本文關鍵詞：珠澳旅游市場一體化發(fā)展戰(zhàn)略研究　出處：《吉林大學》2012年碩士論文　論文類型：學位論文

  更多相關文章： 旅游業(yè) 市場一體化 珠澳 區(qū)域旅游

【摘要】：隨著近年來港、澳與珠三角之間經濟合作發(fā)展越來越緊密,促進珠澳同城發(fā)展戰(zhàn)略被提上日程，珠海與澳門之間的地緣優(yōu)勢，，使其發(fā)展區(qū)域一體化戰(zhàn)略具有先天優(yōu)勢。而對于兩地都屬于支柱性產業(yè)之一的旅游業(yè)的發(fā)展戰(zhàn)略問題受到政府及有關部門的重視。本文就珠澳旅游市場一體化問題進行研究，詳細分析珠海與澳門旅游業(yè)各自的發(fā)展現狀、發(fā)展特點，并利用企業(yè)管理戰(zhàn)略理論中的SWOT分析方法分析珠澳區(qū)域旅游市場一體化的優(yōu)勢、劣勢、機遇和挑戰(zhàn)，以此來分析珠海與澳門的旅游業(yè)是否存在一體化的可行性和必要性，并提出促進珠澳旅游市場一體化的策略建議。 主要研究內容分為以下五個部分： 第一部分是相關概念及理論的介紹，主要對旅游資源、旅游市場等相關概念進行界定，并對本文研究的主要理論依據——區(qū)域分工與合作理論進行了分析。珠澳旅游市場一體化的理論依據為區(qū)域分工與合作理論中的比較優(yōu)勢理論和資源稟賦理論，由于珠海與澳門存在著資源稟賦差異，兩地之間具有形成互補性一體化旅游市場的前提和基礎。 第二部分對珠海、澳門旅游市場的發(fā)展現狀和發(fā)展特點進行的分析。主要從旅游資源、旅游設施、游客特征等幾個方面分析兩地的旅游市場狀況。 第三部分是本文的核心部分，著重對珠澳旅游市場進行SWOT分析，得出珠澳兩地在資源、區(qū)位、交通、政策等方面存在較大的優(yōu)勢，而劣勢主要有旅游產品單調，缺乏特色；旅游設施不完善，經營效益較差；“一國兩制”政策下的制度性障礙；旅游產業(yè)結構單一，地域狹窄限制發(fā)展等問題。機遇方面存在旅游產業(yè)政策扶持、良好的宏觀經濟環(huán)境以及橫琴新區(qū)開發(fā)等利好條件。所面臨的挑戰(zhàn)主要體現在周邊城市競爭加劇、資源、環(huán)境等要素的制約、行政壁壘障礙和運行體制障礙幾個方面。 第四部分提出了若干條適合珠澳旅游市場一體化發(fā)展的策略建議。 第五部分總結分析本文研究得出的結論。
[Abstract]:With the development of economic cooperation between Hong Kong and Macao and the Pearl River Delta in recent years, the strategy of promoting the development of Zhuhai-Macao city has been put on the agenda, and the geographical advantage between Zhuhai and Macao has been put on the agenda. The development strategy of tourism industry, which is one of the pillar industries, has been paid attention to by the government and related departments. This paper discusses the integration of tourism market in Zhuhai and Australia. To carry out research. This paper analyzes the development status and characteristics of Zhuhai and Macao tourism in detail, and analyzes the advantages and disadvantages of Zhuhai-Macao regional tourism market integration by using the SWOT analysis method of enterprise management strategy theory. This paper analyzes the feasibility and necessity of tourism integration between Zhuhai and Macao, and puts forward some suggestions to promote the integration of Zhuhai and Macao tourism market. The main research contents are as follows: The first part is the introduction of related concepts and theories, mainly on tourism resources, tourism market and other related concepts are defined. The main theoretical basis of this study is the theory of regional division of labor and cooperation. The theoretical basis of Zhuhai-Australian tourism market integration is the comparative advantage theory and resource endowment theory in the theory of regional division of labor and cooperation. Because of the difference of resource endowment between Zhuhai and Macao, there is a premise and foundation to form a complementary and integrated tourism market between the two places. The second part analyzes the current situation and characteristics of Zhuhai and Macao tourism market. It mainly analyzes the tourism market situation from the aspects of tourism resources, tourist facilities, tourist characteristics and so on. The third part is the core part of this paper, focusing on the Zhuhai-Australian tourism market SWOT analysis, the two places in the resources, location, transportation, policy and other aspects of greater advantages. But the disadvantage mainly has the tourism product monotonous, lacks the characteristic; The tourism facilities are not perfect and the operating efficiency is poor; Institutional obstacles under the policy of "one country, two systems"; The structure of tourism industry is single, and the development of tourism industry is restricted by the narrow area. There are some policy support for tourism industry in the aspect of opportunity. Good macroeconomic environment and the development of Hengqin new area and other favorable conditions. The challenges are mainly reflected in the surrounding cities increased competition, resources, environment and other factors constraints. Administrative barrier obstacle and operation system obstacle several respects. Part 4th puts forward a number of strategic suggestions suitable for the integrated development of Zhuhai-Australian tourism market. Part 5th summarizes and analyzes the conclusions of this study.
【學位授予單位】：吉林大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：F592.7

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