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基于SWOT分析的東平縣鄉(xiāng)村旅游開發(fā)研究

發(fā)布時(shí)間:2018-03-14 17:31

  本文選題:東平縣 切入點(diǎn):鄉(xiāng)村旅游 出處:《山東農(nóng)業(yè)大學(xué)》2013年碩士論文 論文類型:學(xué)位論文


【摘要】:鄉(xiāng)村旅游是以鄉(xiāng)村地區(qū)為活動場所,利用鄉(xiāng)村獨(dú)特的自然環(huán)境、田園風(fēng)光、生產(chǎn)經(jīng)營形態(tài)、民眾風(fēng)情、農(nóng)耕文化、農(nóng)村聚落等資源,為城市居民提供觀光、休閑、度假、體驗(yàn)、健身、娛樂和購物的一種新型的旅游經(jīng)營活動。鄉(xiāng)村旅游起源于19世紀(jì)中葉的歐洲,而大規(guī)模的發(fā)展在20世紀(jì)的二、三十年代。我國的鄉(xiāng)村旅游起步較晚,產(chǎn)生于20世紀(jì)80年代,發(fā)展于90年代中后期。鄉(xiāng)村旅游作為生態(tài)旅游中一種最為一般、最為大眾接受的一種旅游產(chǎn)品,以人和自然、環(huán)境的和諧相處越來越受到人們歡迎。東平縣鄉(xiāng)村旅游資源豐富,鄉(xiāng)村文化底蘊(yùn)深厚,對鄉(xiāng)村旅游業(yè)的開發(fā)具有絕對的優(yōu)勢。本文緊密結(jié)合鄉(xiāng)村旅游發(fā)展趨勢和要求,通過對東平縣鄉(xiāng)村旅游開發(fā)現(xiàn)狀進(jìn)行全面系統(tǒng)的分析,客觀準(zhǔn)確的找出了東平縣鄉(xiāng)村旅游開發(fā)存在的問題,并結(jié)合多種分析方法,理論聯(lián)系實(shí)際,探索性地提出了東平縣鄉(xiāng)村旅游發(fā)展的方向與政策措施。 論文分為五個(gè)部分: 第一章導(dǎo)論。介紹本研究的背景與論文研究的目的和意義,,敘述本研究的主要內(nèi)容,說明本文研究的方法,并對技術(shù)路線進(jìn)行大致描述,最后提出本文研究的可能創(chuàng)新點(diǎn)及研究不足之處。 第二章鄉(xiāng)村旅游開發(fā)研究概述。本部分主要研究國內(nèi)外鄉(xiāng)村旅游的產(chǎn)生和發(fā)展現(xiàn)狀,總結(jié)出鄉(xiāng)村旅游的類型。同時(shí),剖析鄉(xiāng)村旅游的內(nèi)涵和特點(diǎn)。并對鄉(xiāng)村旅游發(fā)展前景進(jìn)行相關(guān)分析和預(yù)測。 第三章東平縣鄉(xiāng)村旅游開發(fā)現(xiàn)狀及對當(dāng)?shù)氐挠绊。通過查閱相關(guān)文獻(xiàn),收集相關(guān)數(shù)據(jù),進(jìn)行實(shí)地調(diào)研等了解東平縣鄉(xiāng)村旅游發(fā)展現(xiàn)狀及對當(dāng)?shù)亟?jīng)濟(jì)、環(huán)境、社會文化的影響程度。分析研究東平縣開發(fā)鄉(xiāng)村旅游的措施及存在的問題。 第四章東平縣發(fā)展鄉(xiāng)村旅游的SWOT分析。這一部分在文獻(xiàn)查閱、專家訪談、實(shí)地調(diào)研的基礎(chǔ)上,對東平縣鄉(xiāng)村旅游發(fā)展?fàn)顩r進(jìn)行調(diào)研分析,運(yùn)用SWOT分析方法,總結(jié)出東平縣鄉(xiāng)村旅游發(fā)展的優(yōu)勢、劣勢,同時(shí)指出東平縣鄉(xiāng)村旅游所處的發(fā)展機(jī)遇和所面臨的困難和威脅。 第五章東平縣開發(fā)鄉(xiāng)村旅游建議。根據(jù)上章對東平縣鄉(xiāng)村旅游的現(xiàn)狀及存在問題的相關(guān)研究,根據(jù)實(shí)際情況,提出開發(fā)東平縣鄉(xiāng)村旅游的建議。即從東平縣實(shí)際出發(fā)統(tǒng)一規(guī)劃鄉(xiāng)村旅游;完善開發(fā)鄉(xiāng)村旅游的配套要素;健全開發(fā)鄉(xiāng)村旅游的體制機(jī)制。
[Abstract]:Rural tourism is to take the rural area as the activity place, make use of the rural unique natural environment, pastoral scenery, production and management form, popular amorous feelings, farming culture, rural settlement and other resources, provide sightseeing, leisure, vacation and experience for the urban residents. A new type of tourism business in fitness, entertainment, and shopping. Rural tourism originated in Europe in the middle of 19th century, while large-scale development took place in 20th century and 30s. Rural tourism in China started relatively late. Born in 1980s and developed in 90s, rural tourism is one of the most general and popular tourism products in ecotourism. It is more and more popular to get along with the environment harmoniously. Dongping County is rich in rural tourism resources and has profound rural culture, which has an absolute advantage in the development of rural tourism. This paper closely combines the development trend and requirements of rural tourism. Through a comprehensive and systematic analysis of the present situation of rural tourism development in Dongping County, the problems in the development of rural tourism in Dongping County are found out objectively and accurately, and combined with various analytical methods, the theory is combined with practice. Explore the development of rural tourism in Dongping County direction and policy measures. The thesis is divided into five parts:. The first chapter introduces the background of this study and the purpose and significance of the research, describes the main contents of this study, explains the methods of this study, and gives a general description of the technical route. Finally, this paper puts forward the possible innovation points and research deficiencies. The second chapter is an overview of the development of rural tourism. This part mainly studies the emergence and development of rural tourism at home and abroad, summarizes the types of rural tourism. The connotation and characteristics of rural tourism are analyzed, and the development prospects of rural tourism are analyzed and forecasted. Chapter three: the current situation of rural tourism development in Dongping County and its impact on local areas. Through consulting relevant documents, collecting relevant data and conducting field research, we can understand the current situation of rural tourism development in Dongping County and its impact on the local economy and environment. This paper analyzes and studies the measures and problems of developing rural tourism in Dongping County. Chapter 4th: SWOT analysis of the development of rural tourism in Dongping County. On the basis of literature review, expert interviews and field investigations, this part investigates and analyzes the development of rural tourism in Dongping County, and applies the SWOT analysis method. This paper summarizes the advantages and disadvantages of the development of rural tourism in Dongping County, and points out the development opportunities, difficulties and threats faced by the rural tourism in Dongping County. Chapter 5th: suggestions for developing rural tourism in Dongping County. According to the research on the current situation and existing problems of rural tourism in Dongping County in the previous chapter, according to the actual situation, The paper puts forward some suggestions to develop the rural tourism in Dongping County, that is, to plan rural tourism in a unified way from the actual situation of Dongping County, to perfect the supporting elements of rural tourism development, and to perfect the system and mechanism of rural tourism development.
【學(xué)位授予單位】:山東農(nóng)業(yè)大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2013
【分類號】:F592.7

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