本文關(guān)鍵詞： 鳳凰古城 經(jīng)營權(quán)轉(zhuǎn)讓 績效評價(jià) 指標(biāo)體系　出處：《湖南師范大學(xué)》2012年碩士論文　論文類型：學(xué)位論文

【摘要】：鳳凰古城風(fēng)景區(qū)經(jīng)營權(quán)轉(zhuǎn)讓無疑在我國旅游發(fā)展中掀起了軒然大波,并成為當(dāng)時(shí)乃至之后很多年旅游界的輿論焦點(diǎn),贊成與反對的聲音同在。然而,隨著時(shí)代的發(fā)展,轉(zhuǎn)讓國有景區(qū)經(jīng)營權(quán)這一制度安排被越來越多的人所接受,全國各地景區(qū)經(jīng)營權(quán)轉(zhuǎn)讓的案例越來越多,相應(yīng)的景區(qū)經(jīng)營權(quán)轉(zhuǎn)讓所引發(fā)的問題也越來越多。那么,景區(qū)經(jīng)營權(quán)轉(zhuǎn)讓對景區(qū)發(fā)展的影響到底是有益的還是有害的,或者二者兼而有之呢?對于這個(gè)問題,本研究期望通過對鳳凰古城景區(qū)經(jīng)營權(quán)轉(zhuǎn)讓十年后的旅游發(fā)展績效的評價(jià)來檢驗(yàn)經(jīng)營權(quán)轉(zhuǎn)讓這一旅游景區(qū)的制度安排的合理性,并期望通過建立一個(gè)科學(xué)合理的評價(jià)體系來分析鳳凰古城經(jīng)營權(quán)轉(zhuǎn)讓后鳳凰古城景區(qū)的旅游發(fā)展績效,以期在研究中發(fā)現(xiàn)鳳凰古城經(jīng)營權(quán)轉(zhuǎn)讓的優(yōu)點(diǎn)和不足,最終本著取其精華去其糟粕的精神為鳳凰古城未來的發(fā)展提出有益的建議,并為其它經(jīng)營權(quán)轉(zhuǎn)讓景區(qū)的發(fā)展提供一定的借鑒。 文章的主要研究內(nèi)容如下： 1、概述了景區(qū)經(jīng)營權(quán)轉(zhuǎn)讓后鳳凰古城旅游發(fā)展績效評價(jià)的相關(guān)理論。本文通過相關(guān)理論和文獻(xiàn)的總結(jié)和研究,以績效評價(jià)理論與我國景區(qū)經(jīng)營權(quán)有償轉(zhuǎn)讓相關(guān)理論為研究基礎(chǔ),通過對景區(qū)經(jīng)營權(quán)轉(zhuǎn)讓后鳳凰古城旅游發(fā)展目標(biāo)、內(nèi)涵、實(shí)現(xiàn)途徑的研究,結(jié)合績效理論提出了景區(qū)經(jīng)營權(quán)轉(zhuǎn)讓后鳳凰古城旅游發(fā)展績效評價(jià)的概念和內(nèi)涵,并通過對景區(qū)經(jīng)營權(quán)轉(zhuǎn)讓后鳳凰古城旅游發(fā)展的現(xiàn)狀分析,認(rèn)識(shí)了景區(qū)經(jīng)營權(quán)轉(zhuǎn)讓后鳳凰古城旅游發(fā)展績效評價(jià)的重要意義。 2、構(gòu)建了景區(qū)經(jīng)營權(quán)轉(zhuǎn)讓后鳳凰古城旅游發(fā)展績效評價(jià)指標(biāo)體系。本部分的研究內(nèi)容為整個(gè)研究的核心內(nèi)容,該部分根據(jù)對鳳凰古城經(jīng)營權(quán)轉(zhuǎn)讓后的旅游發(fā)展的實(shí)際情況,在績效評價(jià)理論的指導(dǎo)下,通過查閱相關(guān)文獻(xiàn)、實(shí)地調(diào)查和走訪等形式建立了景區(qū)經(jīng)營權(quán)轉(zhuǎn)讓后鳳凰古城旅游發(fā)展績效評價(jià)的初試指標(biāo)內(nèi)容,并通過預(yù)測詩的方法最終確定了本研究的指標(biāo)內(nèi)容；結(jié)合本研究的實(shí)際情況,本文選取了層次分析法為景區(qū)經(jīng)營權(quán)轉(zhuǎn)讓后鳳凰古城旅游發(fā)展績效評價(jià)的評價(jià)方法。 3、對景區(qū)經(jīng)營權(quán)轉(zhuǎn)讓后鳳凰古城旅游發(fā)展績效評價(jià)進(jìn)行了實(shí)證研究。論文編制了調(diào)查問卷,選取鳳凰政府工作人員、鳳凰當(dāng)?shù)鼐用�、鳳凰古城游客和鳳凰古城旅游發(fā)展專業(yè)人士為調(diào)查對象進(jìn)行問卷調(diào)查,通過收集數(shù)據(jù)進(jìn)行處理,并應(yīng)用層次分析法對景區(qū)經(jīng)營權(quán)轉(zhuǎn)讓后鳳凰古城旅游發(fā)展績效進(jìn)行了實(shí)證研究。
[Abstract]:There is no doubt that the transfer of the management right of the scenic spot of the ancient city of Phoenix has caused a great uproar in the tourism development of our country, and has become the focus of public opinion in the tourism circles at that time and even many years after that. With the development of the times, the institutional arrangement of transferring the management right of state-owned scenic spots has been accepted by more and more people, and there are more and more cases of the transfer of the management rights of scenic spots all over the country. There are more and more problems caused by the transfer of the management right of the corresponding scenic spot. So, is the transfer of the management right of the scenic spot beneficial or harmful to the development of the scenic spot, or both? For this problem, this study hopes to test the rationality of the institutional arrangement of the transfer of the management right through the evaluation of the performance of tourism development after the transfer of the management right of Phoenix Ancient City Scenic spot ten years later. And through the establishment of a scientific and reasonable evaluation system to analyze the Phoenix ancient city after the