本文關鍵詞： 入境旅游 競爭態(tài)勢 海南 泛珠三角區(qū)域　出處：《海南大學》2013年碩士論文　論文類型：學位論文

【摘要】：隨著時代的發(fā)展,入境旅游已經成為衡量每個國家旅游國際水平的標志之一,其地位越來越受到重視。2004年6月,“泛珠”11省區(qū)政府領導在首屆“泛珠三角區(qū)域合作論壇”共同簽署《泛珠三角區(qū)域合作框架協(xié)議》,在協(xié)議中,旅游業(yè)被確定為落實泛珠三角區(qū)域合作的十大領域之一。泛珠三角區(qū)域包含了中國華南、東南、中部、和西南的九個省份及兩個特別行政區(qū),入境旅游是其旅游業(yè)重要的一部分。而海南作為泛珠三角區(qū)域重要的組成部分,同時隨著國際旅游島建設上升為國家戰(zhàn)略,海南國際旅游島對境外游客的吸引力顯現。以泛珠三角區(qū)域為背景,對海南省入境旅游客源市場進行競爭態(tài)分析,并采取相應的合作措施,對于海南省自身和泛珠三角整個區(qū)域的旅游業(yè)發(fā)展具有十分重要的實踐意義。 本文包括以下主要內容： 一、概括總結了國內外對入境旅游市場的研究成果；對海南的歷年入境旅游市場概況進行了分析總結,得出海南自1988年建省以來入境旅游市場有了重大飛躍,且外國客源市場占全部入境客源市場的大部分。 二、引入波士頓矩陣模型方法,以海南入境旅游外國客源市場中13個主要客源國為對象,分析2001-2012年海南入境旅游客源市場競爭態(tài)及其轉移,得到海南入境旅游主要客源國的絕對競爭優(yōu)勢：具有瘦狗市場多,金牛市場數量穩(wěn)定,明星市場和幼童市場空白的特點。 三、引入Shift-share Method方法,在泛珠三角區(qū)域的大背景下,以泛珠三角區(qū)域內以及其9省13個主要客源國為對象,分析泛珠三角區(qū)域各省各主要客源國的相對競爭優(yōu)勢；并根據SSM分析結果對各省的相關指標進行排名,得出海南入境旅游外國客源市場在泛珠三角區(qū)域中有增長速度較大,總體結構有優(yōu)勢,相對競爭力中等的特點。具體到國家,俄羅斯、新加坡為優(yōu)勢市場,菲律賓、美國、法國市場為中等市場,泰國、英國、加拿大、德國、澳大利亞、日本、韓國、馬來西亞市場為弱勢市場。 四、根據之前的分析結果,結合海南和泛珠三角區(qū)域的特點,對海南參與泛珠三角區(qū)域旅游提出發(fā)展優(yōu)勢市場,彌補劣勢市場；共同打造中國的“陽光地帶”；繼續(xù)推進“一程多站式”旅游合作；以郵輪旅游為紐帶,實現游客在華南沿海區(qū)域之間流動；建立完善配套服務,提升入境旅游便利化水平；逐步消除人員來往的制度性障礙；發(fā)展電子商務和網絡營銷,提升旅游信息化水平的對策,從而使海南省和泛珠三角區(qū)域的入境旅游市場向著更健康的方向發(fā)展。
[Abstract]:With the development of the times, inbound tourism has become one of the symbols to measure the international level of tourism in every country. In June 2004, the leaders of the "Pan Pearl River Delta Regional Cooperation Forum" jointly signed the "Framework Agreement on Regional Cooperation in the Pan-Pearl River Delta", in which, Tourism has been identified as one of the top ten areas for regional cooperation in the Pan-Pearl River Delta, which includes nine provinces and two special administrative regions in South, Southeast, Central and Southwest China. Inbound tourism is an important part of its tourism industry. Hainan, as an important part of the Pan-Pearl River Delta region, has become a national strategy with the development of international tourism islands. The attraction of Hainan International Tourism Island to overseas tourists is obvious. Taking the Pan-Pearl River Delta region as the background, this paper analyzes the competitive state of Hainan's inbound tourist market, and takes corresponding cooperative measures. It is of great practical significance for the tourism development of Hainan Province and the whole region of the Pan-Pearl River Delta. This article includes the following main contents:. First, it summarizes the domestic and foreign research achievements on the inbound tourism market, analyzes and summarizes the general situation of Hainan's inbound tourism market in the past years, and concludes that Hainan's inbound tourism market has made a significant leap since the establishment of the province in 1988. And the foreign tourist market accounts for the majority of the total inbound tourist market. Secondly, this paper introduces the Boston matrix model method to analyze the competitive state and its transfer of Hainan inbound tourist market from 2001 to 2012, taking 13 main tourist countries in Hainan inbound tourist market as the object. The absolute competitive advantage of the main tourist source countries of Hainan's inbound tourism is as follows: more skinny dog market, stable Taurus market, blank star market and young children market. Thirdly, under the background of the Pan-Pearl River Delta region, the Shift-share Method method is introduced to analyze the relative competitive advantages of the major tourist countries in the Pan-Pearl River Delta region and the 13 major tourist countries in the Pan-Pearl River Delta region. According to the results of SSM analysis, this paper ranks the relative indexes of various provinces, and draws the conclusion that the foreign tourist market of Hainan inbound tourism has the characteristics of large growth rate in the Pan-Pearl River Delta region, advantages in the overall structure and moderate relative competitiveness. Russia, Singapore as the dominant market, the Philippines, the United States, France for the medium market, Thailand, the United Kingdom, Canada, Germany, Australia, Japan, South Korea, Malaysia market is a weak market. Fourth, according to the previous analysis results, combined with the characteristics of Hainan and the Pan-Pearl River Delta region, Hainan to participate in the Pan-Pearl River Delta region tourism proposed to develop the advantages of the market, to make up for the inferior market; Jointly build China's "sunshine zone"; continue to promote "one-stop multi-station" tourism cooperation; take cruise tourism as a link to realize the flow of tourists between the coastal areas of South China; establish and improve supporting services to enhance the level of inbound tourism facilitation; It is necessary to gradually eliminate the institutional barriers to the exchange of personnel, develop electronic commerce and network marketing, improve the level of tourism informatization, and make the inbound tourism market in Hainan Province and the Pan-Pearl River Delta region develop in a more healthy direction.
【學位授予單位】：海南大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F592.7

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