本文關(guān)鍵詞：壺關(guān)太行山大峽谷旅游公司戰(zhàn)略研究　出處：《山西大學(xué)》2012年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 大峽谷 旅游 戰(zhàn)略 深層次開(kāi)發(fā)

【摘要】：隨著中國(guó)國(guó)民經(jīng)濟(jì)穩(wěn)定、持續(xù)的增長(zhǎng),山西省的旅游業(yè)得到了長(zhǎng)足發(fā)展,呈現(xiàn)蓬勃向上的態(tài)勢(shì),已經(jīng)發(fā)展成為第三產(chǎn)業(yè)的重要支柱。壺關(guān)太行山大峽谷擁有不可復(fù)制的、獨(dú)特的旅游資源和文化內(nèi)涵,擁有跨越式發(fā)展的潛力與良機(jī),但由于沒(méi)有進(jìn)行深層次開(kāi)發(fā),大峽谷還處于初級(jí)化發(fā)展?fàn)顟B(tài),公司成立后首要的就是對(duì)景區(qū)進(jìn)行總體戰(zhàn)略規(guī)劃,以利于長(zhǎng)遠(yuǎn)發(fā)展。 本文以長(zhǎng)治壺關(guān)縣太行山大峽谷旅游公司為研究對(duì)象,通過(guò)查閱數(shù)據(jù)、多種資料和實(shí)地調(diào)研、考察,綜合運(yùn)用多種經(jīng)濟(jì)戰(zhàn)略和管理理論,以嚴(yán)謹(jǐn)?shù)慕Y(jié)構(gòu)方式分析了壺關(guān)太行山大峽谷旅游公司所處的行業(yè)環(huán)境、宏觀環(huán)境以及自身的資源優(yōu)劣勢(shì)和機(jī)會(huì)提出了太行山大峽谷旅游公司的多元化發(fā)展戰(zhàn)略及差異化競(jìng)爭(zhēng)戰(zhàn)略,并重點(diǎn)從市場(chǎng)計(jì)劃和項(xiàng)目規(guī)劃兩個(gè)方面提出了戰(zhàn)略具體的實(shí)施方案。探討了壺關(guān)太行山大峽谷旅游公司的戰(zhàn)略規(guī)劃及景區(qū)深層次開(kāi)發(fā)問(wèn)題。 論文通過(guò)研究景區(qū)深度開(kāi)發(fā)及公司戰(zhàn)略,得出結(jié)論：太行山大峽谷旅游公司應(yīng)充分利用自身獨(dú)特的資源優(yōu)勢(shì),利用國(guó)家和地方政府的優(yōu)惠政策,對(duì)公司進(jìn)行全面規(guī)劃,準(zhǔn)確定位,通過(guò)借鑒國(guó)內(nèi)外先景區(qū)的先進(jìn)經(jīng)驗(yàn),實(shí)施國(guó)際化、多元化、一體化戰(zhàn)略,以及品牌和差異化產(chǎn)品戰(zhàn)略,對(duì)景區(qū)深度開(kāi)發(fā),使公司得到全面發(fā)展,從而提升公司核心競(jìng)爭(zhēng)力。本文的研究方法與思路對(duì)公司戰(zhàn)略管理有著重要意義,研究結(jié)果也對(duì)該公司的戰(zhàn)略實(shí)施有著直接的指導(dǎo)作用,并對(duì)同行業(yè)的其它景區(qū)的戰(zhàn)略開(kāi)發(fā)研究有一定參考價(jià)值。
[Abstract]:With the steady and sustained growth of China's national economy, Shanxi's tourism industry has been greatly developed, showing a vigorous and upward trend. Huguan Taihang Mountain Canyon has its unique tourism resources and cultural connotation, and has the potential and opportunity to develop by leaps and bounds. However, the Grand Canyon is still in the primary state of development because it has not been developed at a deep level. The most important thing for the company after its establishment is to carry out the overall strategic planning of the scenic spot in order to benefit the long-term development. This paper takes Taihang Mountain Grand Canyon Tourism Company of Changzhi Huguan County as the research object, through consulting data, many kinds of materials and field investigation, investigates, synthetically uses various economic strategy and management theory. The paper analyzes the industry environment of Huguan Taihang Mountain Grand Canyon Tourism Company in a rigorous structure. The macro environment and its own advantages and disadvantages of resources and opportunities put forward the Taihang Grand Canyon Tourism Company's diversified development strategy and differentiated competition strategy. It also puts forward the specific implementation plan of strategy from two aspects of market planning and project planning, and probes into the strategic planning of Huguan Taihang Mountain Grand Canyon Tourism Company and the deep level development of scenic spots. By studying the deep exploitation of scenic spot and the company strategy, the paper draws a conclusion that Taihang Mountain Grand Canyon Tourism Company should make full use of its unique resource advantages and the preferential policies of national and local governments. Comprehensive planning and accurate positioning of the company, through the use of advanced experience at home and abroad, the implementation of internationalization, diversification, integration strategy, as well as brand and differentiated product strategy, in-depth development of scenic spots. The research methods and ideas of this paper are of great significance to the strategic management of the company, and the results of the research also have a direct guiding role in the implementation of the strategy of the company. It also has certain reference value to the strategic development research of other scenic spots in the same industry.
【學(xué)位授予單位】：山西大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：F592.7

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本文編號(hào)：1400035