發(fā)布時(shí)間：2018-03-08 04:05

  本文選題：六安市　切入點(diǎn)：旅游產(chǎn)業(yè)　出處：《合肥工業(yè)大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：六安市俗稱“皖西”地處安徽省西部,是重要的交通樞紐城市,境內(nèi)旅游資源種類繁多且品質(zhì)優(yōu)良。六安市便利的交通條件和獨(dú)特的資源優(yōu)勢(shì)為六安市發(fā)展旅游業(yè)提供了契機(jī)。六安市旅游業(yè)經(jīng)過近些年的持續(xù)發(fā)展,取得了顯著的成績。具體表現(xiàn)在：該市旅游經(jīng)濟(jì)效益得到了顯著增強(qiáng)、旅游產(chǎn)業(yè)體系也逐步完善、旅游綜合效益日益凸顯。但是與周邊城市和省內(nèi)知名旅游城市相比較而言,六安市與它們的差距依然很大,主要表現(xiàn)在：旅游基礎(chǔ)薄弱、宣傳營銷力度小、企業(yè)發(fā)展動(dòng)力不足、產(chǎn)品品牌知名度不高等方面。 本文通過實(shí)地調(diào)研來搜集數(shù)據(jù),并參閱相關(guān)文獻(xiàn)書籍,以旅游產(chǎn)業(yè)發(fā)展相關(guān)理論為基礎(chǔ),總結(jié)出六安市旅游業(yè)發(fā)展的現(xiàn)狀,結(jié)合六安市周邊城市和省內(nèi)知名旅游城市的發(fā)展情況,借助SWOT分析方法指出了六安市旅游業(yè)發(fā)展所面臨的機(jī)遇、挑戰(zhàn)、發(fā)展與威脅等等影響因素,最后提出了六安市旅游業(yè)的發(fā)展對(duì)策,旨在促進(jìn)六安市旅游業(yè)更加快速的健康發(fā)展。 本文的研究成果對(duì)于其他一些旅游欠發(fā)達(dá)但擁有良好旅游發(fā)展?jié)摿Φ膮^(qū)域具有一定的借鑒意義。
[Abstract]:The city of Lu'an, commonly known as "West Anhui", is located in the western part of Anhui Province and is an important transportation hub city. There are many kinds of tourist resources in the territory and the quality is excellent. The convenient transportation conditions and unique resource advantages of Lu'an City provide an opportunity for the development of tourism industry in Lu'an City. The tourism industry of Lu'an City has been developing continuously in recent years. Remarkable achievements have been made. The concrete performance is that the economic benefits of the city's tourism have been significantly enhanced, the tourism industry system has been gradually improved, and the comprehensive benefits of tourism have become increasingly prominent. However, compared with the surrounding cities and the well-known tourist cities in the province, The gap between Lu'an city and them is still very big, mainly in the following aspects: weak tourism foundation, small propaganda and marketing, insufficient motivation for enterprise development, low visibility of product brands, and so on. Based on the theory of tourism industry development, this paper summarizes the current situation of tourism development in Luan City. Combined with the development of the surrounding cities of Lu'an city and the famous tourist cities in the province, with the help of SWOT analysis method, the paper points out the opportunity, challenge, development and threat of the tourism industry development in Lu'an City, and so on. Finally, the paper puts forward some countermeasures to promote the rapid and healthy development of the tourism industry in Luan City. The research results of this paper can be used for reference in other underdeveloped tourism regions with good tourism development potential.
【學(xué)位授予單位】：合肥工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F592.7

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本文編號(hào)：1582307