本文關(guān)鍵詞： 政府旅游公共信息服務(wù)平臺(tái) 測(cè)評(píng)指標(biāo)體系 梧州　出處：《廣西師范大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著旅游市場(chǎng)散客化趨勢(shì)的出現(xiàn),游客對(duì)旅游信息咨詢、旅游交通指引、旅游安全保障等旅游公共服務(wù)的需求更加強(qiáng)烈,國(guó)家旅游局在“十二五”旅游發(fā)展規(guī)劃中,強(qiáng)調(diào)要推動(dòng)旅游業(yè)廣泛運(yùn)用現(xiàn)代信息技術(shù),以信息化帶動(dòng)旅游業(yè)向現(xiàn)代服務(wù)業(yè)轉(zhuǎn)變,而把旅游公共信息服務(wù)系統(tǒng)作為旅游公共服務(wù)體系建設(shè)的突破口,對(duì)提高旅游公共服務(wù)的供給效率將發(fā)揮非常重要的作用。公共信息服務(wù)平臺(tái)則是提供這種服務(wù)的基礎(chǔ),門戶網(wǎng)站類公共信息服務(wù)平臺(tái)的綜合性很強(qiáng),涵蓋各類信息服務(wù),是目前建設(shè)的主要形式�，F(xiàn)階段以門戶網(wǎng)站為服務(wù)載體的旅游公共信息服務(wù)平臺(tái)建設(shè)已經(jīng)成為旅游公共服務(wù)體系發(fā)展完善的重要課題之一。 為了完善地區(qū)旅游公共服務(wù)體系,把握旅游信息化發(fā)展的契機(jī),梧州市政府、梧州市旅游局試圖借助現(xiàn)代信息科學(xué)技術(shù)發(fā)揮旅游業(yè)后發(fā)優(yōu)勢(shì),探索一條適合自己的旅游發(fā)展道路。 本文在借鑒了各類型網(wǎng)站測(cè)評(píng)指標(biāo)體系評(píng)測(cè)內(nèi)容和方法的基礎(chǔ)上,結(jié)合政府旅游公共信息服務(wù)平臺(tái)自身的特點(diǎn),建立了適合于政府旅游共信息服務(wù)平臺(tái)的三級(jí)評(píng)價(jià)指標(biāo)體系,其中包含5個(gè)A層指標(biāo),17個(gè)B層指標(biāo)以及50個(gè)C層指標(biāo),同時(shí)對(duì)各層指標(biāo)進(jìn)行了釋義。 然后采用AHP法構(gòu)建了政府旅游公共信息服務(wù)平臺(tái)指標(biāo)因素比較判斷矩陣,并利用專家打分方式所得數(shù)據(jù),計(jì)算出政府旅游公共信息服務(wù)平臺(tái)評(píng)價(jià)指標(biāo)體系A(chǔ)、B兩層指標(biāo)因素的權(quán)重值,建立數(shù)學(xué)模型對(duì)政府旅游公共信息服務(wù)平臺(tái)的進(jìn)行評(píng)分和等級(jí)量化。 利用所建立的政府旅游公共信息服務(wù)平臺(tái)評(píng)價(jià)體系,從網(wǎng)站特色、信息質(zhì)量、互動(dòng)功能、商務(wù)功能、網(wǎng)站設(shè)計(jì)五個(gè)方面,對(duì)梧州旅游局網(wǎng)站進(jìn)行測(cè)評(píng)得知,梧州市旅游局網(wǎng)站不合格,處于較低層次的發(fā)展階段,經(jīng)分析,得知提高梧州旅游局網(wǎng)站發(fā)展階段,需重點(diǎn)改善的關(guān)鍵功能具體如下： 1、網(wǎng)站設(shè)計(jì)是梧州市旅游局網(wǎng)站發(fā)展相對(duì)最為成熟的一個(gè)方面。梧州市旅游局網(wǎng)站的基本設(shè)計(jì)指標(biāo)達(dá)到良好層次,瀏覽功能已經(jīng)實(shí)現(xiàn)；改善網(wǎng)站導(dǎo)航功能、重點(diǎn)鏈接顯示繼而提高易用性,是梧州市旅游局網(wǎng)站在網(wǎng)站設(shè)計(jì)需要提高的重要方面。 2、網(wǎng)站特色功能是梧州市旅游局網(wǎng)站發(fā)展較好的一個(gè)方面。其中,“旅游目的地營(yíng)銷、地區(qū)旅游形象”有較好評(píng)價(jià),而“旅游電子政務(wù)、旅游服務(wù)質(zhì)量監(jiān)管”評(píng)價(jià)多為“較差”,網(wǎng)上辦公功能、在線投訴、旅游預(yù)警是梧州市旅游局網(wǎng)站改善特色功能需要提高的重要方面。 3、網(wǎng)站信息質(zhì)量是梧州市旅游局網(wǎng)站發(fā)展比較欠缺的一個(gè)方面,網(wǎng)站僅滿足低層次的信息可靠和全面豐富。增加網(wǎng)站信息更新頻率、更新數(shù)量是改善梧州市旅游局網(wǎng)站信息質(zhì)量的主要方面。 