本文關(guān)鍵詞： 用戶網(wǎng)絡(luò) 雙邊平臺 交叉網(wǎng)絡(luò)效應(yīng) 復(fù)雜網(wǎng)絡(luò) 影響機(jī)理　出處：《軟科學(xué)》2017年08期 　論文類型：期刊論文

【摘要】：引入復(fù)雜網(wǎng)絡(luò)方法,對發(fā)表在《Strategic Management》上的平臺市場演化模型進(jìn)行擴(kuò)展,構(gòu)建包含用戶網(wǎng)絡(luò)作用的雙邊平臺市場動態(tài)競爭模型,結(jié)果表明:(1)用戶群體的潮流和口碑效應(yīng)強(qiáng)度越高,越有利于質(zhì)量相對較高的平臺獲得更多市場份額;(2)平臺用戶網(wǎng)絡(luò)的度分布特征改變了交叉網(wǎng)絡(luò)效應(yīng)強(qiáng)度、平臺相對質(zhì)量和消費(fèi)者預(yù)期等因素發(fā)揮決定性作用的臨界條件;(3)平臺用戶網(wǎng)絡(luò)對競爭過程的作用機(jī)理表現(xiàn)為改變微觀用戶的鄰居的決策和改變微觀用戶面臨的反饋強(qiáng)度;(4)啟動階段的用戶基礎(chǔ)和用戶網(wǎng)絡(luò)密度對平臺競爭結(jié)果的作用效果受到用戶網(wǎng)絡(luò)的度分布特征影響。
[Abstract]:By introducing the complex network method, the platform market evolution model published in "Strategic Management" is extended, and a bilateral platform market dynamic competition model including the role of user network is constructed. The results show that the higher the intensity of the trend and the word-of-mouth effect of the user group is, The more favorable it is for the platform with relatively high quality to gain more market share, the more the degree distribution characteristics of the platform user network change the intensity of the cross-network effect. Critical conditions for determining factors such as platform relative quality and consumer expectations. The effect of user base and user network density on platform competition results is affected by the degree distribution of user network.
【作者單位】： 浙江師范大學(xué)經(jīng)濟(jì)與管理學(xué)院;
【基金】：國家自然科學(xué)基金面上項(xiàng)目(71271193、71571165) 浙江省自然科學(xué)基金重點(diǎn)項(xiàng)目(LZ14G010001)
【分類號】：F062.5
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本文編號：1541598