本文關(guān)鍵詞： 文化型旅游景區(qū) 游客體驗(yàn) 清明上河園　出處：《廣西師范大學(xué)》2012年碩士論文　論文類型：學(xué)位論文

【摘要】：體驗(yàn)經(jīng)濟(jì)時(shí)代的到來,為旅游景區(qū)的發(fā)展提供了難得的發(fā)展機(jī)遇,同時(shí)也對其經(jīng)營管理提出了嚴(yán)峻的挑戰(zhàn)。游客在景區(qū)的整個(gè)過程即是體驗(yàn)過程,其目的是追求自身體驗(yàn)價(jià)值的最大化。隨著旅游市場的不斷發(fā)展與成熟,旅游景區(qū)之間的競爭也越來越激烈,特別是對于大多數(shù)旅游資源并不突出的景區(qū)來說更是如此。適者生存、優(yōu)勝劣汰。景區(qū)想要在激烈的市場競爭中生存發(fā)展,參與市場蛋糕的瓜分,就必須在游客體驗(yàn)管理上做文章。 文化型旅游景區(qū)是旅游景區(qū)的一種,是旅游產(chǎn)業(yè)系統(tǒng)中重要的組成部分之一,文化型旅游景區(qū)所提供的是一種典型的文化型體驗(yàn)活動產(chǎn)品。旅游體驗(yàn)的實(shí)現(xiàn)路徑有多種,例如旅游觀賞、旅游交往、旅游模仿、旅游參與等,與一些高參與性的景區(qū)相比(主題樂園),文化型旅游景區(qū)的參與性較低,旅游者更多的是通過審美、交往、消費(fèi)等行為形成旅游體驗(yàn),這就使得讓旅游者獲得高層次的旅游體驗(yàn)成為意見比較困難的事情,因此如何提升這一類景區(qū)的游客體驗(yàn)質(zhì)量成為一個(gè)值得關(guān)注的問題。 文章在體驗(yàn)時(shí)代的大背景下,從行為和心理學(xué)角度對旅游體驗(yàn)進(jìn)行新的解讀,并分析了文化型旅游景區(qū)這一特殊旅游景區(qū)內(nèi)游客行為、景區(qū)行為及旅游環(huán)境對旅游體驗(yàn)的影響,隨后結(jié)合河南清明上河園文化主題景區(qū)游客體驗(yàn)特征及現(xiàn)狀,提出了提升文化型景區(qū)游客體驗(yàn)的對策,以此促進(jìn)文化型旅游景區(qū)的可持續(xù)發(fā)展。 論文共分為五章： 第一章：引言。闡述了研究背景與研究意義,介紹了論文的主要研究內(nèi)容及所采用的研究方法,對國內(nèi)外關(guān)于旅游體驗(yàn)的研究進(jìn)行回顧,最后指出文章的研究技術(shù)路線。 第二章：基本概念及理論基礎(chǔ)。對文化型旅游景區(qū)、旅游體驗(yàn)相關(guān)概念進(jìn)行闡釋,為第三章內(nèi)容奠定基礎(chǔ)。 第三章：文化型旅游景區(qū)旅游者行為及游客體驗(yàn)影響因素分析。在前人研究對旅游體驗(yàn)分析的基礎(chǔ)上,筆者認(rèn)為旅游體驗(yàn)的過程是旅游者借助于審美、交往和消費(fèi)等行為方式實(shí)現(xiàn)的,這一過程發(fā)生在一定的旅游環(huán)境中,并且在很大程度上受到旅游相關(guān)行業(yè)行為的影響。 第四章：實(shí)證研究——以河南開封清明上河園文化主題景區(qū)為例。采用問卷調(diào)查的方法對清明上河園景區(qū)游客體驗(yàn)進(jìn)行分析,找出存在問題,結(jié)合游客體驗(yàn)的影響因素,重點(diǎn)從旅游景區(qū)的角度提出提升景區(qū)游客體驗(yàn)的對策。 第五章：結(jié)語。總結(jié)文章得出的主要結(jié)論,闡述論文中存在的問題與未來研究展望。 論文的主要結(jié)論概括如下： 1.提出旅游景區(qū)游客體驗(yàn)概念。旅游體驗(yàn)是旅游者在旅游景區(qū)內(nèi)通過各類旅游活動的參與來調(diào)整自己心理狀態(tài)的一種“以身體之,以心驗(yàn)之”的心理及情感過程。 2.旅游者在景區(qū)的行為主要以審美、交往、消費(fèi)三種行為為主。其中審美行為引起旅游者從感知到想象、理解、情感的心理變化過程；交往行為讓旅游者經(jīng)歷從最初的互動、模仿、從眾到認(rèn)同、內(nèi)化的心理過程；在體驗(yàn)時(shí)代下的旅游者消費(fèi)行為越來越注重情感及文化消費(fèi)。 3.文章重點(diǎn)分析了與文化型旅游景區(qū)旅游者游客體驗(yàn)緊緊相關(guān)的旅游地理環(huán)境、旅游行為環(huán)境、旅游心理環(huán)境、旅游文化環(huán)境等四類旅游環(huán)境,并分別闡述了這四類環(huán)境對旅游者景區(qū)行為及游客體驗(yàn)的影響。 4.以清明上河園為例展開實(shí)證研究,通過問卷調(diào)查和深入訪談的方式總結(jié)出景區(qū)在游客體驗(yàn)管理上存在的以下問題：景區(qū)規(guī)劃布局不合理；旅游配套設(shè)施不完善；體驗(yàn)式營銷開展的不夠到位。 5.景區(qū)為了給游客創(chuàng)造高質(zhì)量的旅游體驗(yàn),應(yīng)該從正確有效引導(dǎo)旅游者行為、利用管理行為藝術(shù)對景區(qū)進(jìn)行深入管理、基于游客體驗(yàn)開展旅游體驗(yàn)產(chǎn)品開發(fā)營銷等三個(gè)角度進(jìn)行規(guī)劃和設(shè)計(jì)。
[Abstract]:The experience economy era, has provided a rare opportunity for development of tourist attractions, but also poses a severe challenge to the management of the whole process. Tourists in the scenic area is the experience of the process, its purpose is to maximize the value of experience. With the continuous development of the tourism market and mature, tourism scenic spots between the increasingly fierce competition, especially for the majority of tourism resources is not prominent in the area is even more so. The survival of the fittest, the survival of the fittest. Scenic spots to survive and develop in the fierce market competition, market shares of the cake must be in the tourist experience management to make a fuss.
Cultural tourism is a tourism scenic area, is one of the important parts of the tourism industry, cultural tourism experience products provided is a typical cultural tourism experience. The realization of a variety of paths, such as tourism, Tourism Association, tourism imitation, tourism participation, compared with some high participation scenic spots (Theme Park), participate in the cultural tourism area is relatively low, more tourists through the aesthetic, communication, consumption behavior of tourism experience, which makes tourists get high level tourism experience has become opinion more difficult, so how to enhance the scenic spots the quality of tourist experience has become a concern.
