本文選題：人口老齡化　切入點：老齡產(chǎn)業(yè)　出處：《天津師范大學》2012年碩士論文

【摘要】：自1999年我國進入老齡化社會開始,人口老齡化問題已經(jīng)逐漸影響到社會發(fā)展和日常生活,這對于還處在經(jīng)濟發(fā)展時期的中國來說是一個沉重的負擔和嚴峻的挑戰(zhàn)。計劃生育政策的推行進一步加劇了我國的人口老齡化,因此必須要采取行動來積極應對人口老齡化問題,以保證經(jīng)濟和社會的可持續(xù)發(fā)展。 從先于我國步入老齡化社會的發(fā)達國家的發(fā)展經(jīng)驗來看,大力發(fā)展老齡產(chǎn)業(yè)能夠緩解人口老齡化對社會造成的沖擊,同時還能成為新的經(jīng)濟增長點,促進經(jīng)濟的發(fā)展。發(fā)展老齡產(chǎn)業(yè)不僅能夠開發(fā)新的消費市場,并且能夠提高老年人的生活水平和生活質(zhì)量,對于有效的應對我國的人口老齡化問題也有著巨大的作用。 本文從人口老齡化的背景入手,重點研究了我國老齡產(chǎn)業(yè)的發(fā)展現(xiàn)狀和戰(zhàn)略對策。文中主要運用了管理學、戰(zhàn)略管理和市場營銷學中的相關理論,為老齡產(chǎn)業(yè)的戰(zhàn)略分析和對策制定提供了指導和依據(jù)。 文章共分為六個部分,第一章緒論介紹了我國人口老齡化的發(fā)展趨勢和主要特征,同時對老齡產(chǎn)業(yè)的概念、性質(zhì)進行了闡述,指出了研究老齡產(chǎn)業(yè)的理論和現(xiàn)實意義；第二章為相關文獻回顧,對老齡產(chǎn)業(yè)發(fā)展的國內(nèi)外研究成果進行了綜述,并列出了老齡產(chǎn)業(yè)包涵的具體的十個行業(yè)；第三章是老齡產(chǎn)業(yè)發(fā)展戰(zhàn)略分析,運用PEST戰(zhàn)略外部環(huán)境分析方法分析了我國老齡產(chǎn)業(yè)的發(fā)展現(xiàn)狀；第四章是發(fā)達國家老齡產(chǎn)業(yè)的經(jīng)驗借鑒,通過介紹發(fā)達國家老齡產(chǎn)業(yè)的發(fā)展經(jīng)驗和先進模式,為我國老齡產(chǎn)業(yè)的發(fā)展提供借鑒和參考；第五章為我國老齡產(chǎn)業(yè)發(fā)展的戰(zhàn)略對策,這是整篇文章的核心,老齡產(chǎn)業(yè)的發(fā)展應以養(yǎng)老服務為核心,以老年房地產(chǎn)業(yè)和醫(yī)療保健業(yè)為兩翼,建立以居家為基礎、社會為依托、機構為支撐的養(yǎng)老服務體系；最后一章是結論和展望,對全文進行總結并對指出文章的不足和后續(xù)研究方向。 老齡產(chǎn)業(yè)的發(fā)展并不能單獨依靠企業(yè)的力量,需要政府的大力支持和全社會的共同努力。政府應在整個老齡產(chǎn)業(yè)的發(fā)展中充分發(fā)揮指導和監(jiān)督作用,促進我國老齡產(chǎn)業(yè)的正規(guī)健康發(fā)展,以更好的應對和解決我國的人口老齡化問題。
[Abstract]:Since China entered the aging society in 1999, the problem of population aging has gradually affected the social development and daily life, which is a heavy burden and a severe challenge for China, which is still in the period of economic development.The implementation of family planning policy has further aggravated the aging of the population in China, so we must take action to deal with the problem of population aging actively in order to ensure the sustainable development of economy and society.From the development experience of the developed countries that step into the aging society before our country, vigorously developing the aging industry can alleviate the impact on the society caused by the aging of the population, at the same time, it can become a new economic growth point and promote the economic development.The development of aging industry can not only develop new consumption market, but also improve the living standard and quality of life of the elderly.Based on the background of population aging, this paper focuses on the development status and strategic countermeasures of China's aging industry.The related theories of management, strategic management and marketing are mainly used in this paper, which provides guidance and basis for the strategic analysis and the formulation of countermeasures for the aged industry.The article is divided into six parts. The first chapter introduces the development trend and main characteristics of the aging population in China. At the same time, it expounds the concept and nature of the aging industry, and points out the theoretical and practical significance of the research on the aging industry.The second chapter is a review of relevant literature, the domestic and foreign research results on the development of the aging industry are summarized, and the specific ten industries covered by the aging industry are listed; the third chapter is the strategic analysis of the development of the aging industry.Using the method of PEST strategic external environment analysis, this paper analyzes the present situation of the aging industry in China, the fourth chapter is the experience of the aging industry in developed countries, through the introduction of the development experience and advanced model of the aging industry in developed countries.The fifth chapter is the strategic countermeasures of the development of the aging industry in China, which is the core of the whole article, the development of the aging industry should take the old-age service as the core.The old-age real estate industry and health care industry as two wings, the establishment of a home-based, social support, institutions as the support of the old-age service system; the last chapter is the conclusion and prospects,This paper summarizes the full text and points out the deficiency of the article and the direction of follow-up research.The development of aging industry can not rely on the strength of enterprises alone, it needs the support of the government and the joint efforts of the whole society.The government should give full play to the role of guidance and supervision in the development of the whole aging industry, promote the healthy development of the aging industry in our country, and better deal with and solve the problem of aging population in our country.
【學位授予單位】：天津師范大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：F719;D669.6

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