺盛、市場廣闊、潛力巨大、帶動作用顯著、平臺效應(yīng)突出。北京10個郊區(qū)縣的鄉(xiāng)村旅游產(chǎn)業(yè)已經(jīng)成為發(fā)展文化創(chuàng)意產(chǎn)業(yè)的"平臺型"產(chǎn)業(yè)。一些郊區(qū)縣正在通過鄉(xiāng)村旅游產(chǎn)業(yè)平臺大力發(fā)展以旅游休閑為主體的文化創(chuàng)意產(chǎn)業(yè),并通過旅游休閑產(chǎn)業(yè)來帶動新農(nóng)村建設(shè)。然而,與國際大都市近郊的鄉(xiāng)村旅游相比較,北京的鄉(xiāng)村旅游產(chǎn)業(yè)則顯得地域文化特色不濃,缺乏人文歷史資源產(chǎn)品和特色休閑度假產(chǎn)品,著名的品牌旅游產(chǎn)品稀缺,旅游衍生產(chǎn)品太少,產(chǎn)業(yè)鏈與價(jià)值鏈較短。其根本原因在于旅游規(guī)劃理念落后,缺乏現(xiàn)代規(guī)劃意識;從業(yè)人員素質(zhì)較低,缺乏持續(xù)的人文精神提升;旅游經(jīng)營水準(zhǔn)落后,欠缺現(xiàn)代商業(yè)模式;旅游品牌塑造意識不強(qiáng),缺乏大眾傳播理念與方法。重新規(guī)劃特色旅游產(chǎn)品,持續(xù)提振人文精神,不斷創(chuàng)新經(jīng)營模式,是實(shí)現(xiàn)北京鄉(xiāng)村旅游產(chǎn)業(yè)轉(zhuǎn)型升級的基本途徑。
[Abstract]:The demand for rural tourism products in Beijing is strong, the market is vast, the potential is huge, and the driving effect is remarkable. The rural tourism industry in 10 suburban counties in Beijing has become a "platform" industry for the development of cultural and creative industries. Some suburban counties are vigorously developing tourism and leisure through the rural tourism industry platform. The cultural and creative industries of physical culture, However, compared with the rural tourism in the suburbs of the international metropolis, the rural tourism industry in Beijing is not characterized by a strong regional culture. Lack of humanistic and historical resources products and characteristic leisure vacation products, lack of famous brand tourism products, too few tourism derivative products, short industrial chain and value chain, the fundamental reason is that the concept of tourism planning is backward and the modern planning consciousness is lacking. The quality of employees is low, lack of continuous humanistic spirit, backward level of tourism management, lack of modern business model, lack of awareness of tourism brand shaping, lack of ideas and methods of mass communication, re-planning of characteristic tourism products, It is the basic way to realize the transformation and upgrading of Beijing's rural tourism industry to continuously boost the humanistic spirit and innovate the management mode.
【作者單位】： 北京工業(yè)大學(xué)創(chuàng)意產(chǎn)業(yè)研究院;
【分類號】：F592.7
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本文編號：1636761