本文選題：入境旅游　切入點：影響因子　出處：《四川農(nóng)業(yè)大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：入境旅游是指非本國居民到本國,且駐留時間在一年以下的旅游活動。入境旅游是三大旅游市場(出境旅游、入境旅游、國內(nèi)旅游)的一個重要組成部分,在增加當?shù)赝鈪R收入、提升國際形象以及帶動服務(wù)業(yè)、制造業(yè)等相關(guān)產(chǎn)業(yè)的發(fā)展上具有明顯的優(yōu)勢。 改革開發(fā)至今,我國入境旅游業(yè)發(fā)展勢頭強勁,正逐步成為全球最有吸引力的旅游目的地之一。四川省作為旅游資源大省,擁有諸如九寨溝、大熊貓基地等聞名世界的旅游資源,但是其入境旅游業(yè)的發(fā)展卻一直低于全國平均水平,成為了四川省旅游業(yè)進一步發(fā)展的瓶頸。要改變這一現(xiàn)狀,就必須要通過對入境旅游需求影響因素進行分析,研究對策,從而達到擴展入境旅游市場的目的。本文在對國內(nèi)外學(xué)者有關(guān)入境旅游需求影響因素分析的論文的研究后,總結(jié)出了影響入境旅游需求的主要因素,并通過問卷調(diào)查法對入境旅游需求較大的因素進行了選擇,認為對入境旅游需求影響較大的因素主要有涉外星級飯店數(shù)量、城市園林綠地面積、已開發(fā)的旅游景點資源數(shù)量以及相關(guān)旅游運輸網(wǎng)絡(luò)設(shè)施建設(shè)水平等因素。 由于旅游系統(tǒng)是一個巨大的灰色系統(tǒng),其影響因素錯綜復(fù)雜,且相互影響,因此用灰色關(guān)聯(lián)模型分析就有很強的針對性。本文將通過建立模型,利用模型分析為四川省旅游規(guī)劃、評價提供科學(xué)依據(jù)。本文在對影響四川省入境旅游業(yè)發(fā)展的相關(guān)因素進行量化后,建立了它們對四川省入境旅游人數(shù)影響的灰色關(guān)聯(lián)模型,并用該模型分析如涉外星級飯店數(shù)量等影響因子與四川省入境旅游人數(shù)的關(guān)聯(lián)度,在對關(guān)聯(lián)度進行排序后,得出了對四川省入境旅游業(yè)發(fā)展影響最大的因素,并結(jié)合四川省實際,最后提出了要加大對四川旅游運輸網(wǎng)絡(luò)設(shè)施基礎(chǔ)建設(shè)的投入、調(diào)整住宿產(chǎn)業(yè)結(jié)構(gòu),積極發(fā)展旅游景點周邊的民宿建設(shè)、創(chuàng)新旅游服務(wù),重視對旅游業(yè)服務(wù)質(zhì)量的提升以及構(gòu)建對外宣傳網(wǎng)絡(luò),重視旅游產(chǎn)品的包裝等對策來促進四川省入境旅游業(yè)的發(fā)展。
[Abstract]:Inbound tourism refers to the tourism activities in which non-native residents come to their country and stay for less than one year. Inbound tourism is an important part of the three major tourist markets (outbound tourism, inbound tourism, domestic tourism). It has obvious advantages in increasing local foreign exchange income, enhancing international image and promoting the development of related industries such as service industry and manufacturing industry. Since the reform and development, China's inbound tourism industry has gained a strong momentum of development and is gradually becoming one of the most attractive tourist destinations in the world. Sichuan Province, as a province with large tourism resources, has such as Jiuzhaigou. Panda bases and other world-famous tourist resources, but the development of inbound tourism has been below the national average, which has become a bottleneck for the further development of tourism in Sichuan Province. To change this situation, In order to expand the inbound tourism market, it is necessary to analyze the influencing factors of the inbound tourism demand and study the countermeasures. After the research of the domestic and foreign scholars' papers on the analysis of the factors affecting the inbound tourism demand, This paper summarizes the main factors that influence the demand for inbound tourism, and selects the factors which have a greater impact on the demand for inbound tourism through the method of questionnaire investigation. It is considered that the main factors that have a greater impact on the demand for inbound tourism are the number of foreign star-rated hotels. The area of urban green space, the number of tourist attractions and the construction level of related tourist transportation network facilities. Because the tourism system is a huge grey system, its influence factors are complicated and influence each other, so the grey relational model analysis has strong pertinence. The model analysis is used to provide scientific basis for tourism planning and evaluation in Sichuan Province. After quantifying the relevant factors affecting the development of inbound tourism in Sichuan Province, a grey relational model is established for their influence on the number of inbound tourism in Sichuan Province. This model is used to analyze the correlation degree between the influencing factors such as the number of foreign star hotels and the number of inbound tourists in Sichuan Province. After ranking the correlation degree, the factors that have the greatest influence on the development of inbound tourism in Sichuan Province are obtained. Combined with the actual situation in Sichuan Province, the paper finally puts forward the need to increase investment in the infrastructure construction of Sichuan tourism transport network, adjust the structure of the accommodation industry, actively develop the residential construction around the tourist attractions, and innovate tourism services. In order to promote the development of inbound tourism in Sichuan Province, we should pay attention to the promotion of tourism service quality, the construction of external propaganda network and the packaging of tourism products.
【學(xué)位授予單位】：四川農(nóng)業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F592.7

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