本文選題：費觀 + 數(shù)字生活��； 參考：《聲屏世界·廣告人》2016年09期

【摘要】：正90后是數(shù)字生活的原住民,互聯(lián)網(wǎng)伴隨著他們的成長。市場迫切需要對90后群體進行完整而連續(xù)的研究。由于價值觀的變化加速,這是十分困難。所以,品牌年輕化創(chuàng)意傳播的新題目就是90后新青年的媒體觀和消費觀。90后的媒體觀無網(wǎng)絡不生活,以社交為核心從每天接觸互聯(lián)網(wǎng)的時間看,90后每天接觸互聯(lián)網(wǎng)
[Abstract]:The post-90s are digital aborigines, and the Internet has grown up with them. The market urgently needs to carry on the complete and continuous research to the post-90s group. As the change in values accelerates, it is very difficult. Therefore, the brand younger creative dissemination of the new topic is the media and consumption of the post-90s young people. 90 after the media view of life without the Internet, social as the core from the daily contact with the Internet time, 90's daily contact with the Internet
【作者單位】： 中廣信城;
【分類號】：G206;F014.5
，

本文編號：1784185