本文選題：鄉(xiāng)村旅游　切入點(diǎn)：利益相關(guān)者　出處：《沈陽師范大學(xué)》2012年碩士論文　論文類型：學(xué)位論文

【摘要】：鄉(xiāng)村旅游作為國內(nèi)旅游的一支重要力量，在巨大的市場潛力的推動(dòng)下得以蓬勃發(fā)展，顯示出旺盛的生命力和廣闊的發(fā)展前景。然而，，在發(fā)展實(shí)踐中，以短期經(jīng)濟(jì)利益為目標(biāo)的過度開發(fā)和不合理經(jīng)營、利益相關(guān)者的非合作博弈、制度缺失和管理越位等問題引發(fā)一系列經(jīng)濟(jì)利益矛盾和糾紛。自上而下的政府推動(dòng)熱情高漲，而鄉(xiāng)村社區(qū)的自發(fā)開發(fā)未得到應(yīng)有重視。作為鄉(xiāng)村旅游主體的農(nóng)民和地方社區(qū)缺乏話語權(quán)，而主要由政府和開發(fā)商掌控的旅游開發(fā)管理難以兼顧各方利益。如何在鄉(xiāng)村旅游開發(fā)和經(jīng)營活動(dòng)中與鄉(xiāng)村社區(qū)的保護(hù)之間權(quán)衡利弊得失，如何較好地平衡利益相關(guān)者之間的利益關(guān)系，構(gòu)建一個(gè)兼顧游客、當(dāng)?shù)厣鐓^(qū)以及政府和開發(fā)商的利益，兼顧經(jīng)濟(jì)、社會、文化、環(huán)境效益的利益協(xié)調(diào)機(jī)制是鄉(xiāng)村旅游發(fā)展過程中不可回避的課題。文章對鄉(xiāng)村旅游利益相關(guān)者及利益協(xié)調(diào)機(jī)制進(jìn)行了深入探討，不僅有利于完善鄉(xiāng)村旅游理論體系，同時(shí)有助于科學(xué)指導(dǎo)鄉(xiāng)村旅游業(yè)向更加合理和規(guī)范的方向發(fā)展。從這個(gè)意義來講，該研究具有一定的理論意義和現(xiàn)實(shí)意義。 文章在系統(tǒng)總結(jié)相關(guān)理論研究進(jìn)展的基礎(chǔ)上，應(yīng)用管理學(xué)的利益相關(guān)者理論、博弈論理論，以鄉(xiāng)村旅游利益相關(guān)者非合作動(dòng)態(tài)博弈為研究主線，構(gòu)建鄉(xiāng)村旅游利益協(xié)調(diào)機(jī)制。首先，在對鄉(xiāng)村旅游核心利益相關(guān)者進(jìn)行界定，把鄉(xiāng)村旅游核心利益相關(guān)者界定為五類：政府、旅游企業(yè)、社區(qū)居民、社區(qū)集體組織和鄉(xiāng)村旅游者。在此基礎(chǔ)上系統(tǒng)分析不同利益主體的權(quán)利、利益訴求和利益不協(xié)調(diào)的現(xiàn)象和原因。運(yùn)用博弈論的分析方法，構(gòu)建動(dòng)態(tài)博弈模型解析博弈主體關(guān)系和利益格局，在此基礎(chǔ)上對博弈關(guān)系的演化進(jìn)行闡述。最后，基于博弈模型構(gòu)建鄉(xiāng)村旅游利益主體協(xié)調(diào)機(jī)制，包括制度保障機(jī)制、利益分配機(jī)制、利益表達(dá)機(jī)制、利益仲裁機(jī)制和社區(qū)參與機(jī)制。
[Abstract]:Rural tourism, as an important force in domestic tourism, has been developed vigorously under the impetus of huge market potential, showing a strong vitality and broad development prospects. However, in the development practice, The over-exploitation and unreasonable operation aimed at short-term economic interests, the non-cooperative game of stakeholders, the absence of system and management offside lead to a series of conflicts and disputes of economic interests. However, the spontaneous development of rural communities has not received due attention. As the main body of rural tourism, farmers and local communities lack the right to speak. However, the tourism development management, which is mainly controlled by the government and the developers, is difficult to take into account the interests of all parties. How to balance the advantages and disadvantages between the development and management of rural tourism and the protection of rural communities, How to better balance the interests of stakeholders, build a balance between tourists, local communities, as well as the interests of the government and developers, taking into account the economic, social, cultural, The interest coordination mechanism of environmental benefit is an unavoidable subject in the development of rural tourism. This paper probes into the stakeholders and the coordination mechanism of interest in rural tourism, which is not only conducive to perfecting the theoretical system of rural tourism. At the same time, it is helpful to guide the development of rural tourism in a more reasonable and standardized way. In this sense, the research has certain theoretical and practical significance. On the basis of systematically summarizing the research progress of relevant theories, this paper applies the stakeholder theory of management, game theory, and takes the non-cooperative dynamic game of rural tourism stakeholders as the main line of study. First of all, define the core stakeholders of rural tourism, and define the core stakeholders of rural tourism into five categories: government, tourism enterprises, community residents. Community collective organization and rural tourists. On this basis, systematically analyze the rights of different stakeholders, interest demands and interests of the phenomenon and reasons of disharmony. The dynamic game model is constructed to analyze the relationship between the main body and the interests of the game, and then the evolution of the relationship is expounded. Finally, the coordination mechanism of the main body of interest in rural tourism, including the mechanism of institutional guarantee, is constructed based on the game model. Interest distribution mechanism, interest expression mechanism, interest arbitration mechanism and community participation mechanism.
【學(xué)位授予單位】：沈陽師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：F320;F592;F224.32

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