本文關(guān)鍵詞：基于IPA方法的文化主題公園旅游項目優(yōu)化研究——以開封清明上河園為例，由筆耕文化傳播整理發(fā)布。

基于IPA方法的文化主題公園旅游項目優(yōu)化研究——以開封清明上河園為例

A Positivist Study on Cultural Theme Park Tourism Optimization Using IPA Methods in Kaifeng Millennium City Park

[1] [2]

XlN Xin, CHEN Nan （1. College of History and Culture, Henan University, Kaifeng 475001, China; 2. Research Center of Yellow River Civilization and Sustainable Development, H

[1]河南大學(xué)歷史文化學(xué)院旅游學(xué)系,開封475001; [2]河南大學(xué)黃河文明與可持續(xù)發(fā)展研究中心,開封475001

文章摘要：主題公園的未來發(fā)展趨勢和潛在旅游需求是衍生其旅游產(chǎn)品并影響其旅游產(chǎn)品結(jié)構(gòu)調(diào)整的根本動因。本研究選取大型文化主題公園——開封清明上河園為研究對象,對游客進行旅游項目重要性和滿意度的感知調(diào)查,配對樣本t檢驗結(jié)果表明有五組旅游項目的重要性和滿意度之間存在顯著性差異。采用IPA方法劃分出清明上河園旅游項目優(yōu)化的四種類型：積極提升型、控制優(yōu)化型、適度發(fā)展型和重點推進型。結(jié)論部分有針對性地提出文化主題公園旅游項目優(yōu)化需要圍繞項目主題定位、項目開發(fā)創(chuàng)新、產(chǎn)業(yè)鏈與品牌建設(shè)、項目價值體驗創(chuàng)造等方面來展開,研究的最后指出了本次研究的不足及未來發(fā)展方向。

Abstr：The future development and potential tourism demands of theme parks affects their product restructuring. Using the large folk theme park, Kaifeng Millennium City Park, as a case study we use a visitor perception survey to evaluate the importance and satisfaction of tourism projects. This study divides tourism products offered by Kaifeng Millennium City Park into three categories. Paired sample t tests revealed differences between the importance and satisfaction of the 14 pairs of projects. These projects mainly refer to scenic economic benefits, the image of the theme park and tourist experiences. However, problems with some tourism projects, reflected by the static landscape show class and the dynamic activities show class, service facilities and infrastructure were found to reduce tourist satisfaction and expectation. The tourism projects requiring optimization can be divided into four categories： actively enhancing, control-optimized, appropriately developing, and focusing on promotion. Optimization of cultural theme park tourism projects should concentrate on project topic positioning, project development and innovation, building industrial chain and branding, and the creation of 1oroiect exoerience values.

文章關(guān)鍵詞：

Keyword：:Cultural Theme park Tourism project to optimize Importance Performance Analysis Kaifeng Millennium City Park

課題項目：國家社會科學(xué)基金項目（編號：12CGL057）;教育部重點課題項目（編號：12JJD790005）;河南省社科聯(lián)、河南省經(jīng)團聯(lián)調(diào)研課題（編號：SKL-2012-3551）;河南大學(xué)人文社會科學(xué)基礎(chǔ)研究項目（編號：2011YBRW026）.

  本文關(guān)鍵詞：基于IPA方法的文化主題公園旅游項目優(yōu)化研究——以開封清明上河園為例，，由筆耕文化傳播整理發(fā)布。