本文選題：寧德　切入點(diǎn)：旅游產(chǎn)業(yè)　出處：《江西理工大學(xué)》2013年碩士論文　論文類(lèi)型：學(xué)位論文

【摘要】：寧德市旅游業(yè)的發(fā)展具備了得天獨(dú)厚的區(qū)位優(yōu)勢(shì)、特色鮮明的資源優(yōu)勢(shì)、方便快捷的交通優(yōu)勢(shì)。尤其是申報(bào)世界地質(zhì)公園獲得圓滿(mǎn)成功之后,給寧德旅游業(yè)發(fā)展帶來(lái)了前所未有的機(jī)遇。寧德市旅游產(chǎn)業(yè)發(fā)展應(yīng)充發(fā)揮其區(qū)域與人文、自然資源交融的優(yōu)勢(shì),以地質(zhì)旅游、濱海旅游、文化旅游與生態(tài)旅游為發(fā)展重點(diǎn),不斷整合寧德市山海川島景觀、人文歷史與生態(tài)資源,加大對(duì)旅游景點(diǎn)及配套的基礎(chǔ)設(shè)施建設(shè),努力辦好旅游節(jié)慶等旅游活動(dòng),不斷開(kāi)拓旅游市場(chǎng)和豐富旅游產(chǎn)品,努力培育一些旅游精品。發(fā)揮區(qū)位優(yōu)勢(shì),突出世界地質(zhì)公園品牌和“海峽旅游”主題旅游,加強(qiáng)同長(zhǎng)三角區(qū)域與臺(tái)灣地區(qū)之間的旅游雙向?qū)优c互動(dòng)融合,著力先行先試,使旅游業(yè)真正成為寧德市戰(zhàn)略性支柱產(chǎn)業(yè)。 本文分五個(gè)部分,共八章。第一部分,由第一章和第二章構(gòu)成,主要從文章選題背景、研究目的與意義、研究的技術(shù)路線(xiàn)與創(chuàng)新點(diǎn),同時(shí)也闡述了國(guó)內(nèi)外旅游產(chǎn)業(yè)戰(zhàn)略研究發(fā)展的動(dòng)態(tài)與現(xiàn)狀。第二部分,由第三章和第四章構(gòu)成,主要介紹旅游產(chǎn)業(yè)發(fā)展戰(zhàn)略的相關(guān)理論與研究方法,同時(shí)闡述了寧德市旅游產(chǎn)業(yè)發(fā)展的現(xiàn)狀,對(duì)寧德旅游產(chǎn)業(yè)發(fā)展的進(jìn)行分析,找出旅游產(chǎn)業(yè)發(fā)展的制約因素與發(fā)展機(jī)遇,這是旅游戰(zhàn)略研究的基礎(chǔ)與前提。第三部分,即第五章,依據(jù)旅游產(chǎn)業(yè)發(fā)展的歷史數(shù)據(jù),對(duì)寧德市旅游發(fā)展的優(yōu)勢(shì)和挑戰(zhàn)進(jìn)行了評(píng)估分析。第四部分,包括第六章和第七章,在前面理論和現(xiàn)狀分析的基礎(chǔ)上,提出了寧德市旅游產(chǎn)業(yè)發(fā)展的戰(zhàn)略選擇即戰(zhàn)略定位,戰(zhàn)略目標(biāo),發(fā)展模式選擇,可持續(xù)發(fā)展戰(zhàn)略以及產(chǎn)業(yè)結(jié)構(gòu)優(yōu)化,并提出了實(shí)現(xiàn)旅游戰(zhàn)略所應(yīng)采取的具體措施和需要建立完善的支持條件。第五部分,即第八章,是總結(jié)部分。
[Abstract]:The development of the tourism industry in Ningde has its unique geographical advantages, distinctive resource advantages and convenient transportation advantages, especially after the successful application of the World Geopark. The development of tourism industry in Ningde should give full play to the advantages of the blending of region, humanities and natural resources, and focus on geological tourism, coastal tourism, cultural tourism and ecological tourism. To continuously integrate the landscape of mountains, seas, rivers and islands, humanities, history and ecological resources in Ningde City, increase the construction of tourist attractions and supporting infrastructure, strive to organize tourism activities such as tourism festivals, and constantly open up tourism markets and enrich tourism products, We should try our best to cultivate some excellent tourist products, give full play to their regional advantages, highlight the brand of the world geopark and the theme tourism of the "Strait Tourism", strengthen the two-way connection and mutual integration of tourism between the Yangtze River Delta region and the Taiwan region, and try our best to give priority to the first try. The tourism industry has become a strategic pillar industry in Ningde City. This paper is divided into five parts, eight chapters. The first part is composed of the first chapter and the second chapter, mainly from the background, the purpose and significance of the research, the technical route and innovation of the research. The second part, which is composed of Chapter three and Chapter 4th, mainly introduces the related theories and research methods of tourism industry development strategy. At the same time, this paper expounds the present situation of the tourism industry development in Ningde, analyzes the development of the tourism industry in Ningde, finds out the restrictive factors and development opportunities for the development of the tourism industry, which is the foundation and premise of the tourism strategy research. The third part, the 5th chapter, is the foundation and premise of the research on tourism strategy. Based on the historical data of tourism industry development, this paper evaluates and analyzes the advantages and challenges of tourism development in Ningde. 4th parts, including 6th chapters and 7th chapters, are based on the analysis of the previous theories and current situation. The paper puts forward the strategic choice of the tourism industry development in Ningde, that is, the strategic orientation, the strategic objective, the choice of the development mode, the sustainable development strategy and the optimization of the industrial structure. The author also puts forward the concrete measures to be taken to realize the tourism strategy and the need to establish perfect supporting conditions. Part 5th, that is, Chapter 8th, is the summary part.
【學(xué)位授予單位】：江西理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：F592.7

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