Based on the background of the times, to explain tourist experience from the perspective of psychology and behavior, and analyzes the cultural tourist attractions of this special tourism scenic tourist scenic tourism behavior, behavior and environment impact on the tourism experience, combined with the experience of the characteristics and status of Henan Qingming River park scenic tourist cultural theme and put forward the countermeasures to enhance the cultural scenic tourist experience, so as to promote the sustainable development of cultural tourism.
The thesis is divided into five chapters.
The first chapter: introduction, describes the background and significance of the research, introduces the main research contents and research methods, reviews the research on tourism experience both at home and abroad, and finally points out the research technology route of the article.
The second chapter: the basic concept and the theoretical basis. The cultural tourism scenic spots, tourism experience related concepts are explained, which lays the foundation for the content of the third chapters.
The third chapter: analysis of factors influencing the behavior of tourists and cultural tourist attractions tourist experience. Based on the analysis of tourism on the basis of previous research, the author thinks that the process of tourist experience is the tourists with the help of aesthetic, realize the communication and consuming behavior, this process occurs in a certain Tourism environment, influence and by tourism related industries behavior in a large extent.
The fourth chapter is the empirical research -- Taking Henan Kaifeng Qingming Riverside Landscape Garden as an example. On the Qingming River park scenic tourist experience is analyzed using the method of questionnaire survey, find out the existing problems, combined with the influence factors of the tourist experience, focus on the countermeasures to enhance the scenic tourist experience from the tourism point of view.
The fifth chapter: conclusion. Summarize the main conclusions of the article, explain the existing problems in the paper and future research prospects.
The main conclusions of this paper are summarized as follows:
1., put forward the concept of tourist experience in tourist attractions. Tourism experience is a psychological and emotional process that tourists adjust their mental state through various kinds of tourism activities in scenic spots.
2. tourists in the scenic area mainly in the behavior of aesthetic, communication, the main consumption of three kinds of behavior. The aesthetic behavior caused the understanding of tourists from perception to the imagination, emotion, psychological change process; communication makes the tourists experience from the initial interaction, imitation, conformity to the identity, in the psychological process in consumer behavior; the era of experience of tourists pay more and more attention to the emotional and cultural consumption.
3.鏂囩珷閲嶇偣鍒嗘瀽浜嗕笌鏂囧寲鍨嬫梾娓告櫙鍖烘梾娓歌，

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