本文旨在探索共享消費(fèi)的影響因素以及感知持續(xù)性和趨勢(shì)導(dǎo)向的中介作用。為此,本文比較了兩種不同類型的共享消費(fèi)模式:共享房屋和共享單車。其中,共享房屋被認(rèn)為是C2C模式,共享單車則被認(rèn)為是B2C模式。本文采用同一時(shí)點(diǎn)的截面數(shù)據(jù)進(jìn)行了實(shí)證檢驗(yàn),并且,為了達(dá)到研究目標(biāo),本文還分別基于共享房屋和共享單車建構(gòu)并檢驗(yàn)了兩個(gè)理論框架。本文采集了 430個(gè)共享房屋樣本數(shù)據(jù)以及418個(gè)共享單車樣本數(shù)據(jù)。遵照規(guī)范的定量研究方法,本文選取了相關(guān)文獻(xiàn)的量表?xiàng)l目,并進(jìn)行了相應(yīng)的修改,據(jù)此設(shè)計(jì)了結(jié)構(gòu)化問(wèn)卷,進(jìn)行了數(shù)據(jù)收集。考慮到受試者主要是中國(guó)人,本文先將英文問(wèn)卷翻譯成中文問(wèn)卷,又將中文問(wèn)卷回譯成英文問(wèn)卷,切實(shí)保證了兩者的語(yǔ)義對(duì)等。本文通過(guò)問(wèn)卷星建立了問(wèn)卷鏈接,并采用微信群和qq群將問(wèn)卷鏈接發(fā)送到受試,確保了樣本選取的隨機(jī)性。數(shù)據(jù)處理則主要采用了SPSS和PLS軟件。研究結(jié)果表明,兩種模式下共享消費(fèi)的影響因素有所不同。實(shí)用價(jià)值對(duì)于共享單車消費(fèi)具有顯著的正向影響,對(duì)于共享房屋消費(fèi)的影響卻不顯著。享樂(lè)價(jià)值對(duì)于共享房屋消費(fèi)具有顯著的正向影響,對(duì)于共享單車消費(fèi)的影響卻不顯著。共享房屋消費(fèi)最重要的影響因素是物質(zhì)主義和享樂(lè)價(jià)值;... 

【文章來(lái)源】：東北財(cái)經(jīng)大學(xué)遼寧省

【文章頁(yè)數(shù)】：205 頁(yè)

【學(xué)位級(jí)別】：博士

【文章目錄】：
Acknowledgement
Dedication
Abstract
摘要
Chapter 1 Introduction
    1.1 Emergence of Shared Consumption
    1.2 Global Scenario of Shared Consumption
    1.3 Burgeoning Growth of Shared Consumption in China
    1.4 Room Sharing in China
    1.5 Bike-Sharing in China
    1.6 Research Gap and Objectives of Study
        1.6.1 Research Gap and Objective 1
        1.6.2 Research Gap and Objective 2
        1.6.3 Research Gap and Objective 3
        1.6.4 Research Gap and Objective 4
    1.7 Research Questions
    1.8 Significance of the Study
    1.9 Scope and Delimitation
Chapter 2 Literature Review and Hypotheses Development
    2.1 Shared Consumption
    2.2 Self Determination Theory and Value Perception of Shared Consumption
        2.2.1 Utilitarian and Hedonic Motivation
        2.2.2 Utilitarian and Hedonic Values in Context of Shared Consumption
    2.3 Interactivity of Websites in Context of Room Sharing Services
    2.4 Trust on Online Platforms in Context of Room Sharing
    2.5 Platform Characteristics
        2.5.1 Technology Acceptance Model
        2.5.2 Technology Acceptance Model in Context of Shared Consumption
    2.6 Privacy and Security of Mobile Apps
    2.7 Smart Phone Capability
    2.8 Personal Values
    2.9 Materialism and Shared Consumption
    2.10 Global Identity and Shared Consumption
    2.11 Perceived Sustainability and Shared Consumption
    2.12 Trend Orientation and Shared Consumption
Chapter 3 Methodology
    3.1 Research Paradigm
    3.2 Room Sharing
        3.2.1 Survey Development and Measures
        3.2.2 Independent Variables
        3.2.3 Mediating Variables
        3.2.4 Dependent Variable
        3.2.5 Conceptual Framework
        3.2.6 Sample Size Determination
        3.2.7 Data Collection
        3.2.8 Analysis Methods
        3.2.9 Rationale for Using PLS
        3.2.10 Summary
    3.3 Bike Sharing
        3.3.1 Survey Development and Measures
        3.3.2 Independent Variables
        3.3.3 Mediating Variables
        3.3.4 Dependent Variable
        3.3.5 Conceptual Framework
        3.3.6 Sample Size Determination
        3.3.7 Data Collection
        3.3.8 Analysis Methods
        3.3.9 Rationale for Using PLS
        3.3.10 Summary
    3.4 Multi-group Analysis
Chapter 4 Analysis and Results
    4.1 Room Sharing
        4.1.1 Multivariate Assumptions
        4.1.2 Common Method Bias
        4.1.3 Descriptive Statistics
        4.1.4 Validity and Reliability of the measures
        4.1.5 Structural Model and Hypotheses Testing
        4.1.6 Mediation Analysis
        4.1.7 Goodness of Fit (Gof)
        4.1.8 Importance-Performance Map Analysis (IPMA)
    4.2 Bike Sharing
        4.2.1 Multivariate Assumptions
        4.2.2 Common Method Bias
        4.2.3 Descriptive Statistics
        4.2.4 Validity and Reliability of the measures
        4.2.5 Structural Model and Hypotheses Testing
        4.2.6 Mediation Analysis
        4.2.7 Goodness of Fit
        4.2.8 Importance-Performance Map Analysis (IPMA)
    4.3 Multi-Group Analysis Results
Chapter 5 Discussion and Conclusion
    5.1 Insights on Room Sharing
        5.1.1 Utilitarian and Hedonic Value
        5.1.2 Platform Characteristics
        5.1.3 Personal Values
        5.1.4 Trend Orientation
        5.1.5 Perceived Sustainability
        5.1.6 Important Factors
    5.2 Insights on Bike Sharing
        5.2.1 Utilitarian and Hedonic Value
        5.2.2 Perceived Ease of Use
        5.2.3 Security and Privacy
        5.2.4 Smart phone Capability
        5.2.5 Materialism
        5.2.6 Global Identity
        5.2.7 Trend Orientation
        5.2.8 Perceived Sustainability
        5.2.9 Important Factors
    5.3 Comparative Analysis of Room sharing (C2C) and Bike Sharing (B2C)
Chapter 6 Implications and Limitations
    6.1 Theoretical Implications
    6.2 Practical Implications
    6.3 Limitations
Published Academic Papers
References
Appendices
    Appendix 1. Q-Q and Box Plots of Room Sharing Variables
    Appendix 2. Q-Q and Box Plots of Bike Sharing Variables



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