4、網(wǎng)站互動(dòng)功能是梧州市旅游局網(wǎng)站發(fā)展非常欠缺的方面。其中,游客留言板和已開通的官方微博未被充分利用。增加能正常聯(lián)通的即時(shí)通訊方式,是改善梧州市旅游局網(wǎng)站互動(dòng)功能的最主要方面。 5、網(wǎng)站商務(wù)功能是梧州市旅游局網(wǎng)站發(fā)展最為欠缺的一個(gè)方面,網(wǎng)站僅滿足低層次的在線交易安全保障。增加可在線預(yù)訂的旅游產(chǎn)品種類、支付方式、價(jià)格優(yōu)惠政策是改善梧州市旅游局網(wǎng)站商務(wù)功能的主要方面。 以測(cè)評(píng)獲取的梧州旅游局網(wǎng)站重點(diǎn)改善關(guān)鍵功能為基礎(chǔ),對(duì)梧州市旅游公共信息服務(wù)平臺(tái)構(gòu)建,首先對(duì)概述平臺(tái)現(xiàn)狀,提出設(shè)計(jì)原則,構(gòu)建了信息平臺(tái)的框架體系,設(shè)計(jì)了信息平臺(tái)的主要功能模塊,梧州市旅游公共信息服務(wù)平臺(tái)主要包括主要包括針對(duì)信息功能所設(shè)計(jì)的信息發(fā)布模塊、信息查詢模塊、信息更新模塊,針對(duì)旅游電子政務(wù)功能所設(shè)計(jì)的評(píng)價(jià)功能模塊、旅游統(tǒng)計(jì)分析模塊、虛擬旅游模塊、用戶管理模塊、流量監(jiān)測(cè)統(tǒng)計(jì)模塊,針對(duì)即時(shí)互動(dòng)功能所設(shè)計(jì)的旅游咨詢互動(dòng)模塊,針對(duì)旅游電子商務(wù)功能所設(shè)計(jì)的旅游電子交易模塊。最后界定了信息平臺(tái)的開發(fā)環(huán)境。 本文對(duì)于梧州市旅游公共信息服務(wù)平臺(tái)的構(gòu)建具有重要的理論價(jià)值和實(shí)踐指導(dǎo)意義,同時(shí),對(duì)旅游欠發(fā)達(dá)地區(qū)對(duì)于其他地區(qū)旅游公共信息服務(wù)平臺(tái)構(gòu)建也有一定的經(jīng)驗(yàn)借鑒作用。
[Abstract]:With the advent of individual tourism market trend, visitors to the tourist information, tourist traffic guide, tourism safety and security requirements of tourism public service is more intense, the National Tourism Bureau in the "12th Five-Year" tourism development planning, stressed the need to promote the wide application of modern information technology in tourism industry, to promote information technology transformation to modern service industry tourism the tourism industry, and the public information service system as a breakthrough in the construction of tourism public service system, will play a very important role to improve the efficiency of the supply of tourism public service. The public information service platform is the foundation to provide this service, comprehensive portal website public information service platform is very strong, covering all kinds of information services. Is the main form of construction. The construction of the tourism public information service platform is a portal to the service carrier has become the tourism public service One of the most important issues in the development of the business system.
