本文關鍵詞： 實證分析 騰沖縣 鄉(xiāng)村旅游 開發(fā)研究　出處：《云南財經大學》2013年碩士論文　論文類型：學位論文

【摘要】：隨著大眾化旅游消費的來臨，旅游業(yè)已經開始成為人類社會現(xiàn)代化生活方式和社會經濟活動的主要載體，旅游業(yè)以強有力量的發(fā)展勢頭變成在全球化經濟發(fā)展潮流中最有前進動力的“朝陽產業(yè)”。旅游業(yè)具有投資少，產出高，創(chuàng)匯多的特點，有“無煙產業(yè)”和“永遠的朝陽產業(yè)”的美稱，同石油產業(yè)、汽車產業(yè)一起被譽為世界三大產業(yè)，關聯(lián)到交通運輸業(yè)、餐飲業(yè)、娛樂業(yè)、就業(yè)等多種勞動密集行業(yè)，擁有先導性功能和產業(yè)關聯(lián)度強的作用。通過一定的數(shù)據測量，可以發(fā)現(xiàn)如果旅游產業(yè)每增加1元的收入，則第三產業(yè)產值就會產生10.20元增加值，旅游業(yè)已經成為一個充滿生機、強輻射效應的新興產業(yè)。 本論文以騰沖縣鄉(xiāng)村旅游開發(fā)利用為研究對象，通過對鄉(xiāng)村旅游概念的界定，依托相關支持理論，在對騰沖縣鄉(xiāng)村旅游發(fā)展基本狀況進行調查的基礎上，以定性的方式進行宏觀分析，以定理的方式深入微觀，明確騰沖縣鄉(xiāng)村旅游開發(fā)的影響因子，構建騰沖縣鄉(xiāng)村旅游開發(fā)的發(fā)展模式和路徑選擇，并提出針對性保障和實施措施，以促進騰沖縣鄉(xiāng)村旅游又好又快發(fā)展。 本論文涵蓋緒論、結論與展望共分成六大部分： 第一章宏觀把握—緒論。闡述鄉(xiāng)村旅游開發(fā)研究的背景、意義，提出騰沖縣鄉(xiāng)村旅游研究過程中的難點和創(chuàng)新之處，介紹本論文的研究方法和思路，最后對國內外相關理論研究進行綜述，總結國內外鄉(xiāng)村旅游發(fā)展經驗。 第二章規(guī)范鄉(xiāng)村旅游理論。列舉國內外學者對于鄉(xiāng)村旅游概念研究，并將鄉(xiāng)村旅游與其他旅游類型進行比較，最后闡述本文對鄉(xiāng)村旅游概念的理解，在此基礎上，從可持續(xù)發(fā)展、生命周期理論、產業(yè)融合、競爭優(yōu)勢以及AVC等角度作為理論支撐進行騰沖縣鄉(xiāng)村旅游開發(fā)研究。 第三章總體分析騰沖縣鄉(xiāng)村旅游現(xiàn)狀。通過對國內外鄉(xiāng)村旅游現(xiàn)狀進行分析，總結出國內外鄉(xiāng)村旅游發(fā)展模式和發(fā)展趨勢，結合對騰沖縣鄉(xiāng)村旅游資源現(xiàn)狀進行歸納總結，對騰沖縣鄉(xiāng)村旅游發(fā)展進行SWOT及發(fā)展戰(zhàn)略矩陣分析，以便從宏觀視角把握騰沖縣發(fā)展鄉(xiāng)村旅游的優(yōu)缺點、機遇和威脅。 第四章構建騰沖縣鄉(xiāng)村旅游開發(fā)系統(tǒng)。通過對騰沖縣旅游經濟發(fā)展狀況和旅游問卷調查進行定性分析，然后通過層次分析法，依托AVC旅游開發(fā)體系，通過吸引力、生命力和承載力來確定騰沖縣發(fā)展鄉(xiāng)村旅游的影響因子，結合前面國內外對發(fā)展鄉(xiāng)村旅游的總結，構建騰沖縣鄉(xiāng)村旅游的發(fā)展模式和路徑選擇。 第五章保障騰沖縣鄉(xiāng)村旅游發(fā)展模式順利開展。通過對騰沖縣鄉(xiāng)村旅游開發(fā)現(xiàn)狀和發(fā)展模式、路徑確定，本論文提出“優(yōu)化主體市場、完善客體資源、創(chuàng)新營銷工具”三大舉措來提升騰沖縣鄉(xiāng)村旅游開發(fā)利用程度，以實現(xiàn)騰沖縣鄉(xiāng)村旅游開發(fā)利用吸引力、生命力和承載力三方面的增強。 第六章結論和展望。通過對全文主要觀點進行總結，，并展望未來騰沖縣鄉(xiāng)村旅游開發(fā)利用前景，同時反思本論文在研究過程中的不足之處，以明確未來研究重點和方向。
[Abstract]:With the advent of mass tourism consumption, tourism industry has become the main carrier of modern human society, lifestyle and social economic activities, the momentum of development of tourism industry with strong strength in the economic development in the trend of globalization become the driving force of the "sunrise industry". The tourism industry has less investment, high output, the characteristics of foreign exchange the name of "smokeless industry" and "eternal sunrise industry", with the oil industry, automobile industry together known as the world's three major industries, related to the transportation industry, catering industry, entertainment industry, employment and other labor intensive industries, has guiding function and industry associations. Through data measurement, we can find that if each increase tourism income of 1 yuan, while the third industry output value will increase 10.20 yuan, the tourism industry has become a vibrant, strong radiation effect The new industry.
In this paper, using the rural tourism development in Tengchong County as the research object, by defining the concept of rural tourism, relying on the related theory, based on the basic situation of the development of rural tourism in Tengchong county were investigated, analyzed in a qualitative way, by theorem way to micro, clear the impact factor of rural tourism in Tengchong county development, development pattern and path selection of the construction of Tengchong county rural tourism development, and put forward specific safeguard and implement measures to promote the sound and rapid development of rural tourism in Tengchong county.
