本文關(guān)鍵詞：旅游網(wǎng)站的休閑傳播研究　出處：《遼寧大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 休閑傳播 旅游網(wǎng)站 休閑理念 休閑方式

【摘要】：旅游網(wǎng)站作為一種真實(shí)反映時(shí)代脈搏的介質(zhì)，能夠真實(shí)的反映當(dāng)前社會對休閑的需求。旅游網(wǎng)站將休閑作為核心傳播的內(nèi)容，其休閑傳播分為傳遞休閑理念、豐富休閑體驗(yàn)、引導(dǎo)受眾休閑方式三個(gè)方面。本文將研究重點(diǎn)放在旅游網(wǎng)站向用戶傳遞何種休閑理念來引導(dǎo)受眾的休閑方式進(jìn)而獲得更好的經(jīng)濟(jì)效益和社會效益；通過系統(tǒng)的分析、總結(jié)旅游網(wǎng)站休閑傳播的現(xiàn)狀以及休閑傳播對于旅游網(wǎng)站的意義，旨在探索旅游網(wǎng)站在未來進(jìn)行休閑傳播的發(fā)展空間，以期旅游網(wǎng)站有效進(jìn)行休閑傳播的同時(shí)獲得更好的效益。 首先，從旅游網(wǎng)站休閑傳播的功能、休閑傳播的環(huán)境兩方面分析我國旅游網(wǎng)站休閑傳播的現(xiàn)狀。旅游網(wǎng)站在我國已有十幾年的發(fā)展，旅游網(wǎng)站逐漸擔(dān)負(fù)起向大眾傳遞豐富多樣的休閑信息、豐富大眾的休閑體驗(yàn)、引導(dǎo)大眾進(jìn)行休閑的重任。旅游網(wǎng)站作為大眾獲取休閑信息的主要渠道之一，對大眾如何分配閑暇時(shí)間有著重要影響。 其次，對我國旅游網(wǎng)站休閑傳播的內(nèi)容與方式以及休閑傳播對旅游網(wǎng)站的意義進(jìn)行了分析。目前，，我國旅游網(wǎng)站向受眾傳遞的休閑內(nèi)容以滿足受眾的休閑需求、影響受眾的休閑理念、引導(dǎo)受眾的休閑消費(fèi)觀為主。旅游網(wǎng)站大都存在著許多“.e”見領(lǐng)袖來引領(lǐng)休閑時(shí)尚，并且“自助型”休閑方式和低碳休閑方式受到受眾的推崇。旅游網(wǎng)站致力于休閑傳播，有利于提升網(wǎng)站的影響力、提高其競爭力，獲得更好的經(jīng)濟(jì)效益。當(dāng)然，旅游網(wǎng)站進(jìn)行休閑傳播有助于提升自身的品牌社會形象。旅游網(wǎng)站加強(qiáng)休閑傳播，也有利于培養(yǎng)受眾的休閑意識使休閑成為一種社會公眾的行為。大眾媒介為通過休閑傳播為休閑理念營造出了社會語境，媒介所推崇的休閑理念能夠被受眾所接受。 最后，總結(jié)了本文的主要研究內(nèi)容，對旅游網(wǎng)站的休閑傳播進(jìn)行了未來展望。旅游網(wǎng)站為了在眾多的網(wǎng)站中脫穎而出，需要向用戶傳遞個(gè)性化、科學(xué)、正確的休閑理念，進(jìn)而引導(dǎo)受眾采取更加科學(xué)、合理的休閑方式，在滿足受眾休閑需求的同時(shí)獲得更多的經(jīng)濟(jì)效益。旅游網(wǎng)站進(jìn)行休閑傳播，能夠在帶動(dòng)休閑經(jīng)濟(jì)發(fā)展的同時(shí)豐富我國人們的休閑生活。
[Abstract]:Tourism website as a true reflection of the pulse of the times, can truly reflect the current social needs for leisure. Tourism websites take leisure as the core content of communication, its leisure communication is divided into the transfer of leisure ideas. Rich leisure experience. This paper will focus on what kind of leisure concept tourism websites transmit to users to guide the audience's leisure mode and then obtain better economic and social benefits; Through the systematic analysis, summarizes the tourism website leisure communication present situation and the leisure communication to the tourism website significance, in order to explore the tourism website in the future carries on the leisure dissemination development space. With a view to tourism website effective leisure communication at the same time to obtain better benefits. First of all, from the tourism website leisure communication function, leisure communication environment analysis of our country tourism website leisure communication status. Tourism website in China has been more than ten years of development. Tourism website gradually takes on the responsibility of transmitting a variety of leisure information to the public, enriching the leisure experience of the public, and guiding the masses to leisure. As one of the main channels for the public to obtain leisure information, the tourism website is one of the main channels for the public to obtain leisure information. It has an important influence on how the public allocates leisure time. Secondly, the content and mode of leisure communication of tourism websites in China and the significance of leisure communication to tourism websites are analyzed. In order to meet the leisure needs of the audience, the tourism website of our country transmits the leisure content to the audience, and influences the leisure idea of the audience. The tourism website has many ". E" see the leader to lead the leisure fashion. And "self-help" leisure mode and low-carbon leisure way by the audience praise. Tourism website dedicated to leisure communication, conducive to enhance the impact of the site, improve its competitiveness, and obtain better economic benefits. Of course. The tourism website carries on the leisure dissemination to help to enhance own brand social image. The traveling website strengthens the leisure dissemination. It also helps to cultivate the leisure awareness of the audience to make leisure become a social behavior of the public. The mass media has created a social context for the concept of leisure through leisure communication. The leisure idea that the media admires can be accepted by the audience. Finally, this paper summarizes the main research content, the tourism website for the future outlook of leisure communication. In order to stand out from the numerous websites, tourism websites need to transmit individuation and science to the users. Correct leisure concept, and then guide the audience to take a more scientific, reasonable leisure way, in order to meet the leisure needs of the audience at the same time to obtain more economic benefits. Tourism website for leisure communication. Can promote the development of leisure economy at the same time enrich our people's leisure life.
【學(xué)位授予單位】：遼寧大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F592.6;G206

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