本文關(guān)鍵詞：基于后現(xiàn)代文化視角的旅游產(chǎn)品開發(fā)研究　出處：《華中師范大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 后現(xiàn)代主義思潮 后現(xiàn)代文化 旅游產(chǎn)品開發(fā) 東部華僑城

【摘要】：進(jìn)入新世紀(jì),隨著后工業(yè)化社會的到來,與之相對應(yīng)的具有后現(xiàn)代特征的文化逐漸成為社會的主流文化,現(xiàn)代文化也逐漸向后現(xiàn)代文化轉(zhuǎn)變,伴隨著這種變化,消費(fèi)者的消費(fèi)觀念也發(fā)生了改變,旅游者的旅游動機(jī)與行為都有了顯著的變化。根據(jù)文化景觀論的觀點(diǎn),文化是景觀改變的驅(qū)動力,深受文化影響的景觀必然會隨著文化的改變而改變。旅游產(chǎn)品是文化景觀的重要表現(xiàn)形式,一方面,文化是旅游產(chǎn)品的靈魂,是旅游產(chǎn)品的魅力所在,是旅游業(yè)保持可持續(xù)發(fā)展的最重要因素；另一方面,對文化的追尋,也是旅游主體的出發(fā)點(diǎn)和歸宿點(diǎn)。隨著現(xiàn)代文化向后現(xiàn)代文化的轉(zhuǎn)變,旅游產(chǎn)品的景觀必將發(fā)生改變。在此背景下,開發(fā)出什么樣旅游產(chǎn)品才能滿足旅游者的新需求成為當(dāng)代旅游開發(fā)者必須面對的問題。 基于這一背景下,本文試圖在后現(xiàn)代文化視角下進(jìn)行旅游產(chǎn)品開發(fā)的研究,用一種全新的方式詮釋后現(xiàn)代文化內(nèi)涵與特征、后現(xiàn)代文化對旅游產(chǎn)品開發(fā)的影響以及提出相應(yīng)的開發(fā)策略,在理論上補(bǔ)充現(xiàn)有研究的不足,為后現(xiàn)代旅游產(chǎn)品的開發(fā)提供一定的理論依據(jù)。 本文共分為六章。第一章導(dǎo)論部分,介紹選題背景、研究的目的和意義,說明研究內(nèi)容和研究方法,界定相關(guān)概念,梳理相關(guān)理論,并綜述和評價(jià)國內(nèi)外有關(guān)的研究。第二章,分析后現(xiàn)代文化的源起與內(nèi)涵。后現(xiàn)代文化源起于后工業(yè)社會,由于歐美發(fā)達(dá)國家率先進(jìn)入后工業(yè)時(shí)代,具有后現(xiàn)代特征的文化現(xiàn)象逐漸孕育而出,它的實(shí)質(zhì)是對現(xiàn)代理性價(jià)值的反思,對科技文明的批判,對多元價(jià)值的呼喚。第三章,通過分析后現(xiàn)代文化現(xiàn)象,提煉出后現(xiàn)代文化主要特征：經(jīng)濟(jì)(后現(xiàn)代)的文化性、社會結(jié)構(gòu)的有機(jī)性、自我的實(shí)在論與價(jià)值的多元性。第四章,探析了后現(xiàn)代文化與旅游產(chǎn)品的關(guān)聯(lián),探討了后現(xiàn)代文化特征對旅游產(chǎn)品開發(fā)的文化性、產(chǎn)品結(jié)構(gòu)的關(guān)聯(lián)性、產(chǎn)品的體驗(yàn)性以及產(chǎn)品的多元性開發(fā)的影響。第五章,根據(jù)后現(xiàn)代文化特征對旅游產(chǎn)品開發(fā)的影響,提出了旅游產(chǎn)品內(nèi)涵的文化性設(shè)計(jì)、結(jié)構(gòu)的有機(jī)性設(shè)計(jì)、體驗(yàn)性設(shè)計(jì)、多元性設(shè)計(jì)策略。第六章,以深圳東部華僑城作為案例分析,證實(shí)基于后現(xiàn)代文化視角下的旅游產(chǎn)品開發(fā)的實(shí)施和前景。
[Abstract]:In the new century, with the arrival of the post-industrialized society, the corresponding culture with post-modern characteristics has gradually become the mainstream culture of the society, modern culture is also gradually changing to the post-modern culture, accompanied by this change. Consumer consumption concept has also changed, tourists' tourism motivation and behavior have changed significantly. According to the view of cultural landscape theory, culture is the driving force of landscape change. The landscape deeply influenced by culture is bound to change with the change of culture. Tourism product is an important form of cultural landscape. On the one hand, culture is the soul of tourism products and the charm of tourism products. It is the most important factor to maintain the sustainable development of tourism; On the other hand, the pursuit of culture is also the starting point and destination of tourism subject. With the transformation of modern culture to post-modern culture, the landscape of tourism products will change. How to develop tourism products to meet the new needs of tourists has become a problem that modern tourism developers must face. Based on this background, this paper attempts to study the development of tourism products from the perspective of post-modern culture, and interprets the connotation and characteristics of post-modern culture in a new way. The influence of post-modern culture on the development of tourism products and the corresponding development strategies are put forward to supplement the deficiencies of the existing research theoretically and to provide a certain theoretical basis for the development of post-modern tourism products. This paper is divided into six chapters. The first chapter introduces the background of the topic, the purpose and significance of the study, explains the research content and research methods, defines the relevant concepts, and combs the relevant theories. The second chapter analyzes the origin and connotation of postmodern culture. The postmodern culture originated in the post-industrial society, and developed countries in Europe and the United States took the lead in the post-industrial era. The cultural phenomenon with postmodern characteristics is gradually gestated, its essence is the reflection of modern rational value, the criticism of science and technology civilization, the call of pluralistic value. Chapter three, through the analysis of post-modern cultural phenomenon. Abstract the main features of postmodern culture: the cultural nature of economy (post-modern), the organic nature of social structure, the pluralism of self-realism and value. Chapter 4th analyzes the relationship between post-modern culture and tourism products. This paper probes into the influence of postmodern cultural characteristics on the development of tourism products, the relevance of product structure, the experience of products and the diversified development of tourism products. Chapter 5th. According to the influence of postmodern cultural characteristics on tourism product development, this paper puts forward the cultural design of tourism product connotation, the organic design of structure, the experiential design and the pluralistic design strategy. Chapter 6th. Taking East China overseas Chinese Town in Shenzhen as a case study, this paper proves the implementation and prospect of tourism product development based on postmodern culture.
【學(xué)位授予單位】：華中師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F592.3

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