This paper covers the introduction, and the conclusions and prospects are divided into six parts.
The first chapter is an introduction describing macro - rural tourism development research background, significance, present difficulties and innovations in the process of Tengchong County Rural Tourism Research, introduces the research methods and thinking in this paper, finally summarizes the relevant theoretical research at home and abroad, summarizes the development experience of rural tourism at home and abroad.
The second chapter is the theoretical standard of rural tourism listed. Domestic and foreign scholars on the concept of rural tourism research, and compare the rural tourism and other tourism types, finally this paper expounds the understanding of the concept of rural tourism, on this basis, from the sustainable development, life cycle theory, industrial integration, competitive advantage and AVC point of view as the theoretical support of Tengchong county rural tourism development.
The third chapter analyzes the overall situation of rural tourism in Tengchong county. Based on the analysis of current situation of rural tourism at home and abroad, summarizes the overseas rural tourism development pattern and development trend of home and abroad, with the summary of present situation of rural tourism resources in Tengchong County, SWOT analysis and development strategy matrix for rural tourism development in Tengchong County, in order to grasp the advantages and disadvantages of the development of rural tourism Tengchong county from the macro perspective, opportunities and threats.
The construction of Tengchong county rural tourism development system. The fourth chapter through the investigation of Tengchong county tourism economic development and tourism questionnaire qualitative analysis, and then through the AHP, relying on the AVC system of tourism through the attraction, influence factors of vitality and capacity to determine the development of rural tourism in Tengchong County, with the summary of the development of rural tourism the front at home and abroad, development pattern and path selection of construction of rural tourism in Tengchong county.
The fifth chapter guarantee Tengchong County Rural Tourism Development Mode smoothly. Based on the Tengchong County Rural Tourism Development Status Quo and development pattern, determine the path, this paper proposes the optimization of the main market, improve resources, innovative marketing tools "three major initiatives to promote rural tourism development in Tengchong County, in order to achieve the development and utilization of rural tourism in Tengchong county the attraction, vitality and bearing capacity of three aspects.
The sixth chapter is the conclusion and outlook. By summarizing the main points of the full text, and looking forward to the future development and Utilization Prospect of rural tourism in Tengchong County, we also reflect on the shortcomings of this paper in the research process, so as to identify the future research priorities and directions.

【學位授予單位】：云南財經大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F592.7

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