發(fā)布時間：2018-02-22 05:55

  本文關鍵詞： 杭州市 休閑農(nóng)業(yè)旅游 發(fā)展模式　出處：《四川農(nóng)業(yè)大學》2012年碩士論文　論文類型：學位論文

【摘要】：城市化進程的不斷加快,居民生活水平不斷的提高,城市中人口和建筑物高度密集、城市生態(tài)環(huán)境日趨惡化,生活在城市中的居民慢慢產(chǎn)生了“親近自然、走向鄉(xiāng)村、尋找另一種生活”的需要,因此休閑農(nóng)業(yè)旅游越來越受到城市居民的青睞。隨著休閑農(nóng)業(yè)旅游業(yè)的快速發(fā)展,各地區(qū)爭相進入這一領域,但因自然資源、人文資源、管理方式、發(fā)展模式等不同,因此發(fā)展效果也層次不齊。杭州市是國內(nèi)重點風景旅游城市,在大力發(fā)展城市旅游和西湖、西溪濕地等景區(qū)旅游同時,也順應趨勢發(fā)展鄉(xiāng)村休閑農(nóng)業(yè)旅游。但杭州休閑農(nóng)業(yè)旅游的發(fā)展存在著生態(tài)環(huán)境重視不足,產(chǎn)品和服務單一,體制混亂,體驗性產(chǎn)品的缺乏等等問題,很大程度上制約了杭州市休閑農(nóng)業(yè)旅游的可持續(xù)發(fā)展。因此,我們需要結(jié)合實際情況解決這些問題,這對促進休閑農(nóng)業(yè)旅游成為杭州市旅游業(yè)新的增長點,促進城鄉(xiāng)一體化統(tǒng)籌發(fā)展,促使杭州市成為全方位發(fā)展的旅游名城,具有經(jīng)濟社會現(xiàn)實等多層面的意義。 本文通過對杭州市的實地調(diào)查、翻閱政府的統(tǒng)計資料,運用SWOT分析方法,對杭州市的休閑農(nóng)業(yè)旅游發(fā)展進行了研究。研究發(fā)現(xiàn)杭州市休閑農(nóng)業(yè)旅游發(fā)展中存在的主要問題有：產(chǎn)品開發(fā)同質(zhì)化,特色不鮮明；缺乏統(tǒng)一規(guī)范的管理措施；經(jīng)營者缺乏相應的經(jīng)營管理經(jīng)驗；農(nóng)業(yè)資源利用混亂,生態(tài)環(huán)境受損；基礎設施不足,公共服務缺乏等。針對這些問題,本文提出了促進杭州市休閑農(nóng)業(yè)旅游發(fā)展的主要對策是：合理規(guī)劃,科學發(fā)展；完善市場,加強旅游規(guī)制；做好信息服務,發(fā)展目的地營銷。
[Abstract]:With the rapid development of urbanization, the improvement of living standard, the density of population and buildings in the city, and the deterioration of the ecological environment in the city, the residents living in the city have gradually come to "get close to nature and go to the countryside." In order to find another kind of life ", leisure agriculture tourism is more and more popular with the city residents. With the rapid development of leisure agriculture tourism, all regions are scrambling to enter this field, but because of natural resources, human resources, management methods, The development pattern is different, so the development effect is also uneven. Hangzhou is a key scenic city in China. At the same time, Hangzhou is vigorously developing urban tourism and scenic spots such as West Lake, Xixi Wetland, etc. The development of leisure agriculture tourism in Hangzhou also conforms to the trend of rural leisure agriculture tourism. However, the development of leisure agriculture tourism in Hangzhou has some problems, such as insufficient attention to ecological environment, single products and services, chaotic system, lack of experiential products, and so on. To a large extent, it restricts the sustainable development of leisure agricultural tourism in Hangzhou. Therefore, we need to solve these problems in light of the actual situation, which has become a new growth point of tourism in Hangzhou. To promote the overall development of urban and rural integration and to make Hangzhou a famous tourist city with all-round development has the significance of economic and social reality. In this paper, through the field investigation of Hangzhou City, we read the statistical data of the government, and use the SWOT analysis method. This paper studies the development of leisure agriculture tourism in Hangzhou. The main problems in the development of leisure agriculture tourism in Hangzhou are as follows: the product development is homogenized, the characteristics are not clear, the management measures are not uniform and standard. Operators lack relevant experience in operation and management; agricultural resources are used in confusion, ecological environment is damaged, infrastructure is inadequate, public services are lacking, and so on. This paper puts forward the main countermeasures to promote the development of leisure agriculture tourism in Hangzhou: reasonable planning, scientific development, perfecting market, strengthening tourism regulation, doing well information service and developing destination marketing.
【學位授予單位】：四川農(nóng)業(yè)大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：F327;F592.7

【參考文獻】

相關期刊論文 前9條

1 周玲強,黃祖輝;我國鄉(xiāng)村旅游可持續(xù)發(fā)展問題與對策研究[J];經(jīng)濟地理;2004年04期

2 金俠鸞;過建春;;海南省休閑農(nóng)業(yè)的SWOT分析[J];農(nóng)業(yè)科技通訊;2008年10期

3 肖佑興,明慶忠,李松志;論鄉(xiāng)村旅游的概念和類型[J];旅游科學;2001年03期

4 何景明;國外鄉(xiāng)村旅游研究述評[J];旅游學刊;2003年01期

5 鄒統(tǒng)釬;中國鄉(xiāng)村旅游發(fā)展模式研究——成都農(nóng)家樂與北京民俗村的比較與對策分析[J];旅游學刊;2005年03期

6 鄒統(tǒng)釬;;鄉(xiāng)村旅游發(fā)展的圍城效應與對策[J];旅游學刊;2006年03期

7 劉德謙;;關于鄉(xiāng)村旅游、農(nóng)業(yè)旅游與民俗旅游的幾點辨析[J];旅游學刊;2006年03期

8 池靜;崔鳳軍;;鄉(xiāng)村旅游地發(fā)展過程中的“公地悲劇”研究——以杭州梅家塢、龍塢茶村、山溝溝景區(qū)為例[J];旅游學刊;2006年07期

9 羅永常;鄉(xiāng)村旅游社區(qū)參與研究——以黔東南苗族侗族自治州雷山縣郎德村為例[J];貴州師范大學學報(自然科學版);2005年04期

，

本文編號：1523790