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  本文關(guān)鍵詞：彭祖山景區(qū)旅游綜合開發(fā)總體規(guī)劃研究　出處：《四川農(nóng)業(yè)大學(xué)》2012年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 景區(qū) 旅游 總體規(guī)劃 彭祖山

【摘要】：旅游業(yè)是第一二次世界大戰(zhàn)以來世界上發(fā)展勢頭最為強勁的行業(yè),它與石油工業(yè)、汽車工業(yè)一起被稱為國際貿(mào)易的三大支柱。正逢我國處于工業(yè)化、城鎮(zhèn)化快速發(fā)展時期,日益增長的大眾化、多樣化消費需求為旅游業(yè)發(fā)展提供了新的機遇。而位于彭山縣的彭祖山系國內(nèi)唯一以長壽養(yǎng)生文化資源為特色的風(fēng)景名勝區(qū),正成為人們休閑、旅游,領(lǐng)悟和體驗養(yǎng)生之道,追求健康和諧生活的好去處。加之彭山縣近年來社會經(jīng)濟的繁榮以及旅游業(yè)的蓬勃發(fā)展,為彭祖山景區(qū)旅游業(yè)提供了基本前提條件和廣闊的發(fā)展天地。因此,本文選取彭祖山景區(qū)為研究對象,結(jié)合當(dāng)?shù)芈糜钨Y源實情,提出并建立立足資源、面向市場的景區(qū)旅游開發(fā)總體規(guī)劃,以期對彭祖山景區(qū)進行科學(xué)有效的開發(fā)與利用,論文主要得出以下結(jié)論： (1)針對我國當(dāng)前旅游業(yè)的實際狀況,綜合國內(nèi)外景區(qū)旅游規(guī)劃的研究,就景區(qū)旅游規(guī)劃編制的理論基礎(chǔ)展開了研究,探討了景區(qū)旅游總體規(guī)劃的工作性質(zhì)、基本要求以及規(guī)劃編制的要點,包括旅游發(fā)展戰(zhàn)略規(guī)劃、旅游地形象定位、旅游資源分類與評價、以及特色旅游項目規(guī)劃。 (2)通過對彭祖山景區(qū)的基本情況進行分析,發(fā)現(xiàn)其旅游開發(fā)環(huán)境優(yōu)良,旅游資源數(shù)量較多、類型齊全、品味較高,同時通過對景區(qū)旅游開發(fā)的SWOT分析,總結(jié)出景區(qū)發(fā)展優(yōu)勢是具備區(qū)位、資源及市場優(yōu)勢；發(fā)展劣勢則表現(xiàn)為旅游產(chǎn)品開發(fā)力度不夠,專業(yè)人才短缺以及景區(qū)生態(tài)環(huán)境較差；發(fā)展機遇是政府的支持,周邊經(jīng)濟及交通的發(fā)展,土地流轉(zhuǎn)機遇及擴大內(nèi)需政策的扶持；面臨的挑戰(zhàn)是同質(zhì)產(chǎn)品帶來的替代性競爭,周邊精品景區(qū)的遮蔽效應(yīng)以及景區(qū)自身的問題。 (3)通過對景區(qū)進行開發(fā)定位與總體布局,確定景區(qū)可定位為中華長壽文化觀光與養(yǎng)生休閑度假旅游目的地,再根據(jù)景區(qū)內(nèi)旅游資源類型、分布、特征及其空間分布規(guī)律,結(jié)合目前旅游市場需求格局與趨勢,提出“611”的總體布局形式。 (4)分別對彭祖山景區(qū)的開發(fā)建設(shè)、旅游產(chǎn)品及線路、旅游基礎(chǔ)及服務(wù)設(shè)施、旅游市場營銷及旅游商品開發(fā)進行了規(guī)劃,完善了“611”布局中八個重要分區(qū)的功能結(jié)構(gòu),確定了能展現(xiàn)彭祖山景區(qū)特色的主導(dǎo)產(chǎn)品項目及旅游線路,并提供了配套的基礎(chǔ)服務(wù)設(shè)施保證旅游業(yè)的發(fā)展,而且還根據(jù)景區(qū)的旅游定位制定了營銷策略,同時也研發(fā)了具有紀(jì)念意義的旅游商品。 (5)分析了景區(qū)進行旅游開發(fā)的環(huán)境影響,并對當(dāng)?shù)氐纳鷳B(tài)環(huán)境、自然景觀及人文景觀分別提出了保護規(guī)劃措施,同時,還考慮了當(dāng)?shù)厝罕妳⑴c的重要性,提出了社區(qū)參與規(guī)劃,最后,對旅游區(qū)的開發(fā)管理提出了相應(yīng)的管理建議,以促進景區(qū)的可持續(xù)發(fā)展。
[Abstract]:Tourism is the first since the two World War the most powerful industries in the world with the momentum of development, petroleum industry, automobile industry have been regarded as the three pillars of international trade. As China's industrialization, the rapid development period of urbanization, the growing popularity, diversified consumer demand for tourism development provides new opportunities. Located in the Peng Zushan Department of Pengshan County of Taiwan only to health and longevity cultural resources for the characteristics of the scenic area, is becoming a leisure, tourism, insight and experience a good place for the pursuit of health and a way of keeping good health, harmonious life in Pengshan county. The development of social economy and the prosperity of the tourism industry in recent years, provide the basic condition and the broad development space for tourism scenic mountain Pang. Therefore, this paper selects the Peng Zushan scenic area as the research object, combined with the local tourism resources situation, proposed and established The overall planning of scenic spots and tourism development facing the market is to make scientific and effective development and utilization of Peng Zushan scenic area.
