本文關(guān)鍵詞：旅游地產(chǎn)項目開發(fā)模式選擇與評價，由筆耕文化傳播整理發(fā)布。

旅游地產(chǎn)項目開發(fā)模式選擇與評價

旅游地產(chǎn)項目開發(fā)模式選擇與評價

近年來,旅游房地產(chǎn)作為一種可以實現(xiàn)資源、經(jīng)濟和生態(tài)可持續(xù)發(fā)展的創(chuàng)新模式,在我國得到了迅速發(fā)展,旅游房地產(chǎn)逐漸成為新的投資熱點。旅游房地產(chǎn)的健康發(fā)展對于旅游業(yè)由規(guī)模經(jīng)濟向系統(tǒng)經(jīng)濟的發(fā)展模式轉(zhuǎn)變具有積極作用,對推動房地產(chǎn)業(yè)和旅游業(yè)的進一步融合、對兩大產(chǎn)業(yè)的良性互動發(fā)展也具有重要意 義。而目前國內(nèi)學者對于這個方面的研究還不是很充分、很深入,本文就是基于此研究了影響旅游地產(chǎn)項目開發(fā)模式選擇與評價的因素,并且運用定性與定量相結(jié)合的策略進行了體系的構(gòu)建、模型的建立和實證的淺析淺析。論文首先對旅游房地產(chǎn)的一些基本不足進行研究和探討,在參考前人的研究基礎(chǔ)上重新界定了旅游房地產(chǎn)的概念,并對旅游房地產(chǎn)發(fā)展的相關(guān)理論進行了初步探索,認為旅游房地產(chǎn)的發(fā)展符合旅游業(yè)發(fā)展的系統(tǒng)經(jīng)濟特點,順應了我國城市發(fā)展的大背景;在結(jié)合目前國內(nèi)學者的研究基礎(chǔ)上對旅游房地產(chǎn)項目的開發(fā)模式進行了分類,文章把旅游地產(chǎn)項目的開發(fā)模式劃分為四類:以提供第一居所為目的的景區(qū)住宅開發(fā)、以旅游度假為目的的度假房地產(chǎn)開發(fā)、商務(wù)度假開發(fā)模式、綜合性旅游地產(chǎn)開發(fā)模式;并在研究了大量案例的基礎(chǔ)上概括了各種模式的特點,這些特點是決定旅游地產(chǎn)項目能否成功開發(fā)的前提條件。同時,對影響旅游地產(chǎn)項目開發(fā)模式選擇與評價的各方面因素進行淺析淺析,綜合各種開發(fā)模式的關(guān)鍵因素和各方面因素,我們建立了旅游地產(chǎn)項目開發(fā)模式選擇與評價的備選指標體系,在運用相關(guān)性淺析淺析和定性淺析淺析等策略對指標進行篩選之后,確立了本文的指標體系。接下來采用層次淺析淺析法確定各指標的權(quán)重,然后運用模糊綜合評價法建立模型;最后以臨潼溫泉項目——西安東花園為例進行實證研究,證明該模型是可行的。

【Abstract】 Warm up in recent years as a kind of innovation pattern real-estate for tourism has been keep rapid development that can realize resource and economic and ecological sustainable development. The tourism real estate becomes the new popular investment spot. The tourism real estate healthy development is advantageous in the tourism industry development model from large-scale production to system of economy. At the same time, the tourism real estate helps to realize the combination of tourism industry and real estate, have facilitation to the development of national economy. At present, the study for scholar at home is not plenty or thorough. The text researches the method of choice and evaluates for exploitation pattern of tourism real estate item based upon this.The paper firstly studies some basic questions of tourism real estate, in summarizes the predecessor’s research results, give tourism real estate a new concept. The paper analysis its superiority characteristic and the economical characteristic, and have made the more thorough theoretical analysis to the tourism real estate formation. The development of tourism real estate accords with the economic characteristic of system of tourism industry development, comply with the great background of managing the city. At the same time, for it is a synthesis subject on the edge, the academic study isn’t perfect. So the author takes study in the Choice and Valuation of Mode in Exploiting Tour Real Estate. From qualitative and quantificational ways the author researches this problem in depth. Firstly the author carves up the mode in exploiting tour real estate in a new way, also he studies the characters of each mode. Then he makes detailed investigation with inside and outside factors which influences the choice of mode in tour real estate. Then he analyses all factors which are relatively with tourism real estate, then he colligates the key factor and common factors and establishes the preparing target system. Then he uses the method of relativity analysis to filtrate the targets, constitutes textual system. He adopts arrangement analytical method to ensure each target’s tentative weight. At last author establishes a system to evaluate the target from Fuzzy Comprehensive Appraising. At last he imports a hot well item in Lin Tong—The east garden for Xian as an demonstration study from which the research harvest comes.

【關(guān)鍵詞】 旅游地產(chǎn)； 開發(fā)模式； 模糊綜合評價法； 層次淺析淺析法；
【Key words】 tour real estate； mode； Fuzzy Comprehensive Appraising； arrangement analytical method；

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  本文關(guān)鍵詞：旅游地產(chǎn)項目開發(fā)模式選擇與評價，，由筆耕文化傳播整理發(fā)布。

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