本文選題：斯洛伐克　切入點：中國　出處：《西南大學》2013年碩士論文　論文類型：學位論文

【摘要】：中國和斯洛伐克是傳統(tǒng)的友邦,無論在經(jīng)濟還是文化方面都擁有良好的合作傳統(tǒng),雖然在旅游業(yè)的合作尚處在萌芽階段,但是筆者正是因為看到了兩國間未來合作的巨大前景,才不遠萬里來到中國學習旅游。斯洛伐克是一個熱愛旅游的民族,自1996年開始每年保持在大約2000萬人次的水平。中國在最近20幾年中有著突飛猛進的增長,國內(nèi)發(fā)生了翻天覆地的變化,再加上漢文化在全球的風靡,越來越多的人開始向往這個神秘的東方大國。據(jù)筆者了解其中2011年有3347人申請旅游簽證,2012年有4115人申請旅游簽證。申請旅游簽證人數(shù)比上一年增長了近23%,可以看出越來越多的斯洛伐克也開始將中國作為其出游目的地,尤其是北京和上海更是斯洛伐克游客最青睞的城市。 而中國出境游在進入二十一世紀的10年中也呈現(xiàn)了井噴狀增長。2002年到2011年,出境旅游人數(shù)由1660萬人次增加到7025萬人次,增長323%,在世界主要出境旅游國家中增長最快。近十年來,隨著中國綜合國力的增強,中國公民出境旅游呈快速增長態(tài)勢,出境旅游尤其是因私出境旅游的快速增長,成為中國綜合國力增強、居民生活水平提高、對外開放擴大的最為直接和最為生動的見證。 近年來,前往歐洲、美洲和大洋洲等遠程目的地國家的中國游客的增長率高于中近程的周邊國家和地區(qū),其中前往歐洲的游客人數(shù)占全部遠程旅游者人數(shù)的59%,這說明遠程目的地已經(jīng)越來越受到中國出境旅游者的青睞。可以預見,隨著中國居民可自由支配收入的增加和余暇時間的延長,以及人們對歐洲、美洲和大洋洲等國家了解的加深,遠程目的地將會成為最受歡迎的旅游目的地。目前赴歐洲游的主要目的地基本集中在意大利、法國、德國、西班牙、瑞士、荷蘭等西歐國家。但中東歐的廣袤土地同樣擁有優(yōu)美的自然風光,和淳樸的人民,看慣了浪漫的巴黎和時尚的米蘭的游客會越來越多的選擇中東歐等更加神秘和古樸的小國作為自己未來遠程旅行的目的地。 斯洛伐克是一個擁有豐富自然資源,寶貴人文資源和深厚歷史底蘊的國家。而中國更是地大物博、歷史底蘊雄厚,隨著兩國經(jīng)濟的不斷增長和雙邊合作的日益密切,兩國在未來旅游業(yè)的合作也將大有可為。因此本文將對兩國旅游合作的現(xiàn)狀、發(fā)展、存在的問題以及對未來的展望進行研究和分析,并希望通過斯洛伐克與中國旅游合作發(fā)展現(xiàn)狀所存在的問題,找出原因所在,從而通過使用SWOT矩陣分析來提出對策建議。 首先,推廣兩國旅游合作應該從單一的搞旅游日這樣的活動到多元化的對兩國進行介紹,讓兩國人民更加了解對方國家。 其次,針對兩個國家游客的特點,兩國旅行社應該積極合作,制定有特色,定制化的服務和路線。 再次,近年來企業(yè)為了獎勵和鼓勵員工會組織員工出境旅游,因此吸引企業(yè)組織員工去對方國家旅游也是個不錯的選擇。 當然研究尚有許多不足之處,另外由于研究人力和物力的限制,研究結(jié)果不能做到盡善盡美,研究過程中也充滿了期待與失望,快樂與沮喪,成功與失敗,但不管怎樣目前為止研究還是成功地告一段落,在這里再次感謝研究過程中各位師長、朋友以及走訪對象的支持與理解,筆者未來仍將在深愛的旅游業(yè)領域進行更深入的探討和研究,以求對兩國的旅游合作與交流做出更多的貢獻。
[Abstract]:Chinese and Slovakia's traditional allies, both in economic and cultural aspects have a good tradition of cooperation, although in the tourism cooperation is still in the embryonic stage, but it is because I see a great future in the future between the two countries to cooperate, it came to China to study tourism make light of travelling a thousand Li. Slovakia is a nation of love to travel, since the beginning of 1996 each year to maintain the level of about 20 million people. China has a rapid growth in the last 20 years, the changes in turn the world upside down domestic, coupled with the Chinese culture in the global popularity, more and more people began to yearn for the mysterious oriental country. According to my understanding in 2011 3347 people apply for tourism in 2012 4115 people apply for a visa, tourist visa. Visa number increased by nearly 23% over the previous year, we can see that more and more Slovakia also began to China is the destination for its travel, especially in Beijing and Shanghai, which is the most popular city for Slovakia tourists.
The China outbound in twenty-first Century 10 years also showed a blowout like growth.2002 years to 2011, the number of outbound tourism from 16 million 600 thousand passengers to 70 million 250 thousand passengers, an increase of 323%, mainly in the world's fastest growing outbound tourism countries. Over the past ten years, with the enhancement of comprehensive national strength Chinese, outbound tourism is Chinese the rapid growth of outbound tourism, especially the rapid growth of private travel abroad, become Chinese comprehensive national strength, people's living standards improve, expand the opening of the most direct and most vivid testimony.