transfer of management rights after the performance of tourism development, in order to find in the study of the Phoenix ancient city management rights transfer advantages and disadvantages. Finally, in the spirit of taking its essence away from its dross, it puts forward some useful suggestions for the future development of Phoenix ancient city, and provides some reference for the development of other management rights transfer scenic spots. The main contents of this paper are as follows: 1. It summarizes the related theories of tourism development performance evaluation of Phoenix ancient city after the transfer of scenic spot management right. This paper summarizes and studies the relevant theories and documents. On the basis of the theory of performance evaluation and the theory of compensation transfer of the management right of scenic spots in China, through the research on the tourism development goal, connotation and realization way of Phoenix ancient city after the transfer of the management right of scenic spot. Combined with the theory of performance, this paper puts forward the concept and connotation of tourism development performance evaluation of Phoenix ancient city after the transfer of management right of scenic spot, and analyzes the present situation of tourism development of Phoenix ancient city after the transfer of management right of scenic spot. The important significance of performance evaluation of tourism development in Phoenix ancient city after the transfer of management right of scenic spot is recognized. 2. Construct the evaluation index system of tourism development performance of Phoenix ancient city after the transfer of scenic spot management right. The research content of this part is the core content of the whole research. This part is based on the actual situation of tourism development after the transfer of management right of Phoenix ancient city, under the guidance of performance evaluation theory, through consulting relevant literature. In the form of field investigation and visit, this paper establishes the index content of the performance evaluation of the tourism development of Phoenix ancient city after the transfer of the management right of the scenic spot, and finally determines the index content of this study by the method of predicting poetry; Combined with the actual situation of this study, this paper selects AHP as the evaluation method of tourism development performance of Phoenix ancient city after the transfer of management right. 3. Empirical study on tourism development performance evaluation of Phoenix ancient city after the transfer of management right of scenic spot. The paper compiled the questionnaire, selected Phoenix government staff, Phoenix local residents. Phoenix ancient city tourists and Phoenix ancient city tourism development professionals for the survey object questionnaire, through the collection of data for processing. The paper also makes an empirical study on the tourism development performance of Fenghuang ancient city after the transfer of the scenic spot management right by the Analytic hierarchy process (AHP).
【學(xué)位授予單位】：湖南師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：F592.7

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