本文選題：都江堰　切入點(diǎn)：景區(qū)　出處：《西南財(cái)經(jīng)大學(xué)》2012年碩士論文　論文類(lèi)型：學(xué)位論文

【摘要】：都江堰風(fēng)景名勝區(qū)擁有“世界文化遺產(chǎn)”之稱(chēng)號(hào),為國(guó)家5A級(jí)旅游景區(qū)、國(guó)家級(jí)風(fēng)景名勝區(qū),具有奇高的科學(xué)、歷史、文化、旅游、經(jīng)濟(jì)等價(jià)值�！�5.12”汶川地震使得景區(qū)內(nèi)景點(diǎn)、建筑及公共設(shè)施遭到損壞,損失慘重。在舉國(guó)大力發(fā)展文化產(chǎn)業(yè)、落實(shí)“十二五規(guī)劃”以及四川災(zāi)后重建的背景之下,都江堰風(fēng)景名勝區(qū)正處于升級(jí)的關(guān)鍵期,面臨著完善旅游基礎(chǔ)設(shè)施、提升旅游資源品質(zhì)、發(fā)揚(yáng)振興區(qū)域文化、實(shí)現(xiàn)粗放型向集約型轉(zhuǎn)變等一系列的資金需求。從現(xiàn)階段的發(fā)展情況看,財(cái)政資金對(duì)景區(qū)的投入有限,景區(qū)融資成為制約都江堰景區(qū)發(fā)展的瓶頸。探討都江堰景區(qū)的融資模式,選擇適宜的融資方式,利于保護(hù)都江堰景區(qū)的遺產(chǎn)資源,發(fā)展都江堰景區(qū)的文化產(chǎn)業(yè),促進(jìn)都江堰地區(qū)經(jīng)濟(jì)發(fā)展,有助于指導(dǎo)旅游投資者的投資行為,促進(jìn)四川由“旅游大省”向“旅游強(qiáng)省”的轉(zhuǎn)變發(fā)展。 本文從探討景區(qū)融資理論入手,論證了優(yōu)化融資模式對(duì)于都江堰景區(qū)的發(fā)展具有極其重要的意義,進(jìn)而分析了現(xiàn)階段都江堰景區(qū)的融資現(xiàn)狀及問(wèn)題,并有針對(duì)性地從優(yōu)化金融環(huán)境、健全引導(dǎo)機(jī)制、完善旅游融資體系、做好融資方法選擇、創(chuàng)新融資方法、完善融資基礎(chǔ)定量分析的角度提出了優(yōu)化都江堰景區(qū)的融資模式的方案。 本文擬在前人的研究基礎(chǔ)上,綜合運(yùn)用文獻(xiàn)綜述、比較研究、實(shí)證研究、調(diào)查統(tǒng)計(jì)等研究方法,通過(guò)查閱相關(guān)書(shū)籍資料、電子文案和互聯(lián)網(wǎng)信息,對(duì)現(xiàn)有景區(qū)融資模式問(wèn)題的研究做了梳理與總結(jié),并在實(shí)際研究中吸收和借鑒了對(duì)本文有價(jià)值的觀點(diǎn),理論結(jié)合實(shí)際,探討出優(yōu)化都江堰景區(qū)融資模式的對(duì)策思考。 第一部分為研究背景,著重介紹了選題背景與意義、研究方法,以及相關(guān)文獻(xiàn)綜述。在對(duì)融資模式進(jìn)行了概念界定的基礎(chǔ)上,整理總結(jié)了旅游景區(qū)融資模式的研究基礎(chǔ)理論。通過(guò)對(duì)國(guó)內(nèi)外研究文獻(xiàn)的檢索、查閱,了解到西方國(guó)家對(duì)此研究遠(yuǎn)早于國(guó)內(nèi),并取得了相當(dāng)?shù)某晒?綜述出國(guó)內(nèi)研究?jī)?nèi)容主要集中在旅游投資的主體、旅游融資的渠道、旅游投融資活動(dòng)的問(wèn)題及對(duì)策、旅游投融資的區(qū)域及項(xiàng)目等幾方面。 文章的第二部分對(duì)都江堰景區(qū)融資現(xiàn)狀及問(wèn)題進(jìn)行分析。針對(duì)都江堰景區(qū)的具體情況,闡述了都江堰景區(qū)的融資需求及現(xiàn)狀,分析出現(xiàn)階段景區(qū)融資存在著融資主體單一、融資方式乏新、欠缺完善的融資引導(dǎo)機(jī)制以及投資體系等問(wèn)題。 文章第三部分有針對(duì)性地提出了優(yōu)化都江堰景區(qū)融資模式的對(duì)策建議。首先從旅游投資宏觀管理環(huán)境、旅游投資結(jié)構(gòu)兩方面提出優(yōu)化我國(guó)旅游融資金融環(huán)境的建議；通過(guò)對(duì)投資引導(dǎo)功能、管理功能、服務(wù)功能的加強(qiáng)來(lái)建立健全投融資引導(dǎo)機(jī)制；接著提出了要優(yōu)化我國(guó)旅游融資體系的建議；通過(guò)對(duì)政府財(cái)政撥款或補(bǔ)貼、股票融資、產(chǎn)業(yè)投資基金、貸款融資等傳統(tǒng)融資方式做以論述,提出做好景區(qū)融資方式的選擇的建議；之后提出了資產(chǎn)證券化、設(shè)計(jì)帶有期權(quán)性質(zhì)的旅游開(kāi)發(fā)合約、采用PPP模式等的創(chuàng)新融資方案；最后在對(duì)大量實(shí)際數(shù)據(jù)進(jìn)行收集和整理的基礎(chǔ)上,選擇出恰當(dāng)?shù)脑u(píng)估方法對(duì)景區(qū)融資行為進(jìn)行基礎(chǔ)定量分析,為景區(qū)融資提供了參考和依據(jù)。 本文的創(chuàng)新之處在于針對(duì)都江堰景區(qū)的融資需求,采用資產(chǎn)評(píng)估的基本方法進(jìn)行綜合分析、預(yù)測(cè)和計(jì)算而得出景區(qū)資產(chǎn)價(jià)值,以此作為融資基礎(chǔ)定量分析,為景區(qū)融資提供了參考依據(jù)。然而本文著重強(qiáng)調(diào)了都江堰風(fēng)景名勝區(qū)的融資基礎(chǔ)定量分析,且忽視了對(duì)景區(qū)現(xiàn)階段所處的生命周期階段進(jìn)行定性分析；同時(shí),對(duì)于景區(qū)基礎(chǔ)定量分析的結(jié)果沒(méi)有進(jìn)一步利用,這些研究空白和缺陷有待深入探究。 風(fēng)景名勝區(qū)作為旅游產(chǎn)業(yè)的重要組成部分,有著良好的發(fā)展前景；隨著第三產(chǎn)業(yè)的發(fā)展,金融服務(wù)業(yè)的體系不斷完善,項(xiàng)目范圍不斷擴(kuò)展,景區(qū)融資將成為金融領(lǐng)域內(nèi)活躍的行為方式,其理論研究也將成為學(xué)術(shù)探討的重點(diǎn)。
