本文關(guān)鍵詞： 幸福感 符號性消費 關(guān)系性消費　出處：《復(fù)旦大學(xué)》2009年碩士論文　論文類型：學(xué)位論文

【摘要】： 本文從心理學(xué)的幸福感概念入手,一步步探討幸福感的內(nèi)涵及外延,以及豐觀幸福感的測量方法,在揭示幸福感的影響因素的同時,探討收入、消費與幸福感之間的內(nèi)在聯(lián)系,從消費行為的角度看待幸福感這一概念。根據(jù)個體所處社會的背景,人們對于某種消費行為的偏好及選擇在一定程度上反映了他們的心理訴求,而這些心理訴求恰恰是心底對幸福感的呼喚。本文進(jìn)一步在這些能反映特定幸福感追求的消費行為上展開研究,通過假設(shè)的提出,數(shù)據(jù)分析,初步探討幸福感是否與消費者行為有聯(lián)系,人們對幸福的追求能不能反映在日常的消費行為中。 學(xué)術(shù)界對幸福感的研究雖然已經(jīng)很深入,但對消費與幸福的研究還只停留在倫理學(xué)批判層面上,沒有研究表明消費是否真的對幸福無益。本文旨在對消費與幸福之間的內(nèi)在聯(lián)系進(jìn)行初步探討,從消費者行為學(xué)的角度對幸福感進(jìn)行分析,看看我們的購物清單中有多少是加了幸福的味道的。
[Abstract]:Starting with the concept of well-being in psychology, this paper probes into the connotation and extension of well-being step by step, and the measurement method of well-being. While revealing the influencing factors of well-being, it also explores the internal relationship between income, consumption and well-being. The concept of happiness is viewed from the perspective of consumer behavior. According to the background of the society in which individuals live, people's preferences and choices for a certain consumption behavior reflect their psychological demands to a certain extent. These psychological demands are precisely the call of the bottom of the heart to happiness. This paper further studies these consumer behaviors that can reflect the pursuit of a particular sense of well-being. Through hypotheses, the data are analyzed. This paper discusses whether happiness is related to consumer behavior and whether people's pursuit of happiness can be reflected in daily consumption behavior. Although the research on happiness in academic circles has been very deep, the research on consumption and happiness has only stayed at the critical level of ethics. There is no study on whether consumption is really bad for happiness. This paper aims to explore the intrinsic relationship between consumption and happiness and analyze happiness from the perspective of consumer behavior. Look at how much of our shopping list has added a taste of happiness.
【學(xué)位授予單位】：復(fù)旦大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2009
【分類號】：C913.3;F014.5

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前3條

1 張輝;經(jīng)濟(jì)發(fā)展中的我國國民幸福感分析[D];首都師范大學(xué);2012年

2 李妙;北京高校教師消費對生活滿意度影響的實證研究[D];北京工業(yè)大學(xué);2012年

3 祝修理;四川彝族地區(qū)小學(xué)教師幸福感調(diào)查研究[D];四川師范大學(xué);2011年

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本文編號：1495776