本文關(guān)鍵詞： 蘇州工業(yè)園區(qū) 商務旅游 實踐 示范價值　出處：《復旦大學》2013年碩士論文　論文類型：學位論文

【摘要】：2010年4月,國家旅游局授予蘇州工業(yè)園區(qū)首個國家“商務旅游示范區(qū)”稱號,認為園區(qū)商務旅游的開展對國內(nèi)其他地區(qū)具有良好的示范價值。本文試圖通過對蘇州工業(yè)園區(qū)商務旅游成功實踐及示范價值的針對性研究,進一步探索發(fā)展商務旅游的新途徑、新思路和新模式,從而為商務旅游進一步的繁榮發(fā)展提供理論與實際的借鑒。 文章首先對商務旅游的理論及國內(nèi)外的研究進展進行了研究,闡述了商務旅游的概念、類型、特征以及國內(nèi)外的研究進展。接著,對蘇州工業(yè)園區(qū)商務旅游實踐進行了梳理,剖析了傳統(tǒng)旅游發(fā)展模式在蘇州工業(yè)園區(qū)應用上的困境,指出了園區(qū)發(fā)展商務旅游的優(yōu)勢以及面對的挑戰(zhàn),并且回溯了園區(qū)商務旅游成功實踐的歷程。在此基礎上,對蘇州工業(yè)園區(qū)商務旅游發(fā)展的示范價值進行了總結(jié)和歸納,認為“工商旅居”模式具有原創(chuàng)性特征,技術(shù)規(guī)范具有推廣價值,發(fā)展理念具有可借鑒意義。文章最后,還對商務旅游發(fā)展的必備條件和園區(qū)發(fā)展商務旅游存在的不足進行了分析,并對未來研究進行了展望。
[Abstract]:In April 2010, the National Tourism Administration awarded Suzhou Industrial Park the title of "Business Tourism demonstration Zone", It is believed that the development of business tourism in Suzhou Industrial Park has good demonstration value to other areas in China. This paper attempts to explore new ways to develop business tourism through the study of successful practice and demonstration value of business tourism in Suzhou Industrial Park. New ideas and new models provide theoretical and practical reference for the further prosperity and development of business tourism. This paper first studies the theory of business tourism and the research progress at home and abroad, expounds the concept, types, characteristics and research progress of business tourism at home and abroad, and then combs the practice of business tourism in Suzhou Industrial Park. This paper analyzes the difficulties of the application of traditional tourism development mode in Suzhou Industrial Park, points out the advantages and challenges faced by the park in developing business tourism, and traces back to the course of successful practice of business tourism in the park. This paper summarizes and summarizes the demonstration value of the development of business tourism in Suzhou Industrial Park, and concludes that the mode of "Industrial and Commercial residence" has the original characteristics, the technical specification has the promotion value, the development idea has the reference significance. It also analyzes the necessary conditions for the development of business tourism and the shortcomings of the development of business tourism in the park, and looks forward to the future research.
【學位授予單位】：復旦大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F592.7;F727

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