In recent years, in Europe, America and Oceania remote destination country China tourist growth rate is higher than the surrounding countries and regions in proximity to Europe, which accounted for the number of tourists all remote tourists 59%, indicating that the remote destination has been more and more China outbound tourists favor. Can foresee, along with the extended China residents can increase disposable income and leisure time, and the people of Europe, America and Oceania and other countries understand more remote destinations will become the most popular tourist destination. The main purpose is to travel to Europe is concentrated in Italy, France, Germany, Spain, Switzerland, Holland, etc. the countries of Western Europe. But the vast land in Eastern Europe also has beautiful natural scenery, and honest people, seeing the romantic and fashionable Paris tourists in Milan will be more and more Choose the more mysterious and unsophisticated small countries in central and Eastern Europe as their destination for their future distance travel.
Slovakia is rich in natural resources, precious cultural resources and profound historical heritage of the country. Chinese is strong historical heritage, vast territory and abundant resources, with the continuous growth of bilateral economic and bilateral cooperation increasingly close cooperation between the two countries in the future tourism industry will have a brilliant future. Therefore this paper will present the development of tourism cooperation between the two countries., the existing problems and the research and analysis of the future, and hope that through the status of cooperation between Slovakia and Chinese tourism development problems, find out the reasons, and by using the SWOT matrix analysis to put forward the countermeasures and suggestions.
First of all, to promote the two countries' tourism cooperation, we should introduce such activities from a single tourism day to a diversified introduction to the two countries, so that the two peoples can get to know each other better.
Secondly, in view of the characteristics of the two national tourists, the travel agencies of the two countries should actively cooperate to formulate special and customized services and routes.
Thirdly, in recent years, in order to encourage and encourage employees to organize outbound tourism, enterprises attract employees to organize their employees to travel to other countries, which is also a good choice.
Of course, there are still many deficiencies in the research, the study of human and physical limitations, the results can not be perfect, the research process is full of expectation and disappointment and frustration, happiness, success and failure, but no matter how far the study has successfully come to an end, thank you again in the course of the study, teachers here. Friends and visited the object support and understanding, the future will remain in the deep love tourism areas for more in-depth study and research, in order to tourism cooperation and exchanges between the two countries to make more contributions.

【學位授予單位】：西南大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F592;F595.25

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本文編號：1582009