(1) according to the actual situation of China's tourism industry, tourism planning comprehensive research at home and abroad, the basic theory of tourism planning research, discusses the nature of the overall planning of tourism work, the basic requirements and main points of planning, including tourism development strategy, tourism image positioning. The classification and evaluation of tourism resources and tourism project planning.
(2) through the analysis of the basic situation of Peng Zushan scenic area, the tourism development environment is good, more, the amount of tourist resources types, taste higher, at the same time through the SWOT of the tourism development and analysis, summed up the advantages of the development of scenic spots have the location, resources and market advantages; disadvantages are the tourism product development efforts not enough, the lack of professional talents and the ecological environment of the scenic area is poor; development opportunities is the support of the government, the surrounding economic development and traffic, land transfer opportunities and expanding domestic demand policy support; the challenge is to replace the competition of homogeneous products brought by the surrounding scenic spots and scenic shadowing effect of itself.
(3) the development orientation and the overall layout of the scenic area, scenic spots can be determined as the longevity health culture tourism and leisure tourism destination, according to the tourism resources in the types, distribution characteristics and spatial distribution of tourism, combined with the current market demand patterns and trends, proposed "overall layout 611".
(4) the development and construction of scenic Peng Zushan respectively, tourism products and lines, tourism infrastructure and service facilities, development and marketing of tourism commodities and tourism by planning, improve the functional structure of eight important partition 611 "in the layout, the Pengzu mountain area can show the characteristics of the leading products and tourist line project, and provide the supporting service infrastructure to ensure the development of the tourism industry, but also according to the orientation of tourism scenic area marketing strategy, but also developed with the significance of the tourism commodities.
(5) environmental impact analysis of the scenic spot for tourism development, and the local ecological environment, natural landscape and cultural landscape protection planning measures were put forward, at the same time, also considering the importance of local public participation, proposed the community to participate in the planning, finally, put forward the corresponding management recommendations for the development and management of tourism area. In order to promote the sustainable development of scenic spots.

【學(xué)位授予單位】：四川農(nóng)業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：F592.7

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本文編號：1400498