[Abstract]:Dujiangyan scenic area has the title of "world cultural heritage", the national 5A level scenic spots, national scenic area, has high scientific, historical, cultural, tourism, and other economic value. "5.12 Wenchuan earthquake" makes the attractions, buildings and public facilities damaged in heavy losses. The whole nation to develop the cultural industry, the implementation of the "12th Five-Year plan", Sichuan post disaster reconstruction, the Dujiangyan scenic area is in a critical period of upgrading, facing to improve tourism infrastructure, improve the quality of tourism resources, promote regional culture, to achieve extensive to intensive change and a series of development from the demand for funds. The present stage, the area of the Financial Investment Co., the scenic financing has become a bottleneck restricting the development of Dujiangyan Dujiangyan scenic area. The scenic financing mode, select the appropriate financing Dujiangyan scenic area, conducive to the protection of heritage resources, the development of scenic spots of Dujiangyan cultural industry, promote the economic development of Dujiangyan area, the investment behavior helps to guide tourism investors, promote Sichuan from "tourism province" to "tourism province".
This paper start from the theory of scenic financing, demonstrates the optimization of financing mode is of great significance for the development of Dujiangyan scenic area, and then analyzes the financing situation and problems of Dujiangyan scenic area, and aims at optimizing the financial environment, sound mechanism to guide and improve the tourism financing system, better financing methods, innovative financing methods and put forward the optimization scheme of Dujiangyan scenic area financing mode analysis on perfecting the financing basis of quantitative analysis.
In this paper, on the basis of previous research, the integrated use of literature review, comparative study, empirical research, research methods of investigation and statistics, through the inspection of books, electronic copy and Internet information, research on the existing problems of the scenic financing mode has combed and summed up, absorb and learn from the valuable views on this article and in in practical research, combining theory and practice, discusses the countermeasures to optimize the Dujiangyan scenic spot financing model.
絎竴閮ㄥ垎涓虹爺絀惰儗鏅，

本文編號(hào)：1617555