本文關(guān)鍵詞：基于社會(huì)網(wǎng)絡(luò)方法的跨界旅游客流網(wǎng)絡(luò)結(jié)構(gòu)研究——以瀘沽湖為例，由筆耕文化傳播整理發(fā)布。

基于社會(huì)網(wǎng)絡(luò)方法的跨界旅游客流網(wǎng)絡(luò)結(jié)構(gòu)研究——以瀘沽湖為例

The Network Structure of Cross-border Tourism Flow Based on the Social Network Method： A Case of Lugu Lake Region

[1] [2] [3] [4] [5] [6]

PENG Hong-song, LU Lin, LU Xing-fu, LING Shan-jin, LI Zi-ming, DENG Hong-bo （1 .Center for Tourism and Planning Research, College of Territorial Resources and Tourism, Anhui

[1]安徽師范大學(xué)國(guó)土資源與旅游學(xué)院/旅游發(fā)展與規(guī)劃研究中心,安徽蕪湖241003; [2]安徽師范大學(xué)歷史與社會(huì)學(xué)院,安徽蕪湖241003

文章摘要：基于問(wèn)卷調(diào)查和旅行社推介線路,獲取旅游客流數(shù)據(jù),借助社會(huì)網(wǎng)絡(luò)結(jié)構(gòu)洞理論、社會(huì)資源理論與結(jié)構(gòu)角色理論,運(yùn)用Ucinet和Netdraw軟件,構(gòu)建跨界旅游客流網(wǎng)絡(luò)結(jié)構(gòu)模型,并以川滇瀘沽湖為案例地,探討跨界旅游客流空間布局模式、網(wǎng)絡(luò)結(jié)構(gòu)及節(jié)點(diǎn)角色地位,試圖揭示跨界旅游客流時(shí)空演變、擴(kuò)散規(guī)律及內(nèi)在機(jī)理,為跨界旅游區(qū)協(xié)同合作提供一定的科學(xué)依據(jù)。結(jié)果表明：1瀘沽湖跨界旅游客流網(wǎng)絡(luò)中,麗江古城區(qū)、大玉龍景區(qū)是旅游客流網(wǎng)絡(luò)的核心和集散中心;瀘沽湖、香格里拉處于次級(jí)旅游核心和次級(jí)集散中心地位;大理古城區(qū)、蒼山洱海、昆明市區(qū)、束河古鎮(zhèn)是重要旅游目的地和旅游通道;瀘山邛海是唯一位于四川的次級(jí)集散中心和重要目的地;其他旅游節(jié)點(diǎn)中心性指標(biāo)得分較低,主要接受高等級(jí)旅游地旅游客流輻射,相互連接強(qiáng)度較低,為一般旅游目的地和邊緣旅游目的地;2跨界旅游區(qū)客流網(wǎng)絡(luò)存在核心-邊緣結(jié)構(gòu),邊界效應(yīng)極強(qiáng),客流網(wǎng)絡(luò)結(jié)構(gòu)分層明顯,可細(xì)分為旅游核心、云南片重要旅游節(jié)點(diǎn)、云南片一般旅游地、跨界旅游地和四川片重要旅游地5類;3旅游客流網(wǎng)絡(luò)中存在明顯的派系,瀘沽湖旅游客流流動(dòng)路徑指向云南片區(qū)大玉龍景區(qū)、麗江古城區(qū)、香格里拉及四川片區(qū)瀘山邛海,這些地區(qū)成為景區(qū)突破邊界效應(yīng),帶動(dòng)跨界旅游一體化發(fā)展的關(guān)鍵。4川滇兩省旅游行政部門共同制定旅游區(qū)發(fā)展規(guī)劃,樹(shù)立統(tǒng)一的旅游品牌形象,整合并優(yōu)化資源、產(chǎn)品與線路,完善跨界旅游交通網(wǎng)絡(luò)等是今后瀘沽湖跨界旅游合作的重點(diǎn)。

Abstr：Based on the tourist flow data obtained from questionnaires and travel agencies＇ itineraries, with the guide of social network structural hole theory, social resources theory as well as structural role theory, this arti- cle uses Ucinet and Netdraw software to construct the network structure of cross-border tourist flow, and with the case study of Lugu Lake in boundary of Sichuan and Yunnan to discuss the spatial layout model of cross-border tourist flow, network structure and the roles of node. It is tried to reveal the law of time-space evo- lution, diffusion and its internal mechanism of cross-border tourist flow, and provide a scientific basis for tour- ism collaboration of other domestic cross-border tourist areas. The results show that： 1） in the network of cross-border tourist flow of Lijiang Ancient City and Large Jade Dragon Scenic Area are the core and distribu- tion center of tourist flow network. Lugu Lake and Shangri-la are in the secondary tourism core and hub status. Dali Ancient City, the Cang Mountain and Erhai Lake, Kunming City together with Shuhe Ancient Town play an important role of tourism destination and tourism channel. In addition, Lu Mountain and Qiong Sea are the only secondary distribution center and the important destination which located in Sichuan Province. Other tour- ist nodes mainly play a part of ordinary and edge tourist destinations due to their centrality index score are low. They mostly accept the tourist flow radiation from higher grade tourism destinations and have a weak mutual connection between each other. 2） Cross-border tourist flow network has a core- edge structure, what＇ s more, its boundary effect is extremely strong. There is an obvious hierarchi

文章關(guān)鍵詞：

Keyword：:cross-border tourist areas the network structure of tourist flow social network methods LuguLake on the boundary of Sichuan and Yunnan

課題項(xiàng)目：國(guó)家自然科學(xué)基金（41171115）資助

  本文關(guān)鍵詞：基于社會(huì)網(wǎng)絡(luò)方法的跨界旅游客流網(wǎng)絡(luò)結(jié)構(gòu)研究——以瀘沽湖為例，，由筆耕文化傳播整理發(fā)布。