本文選題：肥西縣　切入點(diǎn)：鄉(xiāng)村旅游　出處：《安徽農(nóng)業(yè)大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：近些年來，鄉(xiāng)村旅游越來越受到世界各國的重視，已成為目前旅游業(yè)的重要組成部分。在休閑與體驗經(jīng)濟(jì)的發(fā)展浪潮的沖擊下，國內(nèi)游客旅游需求和消費(fèi)觀念也向著體驗化方向發(fā)展，游客們已不再滿足于單一的觀光旅游，融合了現(xiàn)代旅游新需求和傳統(tǒng)休閑特色的鄉(xiāng)村體驗旅游迅猛發(fā)展起來，鄉(xiāng)村體驗旅游開啟了旅游開發(fā)與傳統(tǒng)文化保護(hù)更和諧的旅游方式，然而目前我國部分鄉(xiāng)村體驗旅游只注重開發(fā)短期內(nèi)能帶來巨大經(jīng)濟(jì)利益的物質(zhì)性旅游資源，而忽視了傳統(tǒng)的非物質(zhì)類旅游資源的開發(fā)。肥西縣具有豐富的非物質(zhì)類旅游資源，近些年來，肥西縣鄉(xiāng)村旅游雖然取得了一定成就，但是忽視了非物質(zhì)類旅游資源的開發(fā)。在體驗經(jīng)濟(jì)背景下，肥西縣鄉(xiāng)村旅游發(fā)展舉步維艱，更難以實(shí)現(xiàn)傳統(tǒng)文化的傳承與發(fā)揚(yáng)。 ASEB柵格分析法是一種新的信息分析技術(shù)，是針對體驗型消費(fèi)引發(fā)的問題而設(shè)計，相比傳統(tǒng)的SWOT分析法，它是從游客角度，強(qiáng)調(diào)的是游客體驗活動和環(huán)境，從而滿足游客精神層次需求，更適合體驗型產(chǎn)品的開發(fā)。 本文以肥西縣鄉(xiāng)村體驗旅游為例，在吸收前人研究成果的基礎(chǔ)上，根據(jù)旅游動機(jī)理論、旅游體驗理論，分析肥西縣鄉(xiāng)村體驗旅游不同游客群體的旅游體驗與收益。分析肥西縣鄉(xiāng)村體驗旅游的ASEB構(gòu)成因素，根據(jù)問卷調(diào)查以及訪談收集的數(shù)據(jù)，對肥西縣鄉(xiāng)村體驗旅游發(fā)展現(xiàn)狀進(jìn)行ASEB柵格分析，并根據(jù)分析結(jié)果對肥西縣鄉(xiāng)村體驗旅游提出建議，以期解決肥西縣鄉(xiāng)村體驗旅游開發(fā)中的若干問題。 本文的主要研究內(nèi)容與研究成果： （1）本文運(yùn)用了旅游體驗理論、旅游動機(jī)理論分析與肥西縣鄉(xiāng)村體驗旅游實(shí)際分析相結(jié)合的方法，研究鄉(xiāng)村旅游發(fā)展的基礎(chǔ)理論與體驗理論，在對以上理論認(rèn)識的基礎(chǔ)上，對景區(qū)內(nèi)游客進(jìn)行抽樣調(diào)查、訪談，對肥西縣鄉(xiāng)村體驗旅游開發(fā)進(jìn)行了活動、環(huán)境、體驗、利益的優(yōu)勢、劣勢、機(jī)遇、威脅分析，并得出肥西縣體驗旅游發(fā)展的ASEB矩陣。 （2）本文在肥西縣鄉(xiāng)村旅游體驗旅游活動、環(huán)境、游客體驗、游客收益方面提出肥西縣鄉(xiāng)村體驗旅游發(fā)展的相關(guān)策略，即在已有的優(yōu)勢基礎(chǔ)上，抓住機(jī)遇，盡可能規(guī)避劣勢和威脅。具體而言就是要重視深度體驗產(chǎn)品的開發(fā)，根據(jù)不同目標(biāo)群體的游客策劃不同的體驗主題，針對性地進(jìn)行宣傳，在城市化問題上，注重營造古樸的體驗旅游環(huán)境，開發(fā)與保護(hù)并重，保護(hù)傳統(tǒng)民居，發(fā)揚(yáng)傳統(tǒng)建筑文化，抓住肥西縣地方特色，針對不同游客群體宣傳不同個體體驗，，以期促進(jìn)肥西縣鄉(xiāng)村體驗旅游可持續(xù)發(fā)展。
[Abstract]:In recent years, more and more attention has been paid to rural tourism in the world, which has become an important part of the tourism industry. Under the impact of the development of leisure and experience economy, Tourism demand and consumption concept of domestic tourists are also developing towards the direction of experience. Tourists are no longer satisfied with the single tourism, and the rural experience tourism, which combines the new demand of modern tourism and the traditional leisure characteristics, has developed rapidly. Rural experience tourism has opened up a more harmonious tourism mode between tourism development and traditional culture protection. However, at present, some rural experiential tourism in our country only pays attention to the development of material tourism resources which can bring huge economic benefits in the short term. The development of traditional non-material tourism resources has been neglected. Feixi County has abundant non-material tourism resources. In recent years, rural tourism in Feixi County has made some achievements. Under the background of experience economy, the development of rural tourism in Feixi County is very difficult, and it is more difficult to carry forward and inherit the traditional culture. ASEB grid analysis is a new information analysis technology, which is designed for the problems caused by experiential consumption. Compared with the traditional SWOT analysis, it emphasizes tourists' experience activities and environment. In order to meet the spiritual needs of tourists, more suitable for the development of experiential products. This paper takes the rural experience tourism in Feixi County as an example, on the basis of absorbing the previous research results, according to the theory of tourism motivation, tourism experience theory, This paper analyzes the tourism experience and income of different tourist groups in Feixi County, analyzes the ASEB components of rural experience tourism in Feixi County, and analyzes the data collected by questionnaires and interviews. Based on the ASEB grid analysis of the development of rural experience tourism in Feixi County, some suggestions are put forward in order to solve some problems in the development of rural experience tourism in Feixi County. The main contents and results of this paper are as follows:. 1) this paper studies the basic theory and experience theory of rural tourism development by combining the theory of tourism experience, the theory of tourism motivation and the practical analysis of rural experience tourism in Feixi County, on the basis of the above theoretical understanding. Sample investigation, interview, activity, environment, experience, advantage, disadvantage, opportunity and threat analysis of the development of experience tourism in Feixi county were made. The ASEB matrix of experience tourism development in Feixi county was obtained. 2) this paper puts forward the relevant strategies for the development of rural experience tourism in Feixi county from the aspects of tourism activity, environment, tourist experience and tourist income, that is, seizing the opportunity on the basis of the existing advantages. To avoid disadvantages and threats as much as possible. In particular, we should pay attention to the development of in-depth experience products, plan different experience themes according to different target groups of tourists, and carry out targeted propaganda, so as to promote the urbanization issue. Pay attention to create a simple and simple experience tourism environment, develop and protect both, protect the traditional residential buildings, carry forward the traditional architectural culture, grasp the local characteristics of Feixi County, and propagate different individual experiences for different tourist groups. In order to promote the Feixi County rural experience tourism sustainable development.
【學(xué)位授予單位】：安徽農(nóng)業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F592.7

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