In order to improve regional tourism public service system and grasp the opportunity of tourism information development, Wuzhou municipal government and Wuzhou Tourism Bureau try to take advantage of modern information science and technology to play the advantage of tourism and explore a suitable way of tourism development.
This paper draws on the basis of various types of website evaluation index system of evaluation content and method, combined with the characteristics of government tourism public information service platform for the establishment of the three evaluation index system suitable for the total government tourism information service platform, which includes 5 indicators of A layer, B layer 17 and 50 layer C index at the same time of each index index, has carried on the explanation.
The government and the construction of the tourism public information service platform index comparison judgment matrix by AHP method, and by using data from the expert scoring method, calculate the government tourism public information service platform A evaluation index system, weight B two layer index value, establish the mathematical models of the government tourism public information service platform and grade score quantitative.
The evaluation system of government public information service platform established, from the characteristics of the web site, the quality of information, interactive function, business function, website design of five aspects of the Wuzhou Tourism Bureau website evaluation that the Wuzhou Municipal Bureau of tourism website is not qualified, at a relatively low level of development stage, through analysis, that improve Wuzhou the Tourism Bureau website development stage, focus on improving the key functions as follows:
1, website design is the development of the Wuzhou Municipal Bureau of tourism website as a relatively mature. The basic design index of Wuzhou Tourism Bureau website to achieve a good level, browsing function has been achieved; improve site navigation function, key link display and improve ease of use, is the Wuzhou Municipal Bureau of tourism website in an important aspect of web design needs to improve.
2, website features is the development of a better Wuzhou City Tourism Bureau website. Among them, the tourism destination marketing, tourism image and tourism have better evaluation, e-government, supervision of tourism service quality evaluation for "poor", online office, online complaints, tourism is an important early warning to improve the characteristics of function improvement of Wuzhou Municipal Bureau of tourism website.
3, website information quality is one aspect of Wuzhou Tourism Bureau website development. Website only satisfies low level information and is reliable and comprehensive. Increasing website information update frequency and updating quantity is the main aspect to improve information quality of Wuzhou Tourism Bureau website.
4, the website interactive function is the development of Wuzhou City Tourism Bureau website very lacking. Among them, tourists message boards and has opened the official micro-blog has not been fully utilized. The increase of normal Unicom instant communication method, is the most important aspect of improving the interaction of Wuzhou City Tourism Bureau website.
5, website business function is a lack of the development of Wuzhou City Tourism Bureau website, the website only meet the online transaction security low level. Increased online booking travel products, payment, preferential price policy is the main aspect of improving Wuzhou City Tourism Bureau website business function.
The key function of the Wuzhou Tourism Bureau website to obtain the key to improve evaluation based on the construction of Wuzhou city tourism public information service platform, the first overview of the platform status quo, puts forward the design principle, constructs the framework of information system platform, designed the information platform of the main function module, Wuzhou City tourism public information service platform mainly includes the design for the information function of information release module, information query module, information updating module, evaluation module designed for tourism e-government function, tourism statistical analysis module, virtual tourism module, user management module, statistics module for real-time traffic monitoring, interactive tourist information interactive module function design, tourism e-commerce the module designed for the tourism e-commerce. Finally defines the information platform development environment.
This article has important theoretical value and practical guiding significance for the construction of Wuzhou tourism public information service platform. At the same time, it also has some experience and reference for other underdeveloped areas to build public information service platform in other areas.

【學(xué)位授予單位】：廣西師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F592.7

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本文編號(hào)：1508832