本文關(guān)鍵詞： 歐美旅游者 旅游者行為 成都市 發(fā)展建議　出處：《四川師范大學》2012年碩士論文　論文類型：學位論文

【摘要】：摘要：成都作為四川省的省會,是中外游客來川的重要出入境口岸。近年來,成都與全國其他副省級城市相比,接待國內(nèi)旅游者人數(shù)排名靠前,但接待境外旅游者人數(shù)的排名卻靠后,由此可見,入境旅游已經(jīng)成為了成都旅游發(fā)展中的軟肋。目前學者們對歐美旅游者在川旅游行為的研究相對較少。對來蓉歐美旅游者的旅游行為特征進行研究可以為政府和旅游經(jīng)營主體科學地進行旅游線路和景區(qū)的規(guī)劃提供基本的信息；可以使他們根據(jù)旅游者的行為特點來進行市場細分,從而提供更有針對性的旅游產(chǎn)品,采用合適的市場營銷策略；有助于他們明晰旅游服務(wù)中的薄弱環(huán)節(jié),從而針對性地進行服務(wù)質(zhì)量的提升；有利于政府、景區(qū)等更好地進行游客管理等等�？傊�,對來蓉歐美旅游者行為特征的研究對于成都開拓國際旅游市場、更新成都旅游形象、提高成都旅游的知名度以及建設(shè)國際旅游城市具有重要意義。 筆者主要采用了問卷調(diào)查和深度訪談方法對來蓉歐美旅游者的旅游行為特征進行研究。本文共分為六個部分：首先,介紹了本文的研究背景和意義,界定了旅游者行為的概念,對國內(nèi)外旅游者行為研究的相關(guān)文獻資料進行了回顧和評述。第二,從旅游消費者行為學、旅游心理學、旅游者空間行為模式等角度來構(gòu)建本文研究的理論基礎(chǔ)。第三,對來蓉歐美旅游者的社會人口統(tǒng)計特征和游前行為進行了分析,包括旅游動機、信息搜尋行為、旅游決策行為影響因素、對成都市旅游景點的感知情況。第四,分析了歐美旅游者在成都旅游過程中的行為特點,包括空間行為、停留時間以及在食物、住宿設(shè)施、旅游資源、娛樂方式、購物方面的選擇偏好。第五,對歐美旅游者的游后行為進行了分析,包括對成都市主要景區(qū)的評價、對旅游六要素的服務(wù)質(zhì)量評價、旅游前后對成都市的感知印象差異以及重游和推薦意愿。最后,根據(jù)來蓉歐美旅游者的旅游行為特征,從旅游產(chǎn)品的開發(fā)和升級、市場營銷、區(qū)域旅游合作、基礎(chǔ)設(shè)施的改善和傳統(tǒng)文化的保護五個方面提出了對成都市旅游發(fā)展的建議。
[Abstract]:Abstract: Chengdu, as the capital of Sichuan Province, is an important entry and exit port for Chinese and foreign tourists. In recent years, compared with other sub-provincial cities in China, Chengdu ranks first in the number of domestic tourists. However, the number of tourists received from abroad is ranked at the bottom of the list, so it can be seen that. Inbound tourism has become a weak point in the development of Chengdu tourism. At present, scholars have relatively few studies on the tourism behavior of European and American tourists in Sichuan. The study on the characteristics of tourism behavior of tourists from Europe and the United States can be done for the government and the United States. The main body of tourism management scientifically carries on the tourism route and the scenic spot plan to provide the basic information; It can make them carry on market segmentation according to the characteristics of tourists' behavior, so as to provide more targeted tourism products, adopt appropriate marketing strategies, and help them to identify the weak links in tourism services. In short, the study on the behavior characteristics of tourists from Europe and the United States to Chengdu will open up the international tourism market and update the tourism image of Chengdu. It is of great significance to improve the popularity of Chengdu tourism and to build an international tourist city. The author mainly uses questionnaires and in-depth interviews to study the characteristics of tourism behavior of tourists from Europe and the United States. This paper is divided into six parts: firstly, the research background and significance of this paper are introduced. This paper defines the concept of tourist behavior, reviews and comments the relevant literature of tourist behavior research at home and abroad. Second, from the perspective of tourism consumer behavior, tourism psychology, Third, it analyzes the social and demographic characteristics and pre-tour behavior of tourists from Europe and the United States, including tourism motivation, information search behavior, and so on. The influence factors of tourism decision behavior, the perception of Chengdu tourist attractions. 4th, analyzed the behavior characteristics of European and American tourists in Chengdu tourism process, including spatial behavior, stay time and food, accommodation facilities, tourism resources. Entertainment mode, shopping preferences. 5th, the post-tour behavior of European and American tourists is analyzed, including the evaluation of the main scenic spots in Chengdu, the evaluation of the service quality of the six elements of tourism, The difference in perception of Chengdu before and after travel, and the willingness to revisit and recommend. Finally, according to the characteristics of tourism behavior of tourists from Europe and the United States, from the development and upgrading of tourism products, marketing, regional tourism cooperation, Suggestions on the development of tourism in Chengdu are put forward in five aspects: improvement of infrastructure and protection of traditional culture.
【學位授予單位】：四川師范大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：F592.7;F224

【參考文獻】

相關(guān)期刊論文 前10條

1 陸林,焦華富;山岳旅游者感知行為研究——黃山、廬山實證分析[J];北京大學學報(哲學社會科學版);1996年03期

2 嚴艷;周文;張佑印;;西安城市居民旅游決策行為對比研究[J];商業(yè)研究;2010年03期

3 涂建軍;四川省入境旅游客流時空動態(tài)模式研究[J];長江流域資源與環(huán)境;2004年04期

4 張宏梅;陸林;;入境旅游者旅游動機及其跨文化比較——以桂林、陽朔入境旅游者為例[J];地理學報;2009年08期

5 王永明;馬耀峰;李創(chuàng)新;;中國典型區(qū)域入境旅游流擴散轉(zhuǎn)移研究——以東部三大旅游區(qū)向川流為例[J];干旱區(qū)資源與環(huán)境;2010年09期

6 朱華;;提升四川國際旅游競爭力探討[J];國際經(jīng)濟合作;2007年05期

7 楊新軍,牛棟,吳必虎;旅游行為空間模式及其評價[J];經(jīng)濟地理;2000年04期

8 王永明;馬耀峰;王美霞;;上海入境旅游流對長江流域各省區(qū)空間場效應(yīng)研究[J];經(jīng)濟地理;2010年05期

9 婁世娣;旅游動機及其激發(fā)[J];經(jīng)濟經(jīng)緯;2002年01期

10 卞顯紅;會展旅游參與者決策過程及其影響因素研究[J];旅游學刊;2002年04期

相關(guān)碩士學位論文 前3條

1 楊永;上海市生產(chǎn)性服務(wù)業(yè)競爭力研究[D];上海師范大學;2011年

2 龍鷗;來黔國內(nèi)游客旅游消費行為研究[D];貴州大學;2009年

3 董淑倩;安徽國內(nèi)旅游客源市場空間分布特征研究[D];上海師范大學;2010年

，

本文編號：1547254