本文選題：格根塔拉草原　切入點(diǎn)：草原旅游業(yè)　出處：《內(nèi)蒙古師范大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著中國(guó)改革開放政策深入人心,中國(guó)在大踏步的向全面小康社會(huì)邁進(jìn),人們的生活水平有了明顯的提高,旅游開支也成了每個(gè)家庭必備的開支項(xiàng)目之一。同時(shí)由于連接各地的高速網(wǎng)的建成和鐵路的大提速,點(diǎn)對(duì)點(diǎn)的時(shí)間越來越近,給家庭外出旅游提供了優(yōu)越的便利條件。據(jù)統(tǒng)計(jì),中國(guó)每個(gè)家庭每年平均外出旅游兩次。格根塔拉草原作為內(nèi)蒙古重要旅游景區(qū)之一,近幾年每年的游客量均超過五十萬人次,為內(nèi)蒙古四子王旗旅游業(yè)收入的增長(zhǎng)、當(dāng)?shù)鼐用裆钏降奶岣叨甲龀隽撕艽蟮呢暙I(xiàn)。但是近幾年旅游業(yè)升級(jí)發(fā)展的呼聲越來越強(qiáng)烈,已經(jīng)成為國(guó)家旅游業(yè)的重要發(fā)展戰(zhàn)略。本文通過實(shí)地調(diào)查和個(gè)案訪談等多種方法,在旅游業(yè)升級(jí)發(fā)展的背景下研究格根塔拉草原的發(fā)展現(xiàn)狀和存在的問題,并提出切實(shí)可行的對(duì)策建議,具有深刻的理論和現(xiàn)實(shí)意義。本論文共分為以下幾個(gè)部分:第一章緒論,主要說明文章選題的背景、研究的意義;國(guó)內(nèi)外研究現(xiàn)狀和支持研究提供的理論依據(jù);研究的思路和方法以及本論文可能解決的問題和創(chuàng)新點(diǎn)。第二章介紹了研究區(qū)草原旅游業(yè)的發(fā)展現(xiàn)狀。包括格根塔拉草原的地理位置、自然和社會(huì)環(huán)境的概況、格根塔拉草原旅游業(yè)目前的發(fā)展規(guī)模及其升級(jí)發(fā)展的優(yōu)勢(shì)條件,最后分析了格根塔拉草原旅游業(yè)升級(jí)發(fā)展的必要性。第三章是關(guān)于格根塔拉草原旅游業(yè)升級(jí)發(fā)展的調(diào)查分析,著重對(duì)研究對(duì)象進(jìn)行了介紹,并通過調(diào)查問卷的形式對(duì)研究對(duì)象的基本情況進(jìn)行了系統(tǒng)性的分析,了解了格根塔拉草原目前發(fā)展存在的問題。第四章,分析了當(dāng)前制約格根塔拉草原旅游業(yè)升級(jí)發(fā)展的因素。包括旅游業(yè)發(fā)展的理念滯后,配套服務(wù)設(shè)施條件的落后、旅游產(chǎn)品的發(fā)展滯后以及宣傳不夠等,并將配套服務(wù)設(shè)施細(xì)化為交通條件、信息技術(shù)平臺(tái),促進(jìn)升級(jí)發(fā)展的接待設(shè)施等方面分析,將旅游產(chǎn)品也進(jìn)行了具體的劣勢(shì)分析,如高端產(chǎn)品缺乏,內(nèi)容單一,旅游產(chǎn)品缺乏文化內(nèi)涵等。第五章,緊密結(jié)合格根塔拉草原旅游業(yè)升級(jí)發(fā)展的制約因素,提出研究區(qū)草原旅游業(yè)升級(jí)發(fā)展的對(duì)策建議。建議分別從轉(zhuǎn)變傳統(tǒng)旅游發(fā)展理念,配套服務(wù)設(shè)施的升級(jí)發(fā)展和旅游產(chǎn)品的升級(jí)發(fā)展的角度提出。配套服務(wù)設(shè)施的升級(jí)中,建議政府幫助地方積極的破除交通條件的制約瓶頸,并建立綜合性的旅游專業(yè)信息平臺(tái)為游客服務(wù),還要建立草原旅游休閑度假、體驗(yàn)式的服務(wù)設(shè)施滿足游客的需求。旅游產(chǎn)品的開發(fā)中要從觀光主導(dǎo)型向休閑體驗(yàn)型轉(zhuǎn)變,要以文化創(chuàng)意創(chuàng)造旅游休閑體驗(yàn)區(qū),要積極開發(fā)淡季旅游產(chǎn)品。
[Abstract]:With China's reform and opening up policy deeply rooted in the hearts of the people, China is striding forward to a well-off society in an all-round way, and people's living standards have been significantly improved. Travel expenditure has also become one of the necessary items of expenditure for every family. At the same time, due to the construction of high-speed networks connecting different places and the rapid increase in railway speed, the point-to-point time is getting closer and closer, which provides a favorable and convenient condition for families to travel out. According to statistics, As one of the most important tourist attractions in Inner Mongolia, in recent years, the number of tourists per year has exceeded 500,000, which is an increase in tourism income of the Siziwang Banner of Inner Mongolia. The improvement of the living standards of local residents has made a great contribution. But in recent years, there have been more and more calls for the upgrading and development of the tourism industry. It has become an important development strategy of the national tourism industry. Through field investigation and case interview, this paper studies the present situation and existing problems of the Gegentara grassland under the background of tourism upgrading and development. The thesis is divided into the following parts: the first chapter is the introduction, mainly explains the background of the article topic, the significance of the research; The present situation of research at home and abroad and the theoretical basis to support the research; The second chapter introduces the development of grassland tourism in the study area, including the geographical location, natural and social environment of the Gegentara grassland. The paper analyzes the necessity of the development of the tourism industry in the Gegentara grassland. The third chapter is about the investigation and analysis of the development of the tourism industry in the Gegentara grassland. Focusing on the introduction of the research object, and through the form of questionnaire to the basic situation of the research object for systematic analysis, to understand the current development of the Gegentara grassland problems. 4th chapter, This paper analyzes the factors restricting the development of tourism industry in the Gegentara grassland, including the lag of the concept of tourism development, the backwardness of supporting service facilities, the lag of the development of tourism products and the lack of publicity, etc. And the supporting service facilities are refined into traffic conditions, information technology platforms, reception facilities to promote the upgrading and development, and tourism products are also analyzed in terms of specific disadvantages, such as lack of high-end products, single content, etc. Chapter 5th, combining closely with the restrictive factors of tourism upgrading and development of Gegentara grassland, puts forward the countermeasures and suggestions for the upgrading and development of grassland tourism in the research area, and proposes to change the concept of traditional tourism development from the point of view of changing traditional tourism development concept. In the upgrading of supporting service facilities and tourism products, it is suggested that the government should help the local authorities to actively break down the bottleneck of traffic conditions. And establish a comprehensive tourism professional information platform to serve tourists, but also establish grassland tourism leisure vacation, experiential service facilities to meet the needs of tourists. To create cultural and creative tourism leisure experience areas, to actively develop off-season tourism products.
【學(xué)位授予單位】：內(nèi)蒙古師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F592.7

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