本文關(guān)鍵詞： 滇越鐵路 旅游產(chǎn)品 開發(fā) 市場營銷　出處：《云南財經(jīng)大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：100年前，由越南海防港到云南昆明的滇越鐵路正式興建。當(dāng)冒著白煙的火車呼嘯奔來時，給世人帶來了前所未有的驚世震撼，從此改變了云南的歷史，甚至影響到中國的近代史。百年來，這趟奔跑的列車未有一刻停息過。這條鐵路1950年回歸中國后，直到現(xiàn)在還在使用之中�？梢哉f，滇越鐵路成為了云南交通條件改善的一個里程碑。當(dāng)前，隨著泛亞鐵路工程的不斷推進(jìn)，玉蒙鐵路的竣工通車，滇越鐵路將漸漸失去它最初作為運(yùn)載工具的意義。此時的滇越鐵路文化旅游開發(fā)，順應(yīng)時代發(fā)展的步伐。 2005年云南省委省政府提出了旅游的“二次創(chuàng)業(yè)”。“二次創(chuàng)業(yè)”的提出有利于云南旅游的全面創(chuàng)新和提升整個旅游產(chǎn)業(yè)，拓展旅游業(yè)的發(fā)展空間，提高發(fā)展層次，使云南旅游能更快、更好地與全面市場化經(jīng)濟(jì)相適應(yīng)，進(jìn)一步增強(qiáng)云南旅游發(fā)展和生機(jī)與活力。 2009年，胡錦濤總書記在云南考察時指出：“云南要充分發(fā)揮我國通往中南亞、南亞重要陸上通道優(yōu)勢，深化同中國東南亞、南亞及大湄公河次區(qū)域的交流與合作，不斷提高延邊開放和水平，使云南成為我國面向西南開放的橋頭堡�！碧貏e是近幾年來，中國與東盟的合作關(guān)系日趨全面和成熟，旅游合作已使雙方都成為了彼此間最大的客源輸出國。越南北方旅游市場有70%的游客來自中國。滇越鐵路旅游產(chǎn)品開發(fā)，符合旅游跨區(qū)域合作的發(fā)展趨勢。 在云南與海外近100年的交往中，造就了包括滇越鐵路在內(nèi)的許多有價值的文化遺跡，這一切經(jīng)過歷史積淀，形成云南特有的文化內(nèi)涵�？梢哉f，滇越鐵路是研究中國鐵路史的重要依據(jù)和素材；是對現(xiàn)代青少年進(jìn)行愛國主義教育的最佳基地；是工業(yè)文明的活教材。 基于上述考慮，文章簡要回顧了國內(nèi)外鐵路旅游的發(fā)展及現(xiàn)狀，對鐵路旅游的概念進(jìn)解釋，闡述了鐵路旅游產(chǎn)品的概念及特征。并在對滇越鐵路旅游產(chǎn)品進(jìn)行SWOT分析的基礎(chǔ)上，構(gòu)建了中近期滇越鐵路旅游產(chǎn)品項目的系統(tǒng)開發(fā)模式，重點(diǎn)指出滇越鐵路旅游產(chǎn)品的地域特色及民族文化特色。最后，，針對滇越鐵路旅游產(chǎn)品的特性制定出營銷方案。
[Abstract]:A hundred years ago, the Dian-Vietnamese Railway from Haiphong Port, Vietnam, to Kunming, Yunnan, was officially built. When the white smoke train roared in, it shocked the world as never before, and changed the history of Yunnan. Even affecting China's recent history. For a hundred years, the running train has not stopped for a moment. The railway has been in use since its return to China in 1950. The Yunnan-Vietnamese railway has become a milestone in the improvement of traffic conditions in Yunnan. At present, with the continuous development of the Trans-Asian Railway, the Yumeng Railway was completed and opened to traffic. The Yunnan-Vietnamese railway will gradually lose its original significance as a means of transportation. At this time, the development of Yunnan-Vietnamese railway cultural tourism conforms to the pace of the development of the times. In 2005, the provincial government of Yunnan Province put forward the "second venture" of tourism. The proposal of "second venture" is conducive to the overall innovation of Yunnan tourism, the promotion of the whole tourism industry, the expansion of the space for the development of tourism, and the improvement of the level of development. Yunnan tourism can be faster, better adapt to the overall market-oriented economy, and further enhance Yunnan tourism development and vitality. On 2009, when visiting Yunnan, General Secretary Hu Jintao pointed out: "Yunnan should give full play to the advantages of China's important land passage to South-Central Asia and South Asia, and deepen exchanges and cooperation with China and Southeast Asia, South Asia and the Greater Mekong Subregion. The continuous improvement of the opening and level of Yanbian has made Yunnan a bridgehead for China to open up to the southwest. "in particular, in recent years, the cooperative relations between China and ASEAN have become increasingly comprehensive and mature," he said. Tourism cooperation has made both sides become the largest source of tourists to each other. 70% of the tourists in the northern Vietnam tourist market come from China. The development of Yunnan-Vietnamese railway tourism products conforms to the development trend of trans-regional tourism cooperation. In the past 100 years of exchanges between Yunnan and overseas countries, many valuable cultural relics, including the Yunnan-Vietnam Railway, have been created, all of which have formed the unique cultural connotations of Yunnan through historical accumulation. Dian-Yue railway is the important basis and material for studying the history of Chinese railway, the best base for patriotism education for modern youth, and the living teaching material for industrial civilization. Based on the above considerations, this paper briefly reviews the development and present situation of railway tourism at home and abroad, and explains the concept of railway tourism. This paper expounds the concept and characteristics of railway tourism products, and on the basis of the SWOT analysis of Yunnan-Vietnam railway tourism products, constructs the system development model of the Yunnan-Vietnam railway tourism products project in the near future. The regional characteristics and national cultural characteristics of Yunnan-Vietnamese railway tourism products are emphatically pointed out. Finally, according to the characteristics of Dian-Yue railway tourism products, the marketing scheme is formulated.
【學(xué)位授予單位】：云南財經(jīng)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F592.6

【參考文獻(xiàn)】

相關(guān)期刊論文 前3條

1 范玉潔;;滇越鐵路滇段旅游資源開發(fā)概論[J];資源與人居環(huán)境;2011年05期

2 孫燦;泛亞鐵路建設(shè)與滇越鐵路歷史文化保護(hù)[J];云南民族大學(xué)學(xué)報(哲學(xué)社會科學(xué)版);2005年05期

3 谷凱波;;橋頭堡戰(zhàn)略下云南邊境旅游產(chǎn)業(yè)發(fā)展淺析[J];中外企業(yè)家;2012年09期

本文編號：1509115