本文關(guān)鍵詞：多功能農(nóng)業(yè)視角下杭州梅家塢農(nóng)家樂旅游可持續(xù)性研究　出處：《浙江農(nóng)林大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

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【摘要】：隨著經(jīng)濟(jì)的快速發(fā)展和人們生活水平的不斷提升，農(nóng)家樂作為休閑農(nóng)業(yè)和鄉(xiāng)村旅游業(yè)的結(jié)合體，在全國各地如雨后春筍般廣泛興起。杭州梅家塢農(nóng)家樂，，是以“十里梅塢”自然地理環(huán)境為依托，以茶文化為底蘊(yùn)而發(fā)展起來的農(nóng)家樂鄉(xiāng)村旅游目的地，是西湖龍井茶保護(hù)區(qū)和主要的生產(chǎn)基地之一，也是杭州城郊極富盛名的農(nóng)家自然村落和茶文化休閑觀光旅游區(qū)。梅家塢的發(fā)展時(shí)間并不長，但是發(fā)展速度卻極快。梅家塢農(nóng)家樂在帶來可觀的游客數(shù)量和經(jīng)濟(jì)收入的同時(shí)，出現(xiàn)了一些不協(xié)調(diào)的現(xiàn)象。 本文采用層次分析法，從環(huán)境、經(jīng)濟(jì)、社會三個(gè)方面對農(nóng)家樂旅游可持續(xù)性指標(biāo)進(jìn)行權(quán)重、賦值。實(shí)地走訪考察杭州梅家塢農(nóng)家樂，對游客以及經(jīng)營戶的問卷調(diào)查，實(shí)地了解梅家塢農(nóng)家樂的現(xiàn)狀與存在問題，并以多功能農(nóng)業(yè)的視角對其經(jīng)濟(jì)效益、環(huán)境效益、社會效益進(jìn)行綜合的評價(jià)和診斷，以期發(fā)現(xiàn)影響其綜合效益的因素，提出梅家塢農(nóng)家樂旅游可持續(xù)發(fā)展的對策和建議，亦希望能對其他地區(qū)農(nóng)家樂旅游的發(fā)展給予經(jīng)驗(yàn)借鑒。 通過對梅家塢100份游客問卷以及40份經(jīng)營戶問卷調(diào)查，數(shù)據(jù)分析后得出結(jié)論：梅家塢農(nóng)家樂經(jīng)營收益可觀，但缺乏統(tǒng)一的規(guī)劃管理；經(jīng)營項(xiàng)目單一，缺乏特色；經(jīng)營管理人才缺乏，服務(wù)質(zhì)量參差不齊；村內(nèi)秩序混亂，拉客現(xiàn)象嚴(yán)重；環(huán)境容量超限，環(huán)境質(zhì)量下降；農(nóng)味不足，缺乏文化內(nèi)涵；龍井茶以次充好，存在信任危機(jī)等。這些因?yàn)榻?jīng)濟(jì)過快發(fā)展而帶來的一系列負(fù)面效應(yīng)影響了杭州梅家塢農(nóng)家樂旅游的可持續(xù)發(fā)展。
[Abstract]:With the rapid development of the economy and the continuous improvement of people's living standards, as a combination of leisure agriculture and rural tourism, farming is springing up all over the country. It is a rural tourism destination of Nongjiale based on the natural geographical environment and tea culture, which is one of the main production bases and the Longjing Tea Reserve in West Lake. It is also a famous farmhouse natural village and tea culture leisure and sightseeing area in the suburbs of Hangzhou. The development time of Meijiawu is not long. But the pace of development is very fast. Meijiawu Nongjiayue brings considerable tourists and economic income, at the same time, there are some incongruous phenomena. This paper uses the Analytic hierarchy process, from the environment, economic, social three aspects of the agricultural tourism sustainability indicators weight, assignment, field visits to visit the Hangzhou Meijiawu Nongjiayue. To the tourists and operators of the questionnaire to understand the status quo and problems of Meijiawu Nongjiale, and multi-functional agricultural perspective of its economic, environmental and social benefits for comprehensive evaluation and diagnosis. In order to find out the factors that affect its comprehensive benefit, the paper puts forward the countermeasures and suggestions for the sustainable development of rural tourism in Meijiawu, and also hopes to offer experience and reference to the development of rural tourism in other regions. Through the questionnaire of 100 visitors and 40 household surveys in Meijiawu, the conclusion is drawn: the operating income of Nongjiale in Meijiawu is considerable, but it lacks of unified planning and management; The management project is single, lacks the characteristic; Lack of management talents and uneven service quality; The order in the village is chaotic and the phenomenon of soliciting guests is serious; The environmental capacity exceeds the limit and the environmental quality decreases; Lack of agricultural taste, lack of cultural connotation; There is a crisis of trust in Longjing tea. These negative effects have affected the sustainable development of farming tourism in Hangzhou Meijiawu.
【學(xué)位授予單位】：浙江農(nóng)林大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F592.7;F323.4

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