本文關(guān)鍵詞：資溪九龍湖旅游度假項(xiàng)目市場定位分析和經(jīng)濟(jì)評價(jià)研究　出處：《浙江大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

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【摘要】：旅游度假項(xiàng)目具有投資額特別大,而且項(xiàng)目開發(fā)的周期特別長,風(fēng)險(xiǎn)因素多,然而一旦項(xiàng)目成功,其收益期也很長等諸多特點(diǎn),一個旅游度假項(xiàng)目開發(fā)是否成功的關(guān)鍵在于決策的正確性,而決策的正確與否關(guān)鍵在于項(xiàng)目市場定位分析和經(jīng)濟(jì)評價(jià)的結(jié)果。任何一個項(xiàng)目決策的依據(jù)都需要根據(jù)項(xiàng)目市場定位分析理論和經(jīng)濟(jì)評價(jià)理論對開發(fā)項(xiàng)目進(jìn)行科學(xué)的分析與預(yù)測。因此,對于旅游度假開發(fā)項(xiàng)目這種高投資高風(fēng)險(xiǎn)特別明顯的項(xiàng)目來說,市場定位分析和經(jīng)濟(jì)評價(jià)就顯得尤為重要,采取科學(xué)的項(xiàng)目市場定位分析和經(jīng)濟(jì)評價(jià)的方法,降低投資風(fēng)險(xiǎn),避免投資決策失敗,是該類旅游度假項(xiàng)目開發(fā)過程中的重中之重。 江西九龍湖旅游度假區(qū)位于江西省撫州市資溪縣,離縣政府辦公所在地2.5KM,一山之隔。該開發(fā)項(xiàng)目利用項(xiàng)目定位分析和經(jīng)濟(jì)評價(jià)理論結(jié)合項(xiàng)目本身的實(shí)際情況,通過市場綜合調(diào)查分析,包括國民經(jīng)濟(jì)發(fā)展?fàn)顩r和周邊類似產(chǎn)品的對比,對項(xiàng)目投資的可行性和經(jīng)營營利模式提出了綜合意見,利用集團(tuán)公司的優(yōu)勢,聘請行業(yè)內(nèi)的專家,結(jié)合旅游度假市場狀況對該項(xiàng)目進(jìn)行了市場定位分析、經(jīng)濟(jì)分析、社會效益分析、風(fēng)險(xiǎn)分析,該開發(fā)項(xiàng)目在技術(shù)上和經(jīng)濟(jì)上都具有相當(dāng)大的前景。 筆者通過該旅游度假項(xiàng)目的研究,闡述了在特定地區(qū)內(nèi)特定情況下,旅游度假項(xiàng)目可行性研究的一般流程,該研究至少能給類似度假產(chǎn)品提供一點(diǎn)借鑒,一點(diǎn)幫助,為其它類似項(xiàng)目的決策提供一種思路,希望能為其它類似項(xiàng)目做到精確定位,加快企業(yè)資金的利用。本研究對九龍湖旅游度假區(qū)的開發(fā)具有現(xiàn)實(shí)的實(shí)際意義。
[Abstract]:Therefore , it is very important to analyze and forecast the market positioning and economic evaluation according to the analysis theory and the economic evaluation theory of the project market . Therefore , it is important to adopt scientific project market positioning analysis and economic evaluation theory to reduce the investment risk and avoid the failure of investment decision - making . The Jiulong Lake tourism resort in Jiangxi Province is located at Zixi County , Fuzhou City , Jiangxi Province . It is located at 2 . 5KM away from the county government office . The project uses the project location analysis and the economic evaluation theory to combine the actual situation of the project itself . Through comprehensive investigation and analysis of the market , including the comparison of the national economy development situation and the surrounding similar products , the feasibility and the operating profit pattern of the project investment are analyzed , the market positioning analysis , the economic analysis , the social benefit analysis and the risk analysis are carried out on the project in combination with the condition of the tourism vacation market , and the development project has a considerable prospect in the technical and economic aspects . Through the study of the tourism vacation program , the author expounds the general flow of the feasibility study of the tourism vacation project in a certain area , which can provide a little reference for similar vacation products at least , and provide a way for the decision - making of other similar projects . It is hoped that it can accurately locate other similar projects and speed up the utilization of the enterprise funds . This study has practical significance for the development of the Jiulong Lake tourism resort .

【學(xué)位授予單位】：浙江大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F592.7

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